Robert D. Buzzell
- Marketing top 1%
- Consumer Market Behavior and Pricing 5
- Marketing and Advertising Strategies 3
- Strategy and Management top 1%
- Innovation and Knowledge Management 3
- Financial Reporting and Valuation Research 2
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- Supply Chain and Inventory Management 2
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- Firm Innovation and Growth 6
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- Management and Marketing Education 4
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- Innovation Diffusion and Forecasting 3
- Co-authors
- Dae Ryun ChangLynn W. PhillipsFrederik D. WiersemaPaul FarrisSubhash SharmaVijay MahajanJohn A. QuelchBradley T. Gale
- Journals
- Journal of Marketing (19 papers)Journal of Marketing Research (7 papers)Strategic Management Journal (2 papers)
- Partner nations
- United StatesGermanyChile
In The Last Decade
Robert D. Buzzell
55 papers receiving 1.9k citations
Hit Papers
Peers
Comparison fields: 5 of 91
- Marketing 821
- Strategy and Management 946
- Management Information Systems 472
- Organizational Behavior and Human Resource Management 546
- Tourism, Leisure and Hospitality Management 68
Countries citing papers authored by Robert D. Buzzell
This map shows the geographic impact of Robert D. Buzzell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert D. Buzzell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert D. Buzzell more than expected).
Fields of papers citing papers by Robert D. Buzzell
This network shows the impact of papers produced by Robert D. Buzzell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert D. Buzzell. The network helps show where Robert D. Buzzell may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Robert D. Buzzell, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Las asociaciones verticales hacen más eficaz la distribución | 1996 | 0 |
| 2 | Channel partnerships : a new approach to streamlining distribution : commentary | 1994 | 1 |
| 3 | 1993 | 110 | |
| 4 | Multinational Marketing Management | 1988 | 9 |
| 5 | 1983 | 216 | |
| 6 | Es rentable la integración vertical | 1983 | 0 |
| 7 | Successful share-building strategies Stratégies réussies de conquête de part de marché | 1981 | 47 |
| 8 | 1979 | 88 | |
| 9 | 1978 | 2 | |
| 10 | Marketing costs in consumer goods industries | 1976 | 21 |
| 11 | Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures | 1976 | 6 |
| 12 | PIMS : a breakthrough in strategic planning | 1973 | 1 |
| 13 | Marketing and economic performance : meaning and measurement | 1972 | 2 |
| 14 | The role of advertising in the marketing mix | 1971 | 2 |
| 15 | How can research contribute to improved "marketing" in non-business organizations? | 1970 | 3 |
| 16 | Marketing research and information systems : text and cases | 1969 | 9 |
| 17 | 1965 | 10 | |
| 18 | 1965 | 3 | |
| 19 | 1962 | 65 | |
| 20 | 1962 | 15 |
About Robert D. Buzzell
Robert D. Buzzell is a scholar working on Marketing, Management of Technology and Innovation and Strategy and Management, having authored 61 papers that have together received 2.2k indexed citations. Recurring topics across this work include Firm Innovation and Growth (6 papers), Consumer Market Behavior and Pricing (5 papers), Management and Marketing Education (4 papers), Innovation Diffusion and Forecasting (3 papers), Marketing and Advertising Strategies (3 papers), Innovation and Knowledge Management (3 papers), Financial Reporting and Valuation Research (2 papers) and Supply Chain and Inventory Management (2 papers). The work is most often cited by research in Marketing (821 citations), Strategy and Management (946 citations) and Management Information Systems (472 citations). Robert D. Buzzell has collaborated with scholars based in United States, Germany and Chile. Frequent co-authors include Dae Ryun Chang, Lynn W. Phillips, Frederik D. Wiersema, Paul Farris, Subhash Sharma, Vijay Mahajan, John A. Quelch, Bradley T. Gale, Walter J. Salmon and Sidney Hoos. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Business Horizons and Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.