Srđan Zdravković

1.4k total citations
23 papers, 1.0k citations indexed

About

Srđan Zdravković is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Srđan Zdravković has authored 23 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 10 papers in Social Psychology and 8 papers in Sociology and Political Science. Recurrent topics in Srđan Zdravković's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Cultural Differences and Values (8 papers) and Digital Marketing and Social Media (5 papers). Srđan Zdravković is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Cultural Differences and Values (8 papers) and Digital Marketing and Social Media (5 papers). Srđan Zdravković collaborates with scholars based in United States, Croatia and Belgium. Srđan Zdravković's co-authors include Peter Magnusson, Stanford A. Westjohn, Sarah M. Stanley, Joyce Zhou, Vijaykumar Krishnan, Brian D. Till, Mark J. Arnold, Rick T. Wilson, Dario Miočević and Lyn S. Amine and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Srđan Zdravković

23 papers receiving 965 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Srđan Zdravković United States 13 617 411 306 226 184 23 1.0k
Stanford A. Westjohn United States 18 699 1.1× 482 1.2× 403 1.3× 280 1.2× 266 1.4× 25 1.3k
José I. Rojas‐Méndez Canada 20 720 1.2× 688 1.7× 224 0.7× 311 1.4× 165 0.9× 47 1.4k
Sonia Dickinson Australia 13 731 1.2× 535 1.3× 254 0.8× 257 1.1× 93 0.5× 25 1.1k
Johan van Rekom Netherlands 17 456 0.7× 381 0.9× 485 1.6× 342 1.5× 164 0.9× 32 1.1k
Robert Caruana United Kingdom 15 580 0.9× 430 1.0× 331 1.1× 171 0.8× 74 0.4× 25 1.2k
Dana‐Nicoleta Lascu United States 18 675 1.1× 466 1.1× 226 0.7× 234 1.0× 133 0.7× 49 1.2k
Maja Arslanagić-Kalajdžić Bosnia and Herzegovina 19 595 1.0× 441 1.1× 292 1.0× 292 1.3× 123 0.7× 50 1.1k
Andrea Hemetsberger Austria 18 607 1.0× 609 1.5× 153 0.5× 220 1.0× 118 0.6× 39 1.3k
Al Ries Italy 11 615 1.0× 439 1.1× 287 0.9× 303 1.3× 80 0.4× 22 1.2k
Rene Dentiste Mueller United States 16 883 1.4× 574 1.4× 268 0.9× 413 1.8× 241 1.3× 28 1.4k

Countries citing papers authored by Srđan Zdravković

Since Specialization
Citations

This map shows the geographic impact of Srđan Zdravković's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Srđan Zdravković with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Srđan Zdravković more than expected).

Fields of papers citing papers by Srđan Zdravković

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Srđan Zdravković. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Srđan Zdravković. The network helps show where Srđan Zdravković may publish in the future.

Co-authorship network of co-authors of Srđan Zdravković

This figure shows the co-authorship network connecting the top 25 collaborators of Srđan Zdravković. A scholar is included among the top collaborators of Srđan Zdravković based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Srđan Zdravković. Srđan Zdravković is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Ryoo, Yuhosua, et al.. (2024). Price transparency in international retailing on digital platforms. International Marketing Review. 41(5). 1133–1160. 4 indexed citations
2.
Magnusson, Peter, Srđan Zdravković, & Stanford A. Westjohn. (2022). A longitudinal analysis of country image and brand origin effects. International Marketing Review. 39(4). 912–930. 12 indexed citations
3.
Miočević, Dario, Ružica Brečić, & Srđan Zdravković. (2021). Exploring the chain of effects between local identity and expatriate consumers’ preference for local food brands. Journal of Product & Brand Management. 31(5). 718–730. 6 indexed citations
4.
Miočević, Dario & Srđan Zdravković. (2020). Expatriate Consumers’ Adaptations and Food Brand Choices: A Compensatory Control Perspective. Journal of International Marketing. 28(4). 75–89. 15 indexed citations
5.
Zdravković, Srđan, Peter Magnusson, Dario Miočević, & Stanford A. Westjohn. (2020). Vicarious animosity: Taking sides on provocative issues. Journal of Business Research. 124. 77–85. 7 indexed citations
6.
Miočević, Dario & Srđan Zdravković. (2020). Acculturation of Expatriate Consumers: Conditional Effects of Mental Attachments to Home Country. Journal of Global Marketing. 33(3). 193–206. 11 indexed citations
7.
Murray, Keith B. & Srđan Zdravković. (2016). Does MTV really do a good job of evaluating professors? An empirical test of the internet site RateMyProfessors.com. Journal of Education for Business. 91(3). 138–147. 8 indexed citations
8.
Magnusson, Peter, Stanford A. Westjohn, & Srđan Zdravković. (2015). An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification. International Marketing Review. 32(6). 663–685. 39 indexed citations
9.
Zdravković, Srđan, et al.. (2013). Student Attitudes Toward Client Sponsors and Learning: An Analysis of the Effects of Incorporating a Client-Sponsored Project in an Introductory Marketing Course. Bryant Digital Repository (Bryant University). 13. 113–125. 4 indexed citations
10.
Magnusson, Peter, Vijaykumar Krishnan, Stanford A. Westjohn, & Srđan Zdravković. (2013). The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands. Journal of International Marketing. 22(1). 21–38. 101 indexed citations
11.
Zdravković, Srđan. (2013). Does country‐of‐origin matter to Generation Y?. Young Consumers Insight and Ideas for Responsible Marketers. 14(1). 89–102. 27 indexed citations
12.
Magnusson, Peter, et al.. (2013). The Role of Cultural Intelligence in Marketing Adaptation and Export Performance. Journal of International Marketing. 21(4). 44–61. 114 indexed citations
13.
Zdravković, Srđan & Brian D. Till. (2012). Enhancing brand image via sponsorship. International Journal of Advertising. 31(1). 113–132. 41 indexed citations
14.
Magnusson, Peter, Stanford A. Westjohn, & Srđan Zdravković. (2011). Further clarification on how perceived brand origin affects brand attitude. International Marketing Review. 28(5). 497–507. 32 indexed citations
15.
Magnusson, Peter, Stanford A. Westjohn, & Srđan Zdravković. (2011). “What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters. International Marketing Review. 28(5). 454–472. 200 indexed citations
16.
Till, Brian D., Srđan Zdravković, & Bob Morrison. (2010). M-B Indicator and Advertising Careers. SHILAP Revista de lepidopterología. 17(1). 1 indexed citations
17.
Zdravković, Srđan, Peter Magnusson, & Sarah M. Stanley. (2010). Dimensions of fit between a brand and a social cause and their influence on attitudes. International Journal of Research in Marketing. 27(2). 151–160. 146 indexed citations
18.
Westjohn, Stanford A., Mark J. Arnold, Peter Magnusson, Srđan Zdravković, & Joyce Zhou. (2009). Technology readiness and usage: a global-identity perspective. Journal of the Academy of Marketing Science. 37(3). 250–265. 99 indexed citations
19.
Magnusson, Peter, et al.. (2008). Meta-analysis of cultural differences: Another slice at the apple. International Business Review. 17(5). 520–532. 65 indexed citations
20.
Zdravković, Srđan. (2007). Antecedents of Global Attitude. Journal of Global Marketing. 20(2-3). 89–102. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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