Wi‐Suk Kwon
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
- Marketing 31
- Consumer Behavior in Brand Consumption and Identification 19
- Consumer Retail Behavior Studies 13
- Sharing Economy and Platforms 5
- Environmental Sustainability in Business 4
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- Digital Marketing and Social Media 19
- Co-authors
- Sharron J. Lennon (4 shared papers)Veena Chattaraman (9 shared papers)Sandra Forsythe (5 shared papers)Juan E. Gilbert (8 shared papers)Kassandra Ross (2 shared papers)Sang‐Eun Byun (3 shared papers)Mijeong Noh (1 shared paper)Young Ha (1 shared paper)
- Journals
- Clothing and Textiles Research Journal (4 papers)Journal of Fashion Marketing and Management (4 papers)Journal of Retailing and Consumer Services (3 papers)Journal of Business Research (3 papers)Journal of Research in Interactive Marketing (2 papers)
- Partner nations
- United StatesSouth KoreaUnited Kingdom
In The Last Decade
Wi‐Suk Kwon
42 papers receiving 1.8k citations
Hit Papers
Peers
Comparison fields: 5 of 102
- Marketing 1.2k
- Information Systems and Management 592
- Organizational Behavior and Human Resource Management 518
- Sociology and Political Science 1.0k
- Human-Computer Interaction 86
Countries citing papers authored by Wi‐Suk Kwon
This map shows the geographic impact of Wi‐Suk Kwon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wi‐Suk Kwon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wi‐Suk Kwon more than expected).
Fields of papers citing papers by Wi‐Suk Kwon
This network shows the impact of papers produced by Wi‐Suk Kwon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wi‐Suk Kwon. The network helps show where Wi‐Suk Kwon may publish in the future.
Co-authors
The 22 scholars most cited alongside Wi‐Suk Kwon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 48 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Should AI-Based, conversational digital assistants employ social- or task-oriented interaction style? A task-competency and reciprocity perspective for older adults Hit paper breakdown → | 2018 | 304 |
| 2 | 2012 | 248 | |
| 3 | 2008 | 210 | |
| 4 | 2009 | 174 | |
| 5 | The Impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: Does Product Category Matter? | 2014 | 153 |
| 6 | 2019 | 144 | |
| 7 | 2012 | 106 | |
| 8 | 2007 | 86 | |
| 9 | 2014 | 76 | |
| 10 | 2010 | 62 | |
| 11 | Impact of Online Flow on Brand Experience and Loyalty | 2015 | 50 |
| 12 | 2019 | 49 | |
| 13 | 2015 | 49 | |
| 14 | 2014 | 38 | |
| 15 | 2021 | 37 | |
| 16 | 2011 | 27 | |
| 17 | 2012 | 26 | |
| 18 | 2012 | 26 | |
| 19 | 2009 | 23 | |
| 20 | 2012 | 20 |
About Wi‐Suk Kwon
Wi‐Suk Kwon is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Organizational Behavior and Human Resource Management and Artificial Intelligence, having authored 48 papers that have together received 2.0k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (19 papers), Consumer Retail Behavior Studies (13 papers), Customer Service Quality and Loyalty (12 papers), Technology Adoption and User Behaviour (11 papers), Sharing Economy and Platforms (5 papers), AI in Service Interactions (5 papers) and Environmental Sustainability in Business (4 papers). The work is most often cited by research in Marketing (1.2k citations), Information Systems and Management (592 citations), Organizational Behavior and Human Resource Management (518 citations), Sociology and Political Science (1.0k citations) and Human-Computer Interaction (86 citations). Wi‐Suk Kwon has collaborated with scholars based in United States, South Korea and United Kingdom. Frequent co-authors include Sharron J. Lennon, Veena Chattaraman, Sandra Forsythe, Juan E. Gilbert, Kassandra Ross, Sang‐Eun Byun, Mijeong Noh, Young Ha, Michael R. Solomon and Basil G. Englis. Their work appears in journals such as Clothing and Textiles Research Journal, Journal of Fashion Marketing and Management, Journal of Retailing and Consumer Services, Journal of Business Research and Journal of Research in Interactive Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.