James A. Muncy

3.5k total citations · 1 hit paper
35 papers, 2.7k citations indexed

About

James A. Muncy is a scholar working on Marketing, Management of Technology and Innovation and Information Systems and Management. According to data from OpenAlex, James A. Muncy has authored 35 papers receiving a total of 2.7k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 10 papers in Management of Technology and Innovation and 8 papers in Information Systems and Management. Recurrent topics in James A. Muncy's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Management and Marketing Education (10 papers) and Ethics in Business and Education (7 papers). James A. Muncy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Management and Marketing Education (10 papers) and Ethics in Business and Education (7 papers). James A. Muncy collaborates with scholars based in United States, Latvia and India. James A. Muncy's co-authors include Scott J. Vitell, Rajesh Iyer, Michael Coles, Emanuel Donchin, Stephen W. Porges, Jacqueline K. Eastman, Shelby D. Hunt, Raymond P. Fisk, Paul T. Durbin and William L. Wilkie and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

James A. Muncy

35 papers receiving 2.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Psychophysiology: Systems, Processes, and Applications

1987 868 citations James A. Muncy, Michael Coles et al. Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
James A. Muncy United States	17	1.1k	925	753	588	438	35	2.7k
Peter Kenning Germany	32	767 0.7×	1.2k 1.3×	246 0.3×	674 1.1×	432 1.0×	110	2.9k
Chen‐Bo Zhong Canada	22	1.3k 1.3×	510 0.6×	529 0.7×	1.1k 1.8×	1.4k 3.1×	40	3.4k
Andrea C. Morales United States	22	568 0.5×	1.9k 2.1×	220 0.3×	1.1k 1.9×	664 1.5×	51	3.2k
Daniel A. Effron United Kingdom	18	738 0.7×	242 0.3×	359 0.5×	979 1.7×	529 1.2×	43	2.0k
Nicole L. Mead United States	18	855 0.8×	470 0.5×	487 0.6×	1.4k 2.3×	1.3k 3.0×	33	3.4k
Gal Zauberman United States	28	475 0.4×	936 1.0×	164 0.2×	707 1.2×	624 1.4×	77	3.3k
Alexander Fedorikhin United States	9	291 0.3×	1.1k 1.2×	180 0.2×	724 1.2×	482 1.1×	17	2.3k
Joseph R. Priester United States	21	535 0.5×	1.2k 1.3×	186 0.2×	2.0k 3.4×	1.3k 2.9×	39	3.8k
Hilke Plaßmann France	24	2.2k 2.1×	1.2k 1.3×	156 0.2×	567 1.0×	564 1.3×	49	4.4k
James J. Kellaris United States	26	476 0.4×	1.6k 1.7×	277 0.4×	791 1.3×	675 1.5×	58	2.7k

Countries citing papers authored by James A. Muncy

Since Specialization

Citations

This map shows the geographic impact of James A. Muncy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by James A. Muncy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites James A. Muncy more than expected).

Fields of papers citing papers by James A. Muncy

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by James A. Muncy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by James A. Muncy. The network helps show where James A. Muncy may publish in the future.

Co-authorship network of co-authors of James A. Muncy

This figure shows the co-authorship network connecting the top 25 collaborators of James A. Muncy. A scholar is included among the top collaborators of James A. Muncy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with James A. Muncy. James A. Muncy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Eastman, Jacqueline K., James A. Muncy, Varsha Jain, & Rajesh Iyer. (2023). The Journal of Consumer Behaviour's first 20 years. Journal of Consumer Behaviour. 22(5). 1282–1295. 8 indexed citations

2.

Muncy, James A. & Rajesh Iyer. (2021). Anti‐consumer ethics: What consumers will not do for ethical reasons. Strategic Change. 30(1). 59–65. 12 indexed citations

3.

Muncy, James A., et al.. (2017). The Cultural Meaning Transfer of Fashion Aesthetics. Journal of Current Issues & Research in Advertising. 38(2). 107–128. 5 indexed citations

4.

Iyer, Rajesh & James A. Muncy. (2015). Attitude toward Consumption and Subjective Well‐Being. Journal of Consumer Affairs. 50(1). 48–67. 81 indexed citations

5.

Muncy, James A.. (2014). Blogging for Reflection: The Use of Online Journals to Engage Students in Reflective Learning. Marketing Education Review. 24(2). 101–114. 31 indexed citations

6.

Iyer, Rajesh & James A. Muncy. (2008). Purpose and object of anti-consumption. Journal of Business Research. 62(2). 160–168. 251 indexed citations

7.

Muncy, James A.. (2008). The Orientation Evaluation Matrix (OEM): Are Students Customers or Products?. Marketing Education Review. 18(3). 15–23. 16 indexed citations

8.

Muncy, James A.. (2006). Implications of Contemporary Intelligence Theories to Marketing Education. Journal of Education for Business. 81(6). 301–306. 7 indexed citations

9.

Iyer, Rajesh & James A. Muncy. (2005). The Role of Brand Parity in Developing Loyal Customers. Journal of Advertising Research. 45(2). 222–228. 26 indexed citations

10.

Muncy, James A. & Jacqueline K. Eastman. (1998). TheJournal of Advertising: Twenty-Five Years and beyond. Journal of Advertising. 27(4). 1–8. 19 indexed citations

11.

Muncy, James A.. (1996). Measuring Perceived Brand Parity. ACR North American Advances. 29 indexed citations

12.

Vitell, Scott J. & James A. Muncy. (1992). Consumer ethics: An empirical investigation of factors influencing ethical judgments of the final consumer. Journal of Business Ethics. 11(8). 585–597. 275 indexed citations

13.

Muncy, James A.. (1991). The Journal of Advertising: A Twenty Year Appraisal. Journal of Advertising. 20(4). 1–12. 43 indexed citations

14.

Muncy, James A.. (1990). Involvement and Perceived Brand Similarities/Differences: the Need For Process Oriented Models. ACR North American Advances. 9 indexed citations

15.

Muncy, James A. & Raymond P. Fisk. (1987). Cognitive Relativism and the Practice of Marketing Science. Journal of Marketing. 51(1). 20–20. 11 indexed citations

16.

Muncy, James A., Michael Coles, Emanuel Donchin, & Stephen W. Porges. (1987). Psychophysiology: Systems, Processes, and Applications. Journal of Marketing Research. 24(2). 234–234. 868 indexed citations breakdown →

17.

Muncy, James A. & William L. Wilkie. (1987). Consumer Behavior. Journal of Marketing. 51(3). 145–145. 7 indexed citations

18.

Muncy, James A. & Raymond P. Fisk. (1987). Cognitive Relativism and the Practice of Marketing Science. Journal of Marketing. 51(1). 20–33. 18 indexed citations

19.

Muncy, James A.. (1986). Affect and Cognition: a Closer Look At Two Competing Theories. ACR North American Advances. 9 indexed citations

20.

Muncy, James A. & Shelby D. Hunt. (1984). Consumer Involvement: Definitional Issues and Research Directions. ACR North American Advances. 65 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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