William Lazer

1.3k total citations
57 papers, 896 citations indexed

About

William Lazer is a scholar working on Management of Technology and Innovation, Marketing and Sociology and Political Science. According to data from OpenAlex, William Lazer has authored 57 papers receiving a total of 896 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Management of Technology and Innovation, 12 papers in Marketing and 6 papers in Sociology and Political Science. Recurrent topics in William Lazer's work include Management and Marketing Education (16 papers), Marketing and Advertising Strategies (8 papers) and Accounting Education and Careers (4 papers). William Lazer is often cited by papers focused on Management and Marketing Education (16 papers), Marketing and Advertising Strategies (8 papers) and Accounting Education and Careers (4 papers). William Lazer collaborates with scholars based in United States, Japan and Guam. William Lazer's co-authors include Eugene J. Kelley, Hiroshi Kosaka, Robert Bartels, Eric H. Shaw, Mark R. Greene, Sidney Hoos, Frank M. Bass, Stephen F. Pirog, Robert D. Buzzell and Jeffrey A. Beck and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Business Horizons.

In The Last Decade

William Lazer

54 papers receiving 743 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
William Lazer United States 14 468 237 227 189 129 57 896
Thomas H. Stevenson United States 17 248 0.5× 226 1.0× 268 1.2× 125 0.7× 105 0.8× 35 778
René Y. Darmon France 15 351 0.8× 137 0.6× 285 1.3× 169 0.9× 57 0.4× 57 761
Stanley J. Shapiro Canada 15 268 0.6× 230 1.0× 241 1.1× 121 0.6× 140 1.1× 78 746
V. Kanti Prasad United States 10 284 0.6× 278 1.2× 144 0.6× 157 0.8× 94 0.7× 18 712
Paul Michell United Kingdom 17 582 1.2× 311 1.3× 443 2.0× 378 2.0× 60 0.5× 38 1.0k
John Milewicz United States 10 486 1.0× 379 1.6× 371 1.6× 368 1.9× 39 0.3× 28 946
Larry J. Rosenberg United States 10 365 0.8× 252 1.1× 419 1.8× 236 1.2× 27 0.2× 20 822
Mike Bendixen South Africa 10 407 0.9× 200 0.8× 294 1.3× 303 1.6× 40 0.3× 23 757
Patrick L. Schul United States 13 271 0.6× 422 1.8× 463 2.0× 348 1.8× 55 0.4× 26 1.0k
Nikala Lane United Kingdom 21 274 0.6× 347 1.5× 539 2.4× 230 1.2× 102 0.8× 45 1.0k

Countries citing papers authored by William Lazer

Since Specialization
Citations

This map shows the geographic impact of William Lazer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William Lazer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William Lazer more than expected).

Fields of papers citing papers by William Lazer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William Lazer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William Lazer. The network helps show where William Lazer may publish in the future.

Co-authorship network of co-authors of William Lazer

This figure shows the co-authorship network connecting the top 25 collaborators of William Lazer. A scholar is included among the top collaborators of William Lazer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William Lazer. William Lazer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Lazer, William. (2013). Marketing's Changing Social Relationships: A Retrospective. 3(4). 325–343. 2 indexed citations
2.
Beck, Jeffrey A., William Lazer, & Raymond S. Schmidgall. (2007). Hotel Marketing Managers' Responses to Ethical Dilemmas. International Journal of Hospitality & Tourism Administration. 8(3). 35–48. 13 indexed citations
3.
Lazer, William. (2000). Marketing Education and the Lexicon of Marketing. Marketing Education Review. 10(1). 17–24. 4 indexed citations
4.
Lazer, William, et al.. (1985). Japanese Marketing: Towards a Better Understanding. Journal of Marketing. 49(2). 69–81. 92 indexed citations
5.
Wotruba, Thomas R., et al.. (1985). Marketing Management: Concepts, Practice and Cases. Journal of Marketing. 49(4). 141–141.
6.
Lazer, William, et al.. (1985). Japanese Marketing: Towards a Better Understanding. Journal of Marketing. 49(2). 69–69. 55 indexed citations
7.
Samli, A. Coskun & William Lazer. (1972). Marketing Management: A Systems Perspective. Journal of Marketing. 36(2). 100–100. 12 indexed citations
8.
Lazer, William, et al.. (1971). Images and marketing : a selected and annotated bibliography. 4 indexed citations
9.
Lazer, William. (1970). Marketing Education: Commitments for the 1970s. Journal of Marketing. 34(3). 7–11. 11 indexed citations
10.
Lazer, William. (1970). Marketing Education: Commitments for the 1970s. Journal of Marketing. 34(3). 7–7. 2 indexed citations
11.
Lazer, William. (1969). Marketing's Changing Social Relationships. Journal of Marketing. 33(1). 3–9. 107 indexed citations
12.
Lazer, William. (1969). Marketing's Changing Social Relationships. Journal of Marketing. 33(1). 3–3. 44 indexed citations
13.
Kelley, Eugene J. & William Lazer. (1967). Managerial marketing : perspectives and viewpoints : a source book. 7 indexed citations
14.
Lazer, William. (1966). Education for Marketing in the 1970s. Journal of Marketing. 30(3). 33–33. 2 indexed citations
15.
Lazer, William. (1963). What Models in Marketing?. Journal of Marketing. 27(2). 73–73. 2 indexed citations
16.
Hoos, Sidney, Frank M. Bass, Robert D. Buzzell, et al.. (1962). Mathematical Models and Methods in Marketing. Journal of Farm Economics. 44(1). 245–245. 65 indexed citations
17.
Lazer, William. (1962). The Role of Models in Marketing. Journal of Marketing. 26(2). 9–14. 13 indexed citations
18.
Lazer, William & Eugene J. Kelley. (1960). Interdisciplinary Horizons in Marketing. Journal of Marketing. 25(2). 24–24. 3 indexed citations
19.
Lazer, William, et al.. (1960). Interdisciplinary Contributions to Marketing Management. Journal of Marketing. 25(1). 111–111. 4 indexed citations
20.
Lazer, William. (1957). Price Determination in the Western Canadian Garment Industry. Journal of Industrial Economics. 5(2). 124–124. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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