Srđan Zdravković

1.4k citations
23 papers · 1.0k indexed · h-index 13
Topics
Consumer Behavior in Brand Consumption and Identification (14 papers)Cultural Differences and Values (8 papers)Digital Marketing and Social Media (5 papers)

In The Last Decade

Srđan Zdravković

23 papers receiving 965 citations

Peers

Srđan Zdravković
Comparison fields: 5 of 70
  • Marketing 617
  • Sociology and Political Science 411
  • Strategy and Management 306
  • Organizational Behavior and Human Resource Management 226
  • Social Psychology 184
Replace Stanford A. Westjohn with:
Stanford A. Westjohn United States
José I. Rojas‐Méndez Canada
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Citations per field
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Stanford A. Westjohn · 1×
Citations per year

Countries citing papers authored by Srđan Zdravković

Since Specialization
Citations

This map shows the geographic impact of Srđan Zdravković's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Srđan Zdravković with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Srđan Zdravković more than expected).

Fields of papers citing papers by Srđan Zdravković

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Srđan Zdravković. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Srđan Zdravković. The network helps show where Srđan Zdravković may publish in the future.

Co-authorship network of co-authors of Srđan Zdravković

This figure shows the co-authorship network connecting the top 25 collaborators of Srđan Zdravković. A scholar is included among the top collaborators of Srđan Zdravković based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Srđan Zdravković. Srđan Zdravković is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 12
2 6
3 15
4 7
5 11
6 6
7 8
8 39
9
Student Attitudes Toward Client Sponsors and Learning: An Analysis of the Effects of Incorporating a Client-Sponsored Project in an Introductory Marketing Course
4
10 101
11 27
12 114
13 41
14 32
15 200
16 1
17 146
18 99
19 65
20 1

About Srđan Zdravković

Srđan Zdravković is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Social Psychology, having authored 23 papers that have together received 1.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Cultural Differences and Values (8 papers) and Digital Marketing and Social Media (5 papers). The work is most often cited by research in Marketing (617 citations), Tourism, Leisure and Hospitality Management (47 citations) and Organizational Behavior and Human Resource Management (226 citations). Srđan Zdravković has collaborated with scholars based in United States, Croatia and Belgium. Frequent co-authors include Peter Magnusson, Stanford A. Westjohn, Sarah M. Stanley, Joyce Zhou, Vijaykumar Krishnan, Brian D. Till, Mark J. Arnold, Rick T. Wilson, Dario Miočević and Lyn S. Amine. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of the Academy of Marketing Science.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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