Jerry Wind

3.6k total citations
44 papers, 1.9k citations indexed

About

Jerry Wind is a scholar working on Management of Technology and Innovation, Marketing and Management Science and Operations Research. According to data from OpenAlex, Jerry Wind has authored 44 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Management of Technology and Innovation, 8 papers in Marketing and 6 papers in Management Science and Operations Research. Recurrent topics in Jerry Wind's work include Digital Marketing and Social Media (5 papers), Innovation Diffusion and Forecasting (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Jerry Wind is often cited by papers focused on Digital Marketing and Social Media (5 papers), Innovation Diffusion and Forecasting (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Jerry Wind collaborates with scholars based in United States, France and Italy. Jerry Wind's co-authors include Vijay Mahajan, Arvind Rangaswamy, Wayne S. DeSarbo, Jehoshua Eliashberg, Frank M. Bass, Paul E. Green, Raymond R. Burke, J. Douglas Carroll, Phipps Arabie and Rajdeep Grewal and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Strategic Management Journal.

In The Last Decade

Jerry Wind

39 papers receiving 1.7k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Jerry Wind United States	19	777	549	425	372	321	44	1.9k
Douglas L. MacLachlan United States	20	993 1.3×	1.1k 1.9×	512 1.2×	560 1.5×	303 0.9×	51	2.5k
Berend Wierenga Netherlands	30	1.1k 1.5×	480 0.9×	862 2.0×	527 1.4×	430 1.3×	108	2.9k
Zhiping Walter United States	15	497 0.6×	538 1.0×	409 1.0×	258 0.7×	176 0.5×	28	1.7k
Randall L. Schultz United States	18	690 0.9×	384 0.7×	213 0.5×	247 0.7×	478 1.5×	38	1.6k
Rashi Glazer United States	20	1.0k 1.3×	1.3k 2.3×	637 1.5×	744 2.0×	404 1.3×	35	3.0k
Erich A. Joachimsthaler United States	23	862 1.1×	568 1.0×	672 1.6×	701 1.9×	247 0.8×	31	2.3k
Jeffrey Schmidt United States	20	625 0.8×	1.4k 2.6×	451 1.1×	400 1.1×	583 1.8×	39	2.9k
James L. Ginter United States	18	1.3k 1.7×	444 0.8×	328 0.8×	404 1.1×	241 0.8×	30	2.3k
Kristiaan Helsen United States	18	897 1.2×	631 1.1×	342 0.8×	313 0.8×	424 1.3×	27	1.8k
B. P. S. Murthi United States	17	718 0.9×	427 0.8×	419 1.0×	262 0.7×	443 1.4×	37	1.8k

Countries citing papers authored by Jerry Wind

Since Specialization

Citations

This map shows the geographic impact of Jerry Wind's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jerry Wind with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jerry Wind more than expected).

Fields of papers citing papers by Jerry Wind

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jerry Wind. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jerry Wind. The network helps show where Jerry Wind may publish in the future.

Co-authorship network of co-authors of Jerry Wind

This figure shows the co-authorship network connecting the top 25 collaborators of Jerry Wind. A scholar is included among the top collaborators of Jerry Wind based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jerry Wind. Jerry Wind is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Wind, Jerry, et al.. (2023). 3 Visions of the Future of AI for Customer Engagement: 2027 Scenarios. 3(1-2). 159–164. 1 indexed citations

2.

Wind, Jerry. (2023). MBR SPECIAL ISSUE – AI FOR CUSTOMER ENGAGEMENT. 3(1-2). 13–14. 1 indexed citations

3.

Wind, Jerry. (2012). Roger Layton's Contributions to Marketing. Australasian Marketing Journal (AMJ). 20(3). 198–200.

4.

Wind, Jerry. (2008). Rethinking marketing: Peter Drucker’s challenge. Journal of the Academy of Marketing Science. 37(1). 28–34. 20 indexed citations

5.

Wind, Jerry, Vijay Mahajan, & John Hagel. (2001). Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Medical Entomology and Zoology. 54 indexed citations

6.

Gönül, Füsun F., et al.. (2000). What kind of patients and physicians value direct-to-consumer advertising of prescription drugs. Health Care Management Science. 3(3). 215–226. 50 indexed citations

7.

Wind, Jerry, et al.. (1992). Putting People in Place. ScholarlyCommons (University of Pennsylvania). 37. 4 indexed citations

8.

Burke, Raymond R., Arvind Rangaswamy, Jerry Wind, & Jehoshua Eliashberg. (1990). A Knowledge-Based System for Advertising Design. Marketing Science. 9(3). 212–229. 51 indexed citations

9.

Day, Diana L., John U. Farley, & Jerry Wind. (1990). New Perspectives on Strategy Research: A View from the Management Sciences. Management Science. 36(10). 1137–1142. 8 indexed citations

10.

Rangaswamy, Arvind, Jehoshua Eliashberg, Raymond R. Burke, & Jerry Wind. (1989). Developing Marketing Expert Systems: An Application to International Negotiations. Journal of Marketing. 53(4). 24–39. 77 indexed citations

11.

Mahajan, Vijay & Jerry Wind. (1989). Market discontinuities and strategic planning: A research agenda. Technological Forecasting and Social Change. 36(1-2). 185–199. 10 indexed citations

12.

Rao, Vithala R., Jerry Wind, & Wayne S. DeSarbo. (1988). A customized market response model: Development, estimation, and empirical testing. Journal of the Academy of Marketing Science. 16(1). 128–140. 4 indexed citations

13.

Arabie, Phipps, J. Douglas Carroll, Wayne S. DeSarbo, & Jerry Wind. (1981). Overlapping Clustering: A New Method for Product Positioning. Journal of Marketing Research. 18(3). 310–310. 64 indexed citations

14.

Arabie, Phipps, J. Douglas Carroll, Wayne S. DeSarbo, & Jerry Wind. (1981). Overlapping Clustering: A New Method for Product Positioning. Journal of Marketing Research. 18(3). 310–317. 100 indexed citations

15.

Farley, John U. & Jerry Wind. (1980). International Marketing: The Neglect Continues. Journal of Marketing. 44(3). 5–6. 10 indexed citations

16.

Wind, Jerry, et al.. (1980). From the Editor. Journal of Marketing. 44(2). 7–8. 5 indexed citations

17.

Wind, Jerry. (1980). From the Editor. Journal of Marketing. 44(1). 7–9. 4 indexed citations

18.

Wind, Jerry. (1979). From the Editor. Journal of Marketing. 43(2). 8–10. 4 indexed citations

19.

Wind, Jerry. (1979). From the Editor. Journal of Marketing. 43(1). 9–12. 6 indexed citations

20.

Wind, Jerry. (1979). From the Editor. Journal of Marketing. 43(3). 6–8. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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