Marc Mazodier

682 total citations
25 papers, 503 citations indexed

About

Marc Mazodier is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Marc Mazodier has authored 25 papers receiving a total of 503 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 16 papers in Sociology and Political Science and 4 papers in Strategy and Management. Recurrent topics in Marc Mazodier's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (10 papers) and Social and Intergroup Psychology (5 papers). Marc Mazodier is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (10 papers) and Social and Intergroup Psychology (5 papers). Marc Mazodier collaborates with scholars based in France, Australia and Hong Kong. Marc Mazodier's co-authors include Pascale Quester, Conor M. Henderson, Dwight Merunka, Joshua T. Beck, Richard Lee, Carolin Plewa, Aparna Sundar, François A. Carrillat, Kathleen D. Vohs and Olivier Trendel and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Marc Mazodier

24 papers receiving 473 citations

Peers

Marc Mazodier

MARKE

SPS

GS

SM

OBHRM

Heribert Reisinger Austria

Björn Walliser France

Drue K. Schuler United States

Nai‐Hwa Lien Taiwan

Joe Cobbs United States

Neel Das United States

Lien Le Monkhouse United Kingdom

Fabian Bartsch France

Sven Kuenzel United Kingdom

D. Israel India

Heribert Reisinger Austria

Marc Mazodier

218 ×0.6

MARKE

187 ×0.7

SPS

108 ×1.0

GS

58 ×0.7

SM

41 ×0.5

OBHRM

Citations per year, relative to Marc Mazodier Marc Mazodier (= 1×) peers Heribert Reisinger

Countries citing papers authored by Marc Mazodier

Since Specialization

Citations

This map shows the geographic impact of Marc Mazodier's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marc Mazodier with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marc Mazodier more than expected).

Fields of papers citing papers by Marc Mazodier

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marc Mazodier. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marc Mazodier. The network helps show where Marc Mazodier may publish in the future.

Co-authorship network of co-authors of Marc Mazodier

This figure shows the co-authorship network connecting the top 25 collaborators of Marc Mazodier. A scholar is included among the top collaborators of Marc Mazodier based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marc Mazodier. Marc Mazodier is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Carrillat, François A., Marc Mazodier, & Christine Eckert. (2024). Why advertisers should embrace event typicality and maximize leveraging of major events. Journal of the Academy of Marketing Science. 52(6). 1585–1607.

2.

Mazodier, Marc, Conor M. Henderson, & Joshua T. Beck. (2018). The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance. Journal of Marketing. 82(6). 28–48. 44 indexed citations

3.

Mazodier, Marc, Conor M. Henderson, & Joshua T. Beck. (2018). The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance. Journal of Marketing. 19 indexed citations

4.

Trendel, Olivier, Marc Mazodier, & Kathleen D. Vohs. (2017). Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective. Journal of Marketing Research. 55(2). 265–276. 31 indexed citations

5.

Mazodier, Marc, Armando Maria Corsi, & Pascale Quester. (2017). Advertisement Typicality: A Longitudinal Experiment. Journal of Advertising Research. 58(3). 268–281. 10 indexed citations

6.

Prendergast, Gerard, et al.. (2016). The Hidden Factors Behind Sponsorship and Image Transfer. Journal of Advertising Research. 56(2). 132–135. 16 indexed citations

7.

Plewa, Carolin, François A. Carrillat, Marc Mazodier, & Pascale Quester. (2016). Which sport sponsorships most impact sponsor CSR image?. European Journal of Marketing. 50(5/6). 796–815. 38 indexed citations

8.

Mazodier, Marc & Richard Lee. (2015). The Roles of Ethnocentrism, Animosity, and Cosmopolitanism in Sponsorship Effects: A Latent Growth Modeling Approach. SSRN Electronic Journal. 1 indexed citations

9.

Mazodier, Marc & Pascale Quester. (2014). Comment: Leveraging sport events over time: A comparison of sponsorship and sport event advertising. International Journal of Research in Marketing. 31(1). 33–34. 2 indexed citations

10.

Mazodier, Marc & Dwight Merunka. (2014). Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products. Journal of Business Research. 67(7). 1552–1558. 48 indexed citations

11.

Mazodier, Marc & Pascale Quester. (2013). The Role of Sponsorship Fit on Brand Affect Change: A Latent Growth Modeling (LGM) Approach. SSRN Electronic Journal. 2 indexed citations

12.

Mazodier, Marc & Pascale Quester. (2013). The role of sponsorship fit for changing brand affect: A latent growth modeling approach. International Journal of Research in Marketing. 31(1). 16–29. 62 indexed citations

13.

Mazodier, Marc, et al.. (2013). Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges. Journal of the Academy of Marketing Science. 41(5). 586–600. 67 indexed citations

14.

Mazodier, Marc, et al.. (2012). Pictures versus words in changing implicit attitudes in ambush marketing disclosure: The role of valence of mental images. HKBU Institutional Repository (Hong Kong Baptist University). 1 indexed citations

15.

Mazodier, Marc, et al.. (2012). Are Sponsorship Announcements Good News for the Shareholders? Evidence from International Stock Exchanges. SSRN Electronic Journal. 1 indexed citations

16.

Mazodier, Marc, Pascale Quester, & Jean‐Louis Chandon. (2012). Unmasking the ambushers: conceptual framework and empirical evidence. European Journal of Marketing. 46(1/2). 192–214. 5 indexed citations

17.

Mazodier, Marc & Dwight Merunka. (2011). Achieving brand loyalty through sponsorship: the role of fit and self-congruity. Journal of the Academy of Marketing Science. 40(6). 807–820. 17 indexed citations

18.

Mazodier, Marc & Pascale Quester. (2010). Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain. Recherche et Applications en Marketing (French Edition). 25(2). 51–68. 4 indexed citations

19.

Mazodier, Marc & Pascale Quester. (2010). Ambush Marketing Disclosure Impact on Attitudes toward the Ambusher's Brand. Recherche et Applications en Marketing (English Edition). 25(2). 51–67. 9 indexed citations

20.

Mazodier, Marc & Pascale Quester. (2008). Un cadre d'analyse de l'efficacité persuasive du pseudo-parrainage. Adelaide Research & Scholarship (AR&S) (University of Adelaide). 63–75. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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