Lee G. Cooper

3.4k total citations
40 papers, 2.4k citations indexed

About

Lee G. Cooper is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Lee G. Cooper has authored 40 papers receiving a total of 2.4k indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 8 papers in Management Science and Operations Research and 7 papers in Economics and Econometrics. Recurrent topics in Lee G. Cooper's work include Consumer Market Behavior and Pricing (14 papers), Sensory Analysis and Statistical Methods (6 papers) and Economics of Agriculture and Food Markets (4 papers). Lee G. Cooper is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Sensory Analysis and Statistical Methods (6 papers) and Economics of Agriculture and Food Markets (4 papers). Lee G. Cooper collaborates with scholars based in United States, Australia and Japan. Lee G. Cooper's co-authors include Masao Nakanishi, Сунил Гупта, David F. Midgley, Gregory S. Carpenter, Dominique M. Hanssens, Robert E. Marks, David C. Schmittlein, Harold H. Kassarjian, Donald G. Morrison and Hosun Rhim and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Lee G. Cooper

36 papers receiving 2.1k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Lee G. Cooper United States	21	1.4k	847	517	406	278	40	2.4k
Imran S. Currim United States	29	1.5k 1.1×	933 1.1×	384 0.7×	305 0.8×	353 1.3×	56	2.6k
Alan L. Montgomery United States	22	1.8k 1.3×	765 0.9×	494 1.0×	322 0.8×	259 0.9×	39	2.8k
Rajeev Kohli United States	19	928 0.7×	536 0.6×	457 0.9×	368 0.9×	132 0.5×	47	2.0k
Lakshman Krishnamurthi United States	25	2.4k 1.7×	1.1k 1.3×	726 1.4×	639 1.6×	522 1.9×	47	3.5k
Asim Ansari United States	27	2.1k 1.5×	602 0.7×	488 0.9×	428 1.1×	523 1.9×	47	3.3k
Chakravarthi Narasimhan United States	28	2.7k 1.9×	1.2k 1.5×	804 1.6×	1.2k 3.0×	404 1.5×	58	3.5k
Ram C. Rao United States	26	1.4k 1.0×	750 0.9×	707 1.4×	707 1.7×	193 0.7×	65	2.2k
Bart J. Bronnenberg United States	31	3.1k 2.2×	1.4k 1.7×	747 1.4×	949 2.3×	491 1.8×	84	4.4k
Paul Farris United States	28	2.5k 1.8×	602 0.7×	348 0.7×	750 1.8×	806 2.9×	117	3.5k
Dennis H. Gensch United States	23	802 0.6×	455 0.5×	223 0.4×	145 0.4×	149 0.5×	58	1.3k

Countries citing papers authored by Lee G. Cooper

Since Specialization

Citations

This map shows the geographic impact of Lee G. Cooper's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lee G. Cooper with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lee G. Cooper more than expected).

Fields of papers citing papers by Lee G. Cooper

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lee G. Cooper. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lee G. Cooper. The network helps show where Lee G. Cooper may publish in the future.

Co-authorship network of co-authors of Lee G. Cooper

This figure shows the co-authorship network connecting the top 25 collaborators of Lee G. Cooper. A scholar is included among the top collaborators of Lee G. Cooper based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lee G. Cooper. Lee G. Cooper is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Cooper, Lee G., et al.. (2014). Cloud Computing's Selection and Effect on Small Business. 19. 87. 1 indexed citations

Trusov, Michael, Anand V. Bodapati, & Lee G. Cooper. (2006). Retailer promotion planning: Improving forecast accuracy and interpretability. Journal of Interactive Marketing. 20(3-4). 71–81. 10 indexed citations

Rhim, Hosun & Lee G. Cooper. (2005). Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market. International Journal of Research in Marketing. 22(2). 159–182. 39 indexed citations

Cooper, Lee G., et al.. (2003). Metric Unfolding Revisited: Straight Answers to Basic Questions. eScholarship (California Digital Library).

Marks, Robert E., et al.. (2002). Using genetic algorithms to breed competitive marketing strategies. 3. 2367–2372. 6 indexed citations

Cooper, Lee G., et al.. (2000). Turning Datamining into a Management Science Tool: New Algorithms and Empirical Results.: New Algorithms and Empirical Results.. Dialnet (Universidad de la Rioja). 46(2). 249. 1 indexed citations

Cooper, Lee G., Graham Johnson, & Chris Baber. (1999). Inside the consumer’s wallet: an ethnographic enquiry. International Conference on Human-Computer Interaction. 1 indexed citations

Cooper, Lee G., et al.. (1999). PromoCast™: A New Forecasting Method for Promotion Planning. Marketing Science. 18(3). 301–316. 72 indexed citations

Midgley, David F., Robert E. Marks, & Lee G. Cooper. (1997). Breeding Competitive Strategies. Management Science. 43(3). 257–275. 65 indexed citations

10.

Cooper, Lee G., et al.. (1996). Building Market Structures from Consumer Preferences. Journal of Marketing Research. 33(3). 293–306. 54 indexed citations

11.

Carpenter, Gregory S., Lee G. Cooper, Dominique M. Hanssens, & David F. Midgley. (1988). Modeling Asymmetric Competition. Marketing Science. 7(4). 393–412. 149 indexed citations

12.

Cooper, Lee G. & Masao Nakanishi. (1988). Market-Share Analysis. 233 indexed citations

13.

Cooper, Lee G. & Carl T. Finkbeiner. (1984). A Composite Mci Model For Integrating Attribute and Importance Information. eScholarship (California Digital Library). 2 indexed citations

14.

Cooper, Lee G., et al.. (1984). Market Information Systems for the Profession and Science of Arts Management. 14(1). 77–89.

15.

Cooper, Lee G. & Masao Nakanishi. (1983). Two Logit Models for External Analysis of Preferences. Psychometrika. 48(4). 607–620. 28 indexed citations

16.

Cooper, Lee G. & Masao Nakanishi. (1983). Standardizing Variables in Multiplicative Choice Models. Journal of Consumer Research. 10(1). 96–96. 60 indexed citations

17.

Nakanishi, Masao, Lee G. Cooper, & Harold H. Kassarjian. (1974). Voting for a Political Candidate Under Conditions of Minimal Information. Journal of Consumer Research. 1(2). 36–36. 62 indexed citations

18.

Nakanishi, Masao & Lee G. Cooper. (1974). Parameter Estimation for a Multiplicative Competitive Interaction Model—Least Squares Approach. Journal of Marketing Research. 11(3). 303–311. 316 indexed citations

19.

Cooper, Lee G.. (1972). A New Solution to the Additive Constant Problem in Metric Multidimensional Scaling. Psychometrika. 37(3). 311–322. 15 indexed citations

20.

Cooper, Lee G.. (1970). Metric Multidimensional Scaling and the Concept of Preference. eScholarship (California Digital Library). 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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