Carl Driesener

899 total citations
29 papers, 656 citations indexed

About

Carl Driesener is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research. According to data from OpenAlex, Carl Driesener has authored 29 papers receiving a total of 656 indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Marketing, 7 papers in Economics and Econometrics and 6 papers in Management Science and Operations Research. Recurrent topics in Carl Driesener's work include Consumer Market Behavior and Pricing (19 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Innovation Diffusion and Forecasting (5 papers). Carl Driesener is often cited by papers focused on Consumer Market Behavior and Pricing (19 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Innovation Diffusion and Forecasting (5 papers). Carl Driesener collaborates with scholars based in Australia, New Zealand and United Kingdom. Carl Driesener's co-authors include Jenni Romaniuk, John Dawes, Lars Meyer‐Waarden, Lara Stocchi, Byron Sharp, Malcolm Wright, Cam Rungie, Patricia Huddleston, Bridget K. Behe and Stella Minahan and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.

In The Last Decade

Carl Driesener

26 papers receiving 612 citations

Peers

Carl Driesener

MARKE

SPS

OBHRM

ISM

MSOR

Giang Trinh Australia

Aidin Namin United States

Heribert Gierl Germany

Rama Yelkur United States

Jonathan Elms United Kingdom

Anusree Mitra United States

Lara Stocchi Australia

Jeffrey R. Parker United States

Hyeyoung Kim United States

Glyn Atwal France

Giang Trinh Australia

Carl Driesener

441 ×0.9

MARKE

141 ×0.5

SPS

82 ×0.7

OBHRM

40 ×0.5

ISM

75 ×1.0

MSOR

Citations per year, relative to Carl Driesener Carl Driesener (= 1×) peers Giang Trinh

Countries citing papers authored by Carl Driesener

Since Specialization

Citations

This map shows the geographic impact of Carl Driesener's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carl Driesener with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carl Driesener more than expected).

Fields of papers citing papers by Carl Driesener

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Carl Driesener. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carl Driesener. The network helps show where Carl Driesener may publish in the future.

Co-authorship network of co-authors of Carl Driesener

This figure shows the co-authorship network connecting the top 25 collaborators of Carl Driesener. A scholar is included among the top collaborators of Carl Driesener based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carl Driesener. Carl Driesener is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Anesbury, Zachary William, et al.. (2025). How Heterogeneous Are Music Genre Listeners?. Australasian Marketing Journal (AMJ). 33(4). 389–401. 1 indexed citations

Faulkner, Margaret, et al.. (2025). Assessing branding strength: comparing marketer judgement and consumer data for brand identity elements. Journal of Brand Management. 33(1). 1–17.

Bruwer, Johan, Eli Cohen, Carl Driesener, et al.. (2023). Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents. Australasian Marketing Journal (AMJ). 32(2). 139–150. 8 indexed citations

Anesbury, Zachary William, et al.. (2023). Valuing the contribution of ultra‐light buyers. Journal of Consumer Behaviour. 23(2). 875–887. 5 indexed citations

Driesener, Carl, et al.. (2022). The power of nostalgia: Age and preference for popular music. Marketing Letters. 33(4). 681–692. 5 indexed citations

Anesbury, Zachary William, et al.. (2022). Death by 1000 ‘true fans’: Do marketing laws apply to music listening?. Journal of Consumer Behaviour. 22(1). 82–97. 5 indexed citations

Driesener, Carl & Cam Rungie. (2021). The Dirichlet model in marketing. Journal of Consumer Behaviour. 21(1). 7–18. 15 indexed citations

Corsi, Armando Maria, et al.. (2021). How loyalty extends across product categories. Journal of Consumer Behaviour. 21(1). 153–163. 10 indexed citations

Driesener, Carl, Cam Rungie, & Malcolm Wright. (2021). Dirichlet implications for portfolio management. Journal of Consumer Behaviour. 21(1). 49–62. 7 indexed citations

10.

Anesbury, Zachary William, et al.. (2020). Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method. Journal of Marketing Management. 36(15-16). 1591–1610. 2 indexed citations

11.

Huddleston, Patricia, Bridget K. Behe, Carl Driesener, & Stella Minahan. (2018). Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment. Journal of Retailing and Consumer Services. 43. 85–93. 75 indexed citations

12.

Trinh, Giang, Zachary William Anesbury, & Carl Driesener. (2017). Has Behavioural Loyalty to Online Supermarkets Declined?. Australasian Marketing Journal (AMJ). 25(4). 326–333. 22 indexed citations

13.

Driesener, Carl, et al.. (2017). If the Model Fits, Use It: Methods and Benchmarks for Evaluating NBD-Dirichlet Goodness-of-Fit. Australasian Marketing Journal (AMJ). 25(4). 288–293. 20 indexed citations

14.

Stocchi, Lara, Carl Driesener, & Magda Nenycz‐Thiel. (2015). Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?. Journal of Consumer Behaviour. 14(5). 317–324. 29 indexed citations

15.

Driesener, Carl, et al.. (2014). Search Engine Advertisement Design Effects on Click-Through Rates. Journal of Interactive Advertising. 14(1). 24–30. 13 indexed citations

16.

Corsi, Armando Maria, et al.. (2014). Are food brands that carry light claims different?. Journal of Brand Management. 21(4). 325–341. 21 indexed citations

17.

Sharp, Byron, Malcolm Wright, John Dawes, et al.. (2012). It’s a Dirichlet World. Journal of Advertising Research. 52(2). 203–213. 66 indexed citations

18.

Driesener, Carl & Jenni Romaniuk. (2006). Comparing Methods of Brand Image Measurement. International Journal of Market Research. 48(6). 681–698. 86 indexed citations

19.

Dawes, John, et al.. (2006). Double Jeopardy Deviations for Small and Medium Share Brands - How Frequent and How Persistent. 6 indexed citations

20.

Romaniuk, Jenni, et al.. (2004). Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation. Australasian Marketing Journal (AMJ). 12(3). 70–80. 42 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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