Rajesh Iyer

2.7k total citations
65 papers, 1.9k citations indexed

About

Rajesh Iyer is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Rajesh Iyer has authored 65 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Marketing, 16 papers in Sociology and Political Science and 16 papers in Information Systems and Management. Recurrent topics in Rajesh Iyer's work include Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (13 papers) and Ethics in Business and Education (9 papers). Rajesh Iyer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (13 papers) and Ethics in Business and Education (9 papers). Rajesh Iyer collaborates with scholars based in United States, Latvia and India. Rajesh Iyer's co-authors include Jacqueline K. Eastman, James A. Muncy, Timothy H. Reisenwitz, Mitch Griffin, Kevin Eastman, Mark C. Johlke, John Fraedrich, Barry J. Babin, Connie R. Bateman and C. David Shepherd and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Cleaner Production and Journal of Business Research.

In The Last Decade

Rajesh Iyer

62 papers receiving 1.7k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rajesh Iyer United States 25 961 686 404 271 236 65 1.9k
June Cotte Canada 23 1.1k 1.1× 1.1k 1.6× 293 0.7× 325 1.2× 75 0.3× 58 2.4k
Todd A. Mooradian United States 17 681 0.7× 853 1.2× 288 0.7× 633 2.3× 89 0.4× 25 2.3k
Anestis Fotiadis United Arab Emirates 18 528 0.5× 1.1k 1.6× 257 0.6× 287 1.1× 124 0.5× 69 1.7k
Daniel Fernandes Portugal 15 468 0.5× 505 0.7× 204 0.5× 243 0.9× 235 1.0× 37 2.5k
Simona Botti United Kingdom 15 933 1.0× 807 1.2× 209 0.5× 267 1.0× 49 0.2× 31 2.2k
Yu‐Qian Zhu Taiwan 18 359 0.4× 721 1.1× 403 1.0× 270 1.0× 116 0.5× 36 1.4k
Joseph G. P. Paolillo United States 19 321 0.3× 587 0.9× 624 1.5× 428 1.6× 172 0.7× 44 1.8k
Jean‐Claude Usunier Switzerland 22 929 1.0× 746 1.1× 177 0.4× 515 1.9× 91 0.4× 55 2.1k
Mohammed Y. A. Rawwas United States 29 624 0.6× 637 0.9× 1.5k 3.7× 515 1.9× 214 0.9× 50 2.5k
Elizabeth B. Goldsmith United States 18 591 0.6× 575 0.8× 177 0.4× 233 0.9× 69 0.3× 44 1.3k

Countries citing papers authored by Rajesh Iyer

Since Specialization
Citations

This map shows the geographic impact of Rajesh Iyer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rajesh Iyer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rajesh Iyer more than expected).

Fields of papers citing papers by Rajesh Iyer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rajesh Iyer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rajesh Iyer. The network helps show where Rajesh Iyer may publish in the future.

Co-authorship network of co-authors of Rajesh Iyer

This figure shows the co-authorship network connecting the top 25 collaborators of Rajesh Iyer. A scholar is included among the top collaborators of Rajesh Iyer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rajesh Iyer. Rajesh Iyer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Eastman, Jacqueline K., et al.. (2025). The role of green consumer values on willingness to buy regional agricultural products. Journal of Strategic Marketing. 1–23.
2.
Kushwah, Shiksha, et al.. (2024). Understanding switching intentions towards renewable energy technologies using push-pull-mooring framework. Journal of Cleaner Production. 465. 142656–142656. 12 indexed citations
3.
Eastman, Jacqueline K., James A. Muncy, Varsha Jain, & Rajesh Iyer. (2023). The Journal of Consumer Behaviour's first 20 years. Journal of Consumer Behaviour. 22(5). 1282–1295. 8 indexed citations
4.
Cleveland, Mark, Rajesh Iyer, & Barry J. Babin. (2022). Social media usage, materialism and psychological well-being among immigrant consumers. Journal of Business Research. 155. 113419–113419. 19 indexed citations
5.
Iyer, Rajesh, Barry J. Babin, Jacqueline K. Eastman, & Mitch Griffin. (2022). Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence. International Marketing Review. 39(2). 242–268. 25 indexed citations
6.
Muncy, James A., et al.. (2017). The Cultural Meaning Transfer of Fashion Aesthetics. Journal of Current Issues & Research in Advertising. 38(2). 107–128. 5 indexed citations
7.
8.
Iyer, Rajesh, et al.. (2016). Perceptions of Millennials’ Media Attitudes and Use: A Comparison of U.S. and Indian Millennials. 26(2). 69–85. 2 indexed citations
9.
Eastman, Jacqueline K., Rajesh Iyer, & Stéphanie Thomas. (2013). The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation. 23(1). 57–73. 43 indexed citations
10.
Eastman, Jacqueline K. & Rajesh Iyer. (2012). The Relationship Between Cognitive Age and Status Consumption: An Exploratory Look. 22(1). 80–96. 9 indexed citations
11.
Hill, Donna J. & Rajesh Iyer. (2010). The Moderating Effect of Coping on Student Satisfaction With a Short Study Abroad Program. SHILAP Revista de lepidopterología. 17(1). 1 indexed citations
12.
Iyer, Rajesh & Jacqueline K. Eastman. (2010). The Fashion Conscious Mall Shopper: An Exploratory Study. 20(2). 42–53. 8 indexed citations
13.
14.
Eastman, Jacqueline K., et al.. (2009). Understanding Internet Shoppers: An Exploratory Study. 19(2). 104–118. 5 indexed citations
15.
Eastman, Kevin, Jacqueline K. Eastman, & Rajesh Iyer. (2008). Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students. Risk Management and Insurance Review. 11(1). 209–226. 14 indexed citations
16.
Iyer, Rajesh, Timothy H. Reisenwitz, & Jacqueline K. Eastman. (2008). The Impact of Cognitive Age on Seniors’ Lifestyles. 18(2). 107–119. 15 indexed citations
17.
Marshall, Leisa L., et al.. (2006). Developing Entrepreneurial Competencies: A Student Organization Business. Journal of Entrepreneurship Education. 11(2). 17–13. 25 indexed citations
18.
Iyer, Rajesh & James A. Muncy. (2005). The Role of Brand Parity in Developing Loyal Customers. Journal of Advertising Research. 45(2). 222–228. 26 indexed citations
19.
Reisenwitz, Timothy H., Rajesh Iyer, & Bob D. Cutler. (2004). Nostalgia Advertising and the Influence of Nostalgia Proneness. 14(2).
20.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by June Cotte Breakdown of academic impact, for papers by Todd A. Mooradian Breakdown of academic impact, for papers by Anestis Fotiadis Breakdown of academic impact, for papers by Daniel Fernandes Breakdown of academic impact, for papers by Simona Botti Breakdown of academic impact, for papers by Yu‐Qian Zhu Breakdown of academic impact, for papers by Joseph G. P. Paolillo Breakdown of academic impact, for papers by Jean‐Claude Usunier Breakdown of academic impact, for papers by Mohammed Y. A. Rawwas Breakdown of academic impact, for papers by Elizabeth B. Goldsmith
Rankless by CCL
2026