Richard Lee

1.7k total citations
72 papers, 1.2k citations indexed

About

Richard Lee is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Richard Lee has authored 72 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 26 papers in Sociology and Political Science and 16 papers in Social Psychology. Recurrent topics in Richard Lee's work include Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (9 papers). Richard Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (9 papers). Richard Lee collaborates with scholars based in Australia, United Kingdom and Finland. Richard Lee's co-authors include Larry Lockshin, Jamie Murphy, Huda Khan, Abou Bakar, Cam Rungie, Larry Neale, Luke Greenacre, Marc Mazodier, Armando Maria Corsi and Jianyao Li and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Technological Forecasting and Social Change.

In The Last Decade

Richard Lee

60 papers receiving 1.1k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Richard Lee Australia 21 629 580 196 140 135 72 1.2k
Steven D’Alessandro Australia 19 493 0.8× 497 0.9× 224 1.1× 120 0.9× 82 0.6× 58 1.2k
José I. Rojas‐Méndez Canada 20 688 1.1× 720 1.2× 311 1.6× 165 1.2× 224 1.7× 47 1.4k
Shekhar Misra United States 10 592 0.9× 665 1.1× 224 1.1× 161 1.1× 97 0.7× 18 1.3k
Pearl M.C. Lin Hong Kong 21 878 1.4× 584 1.0× 284 1.4× 92 0.7× 54 0.4× 64 1.3k
Srđan Zdravković United States 13 411 0.7× 617 1.1× 226 1.2× 184 1.3× 306 2.3× 23 1.0k
Soyoung Boo United States 19 1.4k 2.2× 783 1.4× 467 2.4× 165 1.2× 157 1.2× 46 1.8k
Siok Kuan Tambyah Singapore 13 692 1.1× 777 1.3× 244 1.2× 189 1.4× 94 0.7× 27 1.3k
Robin Ritchie Canada 13 701 1.1× 711 1.2× 236 1.2× 125 0.9× 173 1.3× 17 1.5k
Gary J. Bamossy United States 15 543 0.9× 762 1.3× 230 1.2× 173 1.2× 260 1.9× 30 1.4k
Tony L. Henthorne United States 20 672 1.1× 618 1.1× 247 1.3× 109 0.8× 163 1.2× 56 1.4k

Countries citing papers authored by Richard Lee

Since Specialization
Citations

This map shows the geographic impact of Richard Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard Lee more than expected).

Fields of papers citing papers by Richard Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard Lee. The network helps show where Richard Lee may publish in the future.

Co-authorship network of co-authors of Richard Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Richard Lee. A scholar is included among the top collaborators of Richard Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard Lee. Richard Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Khan, Huda, Joseph Amankwah‐Amoah, Richard Lee, Gary Knight, & N. Hussain. (2024). Correction: Breaking Barriers: How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?. Management International Review. 64(4). 757–758. 1 indexed citations
2.
Khan, Huda, Rashid Saeed, Steven Bellman, & Richard Lee. (2024). The effects and mechanism of discounting unit price. European Journal of Marketing. 58(8). 1941–1967.
3.
Saeed, Rashid, Huda Khan, Richard Lee, et al.. (2024). Construal level theory in advertising research: A systematic review and directions for future research. Journal of Business Research. 183. 114870–114870. 14 indexed citations
4.
Saeed, Rashid, Richard Lee, Larry Lockshin, et al.. (2024). How best to advertise low-fit brand extensions: a construal level theory perspective. Journal of Consumer Marketing. 41(1). 94–109. 3 indexed citations
5.
Bruwer, Johan, Eli Cohen, Carl Driesener, et al.. (2023). Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents. Australasian Marketing Journal (AMJ). 32(2). 139–150. 8 indexed citations
6.
Khan, Huda, et al.. (2022). Tackling obesity in aged-care homes: the effects of environmental cues. European Journal of Marketing. 56(11). 3054–3077. 3 indexed citations
7.
Khan, Huda, Richard Lee, & Zaheer Khan. (2022). The interaction of social influence and message framing on children’s food choice. European Journal of Marketing. 56(11). 2959–2977. 4 indexed citations
8.
Lee, Richard, Huda Khan, & Steven Bellman. (2020). Mere association of product image and travel destination. Annals of Tourism Research. 86. 103062–103062. 20 indexed citations
9.
Lee, Richard, et al.. (2020). Effectiveness of Food-related Cues and Portion Size Effect. Australasian Marketing Journal (AMJ). 28(4). 325–331. 2 indexed citations
10.
Lee, Richard, et al.. (2019). Measuring Students' Justificatory Reasoning Approaches.. Issues in educational research. 29(3). 807–822. 1 indexed citations
11.
Bruwer, Johan, et al.. (2018). Astro-tourism conceptualisation as special-interest tourism (SIT) field: a phenomonological approach. Current Issues in Tourism. 22(18). 2299–2314. 57 indexed citations
12.
Lee, Richard, et al.. (2018). Ethnic Media Advertising Effectiveness, Influences and Implications. Australasian Marketing Journal (AMJ). 26(3). 216–220. 14 indexed citations
13.
Khan, Huda, Richard Lee, & Larry Lockshin. (2017). The effects of packaging localisation of Western brands in non-Western emerging markets. Journal of Product & Brand Management. 26(6). 589–599. 13 indexed citations
14.
Khan, Huda, Larry Lockshin, Richard Lee, & Armando Maria Corsi. (2017). When is it necessary to localise product packaging?. Journal of Consumer Marketing. 34(5). 373–383. 16 indexed citations
15.
Wilkinson, John, et al.. (2016). Can the negative binomial distribution predict industrial purchases?. Journal of Business and Industrial Marketing. 31(4). 543–552. 8 indexed citations
16.
Mazodier, Marc & Richard Lee. (2015). The Roles of Ethnocentrism, Animosity, and Cosmopolitanism in Sponsorship Effects: A Latent Growth Modeling Approach. SSRN Electronic Journal. 1 indexed citations
17.
Lee, Richard & Larry Neale. (2012). Interactions and consequences of inertia and switching costs. Journal of Services Marketing. 26(5). 365–374. 1 indexed citations
18.
Lee, Richard & Larry Lockshin. (2010). Halo Effects of Tourists’ Destination Image on Domestic Product Perceptions. Australasian Marketing Journal (AMJ). 19(1). 7–13. 70 indexed citations
19.
Lee, Richard. (1994). The Analogies of Being in St. Thomas Aquinas. The Thomist: A Speculative Quarterly Review. 58(3). 471–488. 1 indexed citations
20.
Lee, Richard. (1984). Preference and Transitivity. Analysis. 44(3). 129–129. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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