Nancy Wong

5.1k citations
51 papers · 3.6k indexed · 1 hit paper · h-index 19
Topics
Consumer Behavior in Brand Consumption and Identification (16 papers)Cultural Differences and Values (14 papers)Social and Intergroup Psychology (7 papers)

In The Last Decade

Nancy Wong

48 papers receiving 3.3k citations

Hit Papers

Personal taste and family face: Luxury consumption in Con...19982026200720161998250500750

Peers

Nancy Wong
Comparison fields: 5 of 130
  • Marketing 1.9k
  • Sociology and Political Science 1.4k
  • Social Psychology 1.3k
  • Organizational Behavior and Human Resource Management 664
  • Clinical Psychology 318
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Citations per field
00.5×1.7×
James E. Burroughs · 1×
Citations per year

Countries citing papers authored by Nancy Wong

Since Specialization
Citations

This map shows the geographic impact of Nancy Wong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nancy Wong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nancy Wong more than expected).

Fields of papers citing papers by Nancy Wong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nancy Wong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nancy Wong. The network helps show where Nancy Wong may publish in the future.

Co-authorship network of co-authors of Nancy Wong

This figure shows the co-authorship network connecting the top 25 collaborators of Nancy Wong. A scholar is included among the top collaborators of Nancy Wong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nancy Wong. Nancy Wong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 5
3 3
4 2
5 14
6 15
7
Toward a Holistic Measure of Financial Wellness: The Relationship between Perceived Financial Well-Being and Financial Vulnerability
1
8 9
9
Perceived Economic Mobility: Measurement, Validity, and Implication For Consumer Wellbeing and Materialism
6
10
The Safety of Objects: an Examination of Materialism and Brand Connections
3
11
Religiosity and Brand Commitment: a Multicultural Perspective
9
12
Mood and Choice: the Influence of Self-Relevance, Need For Cognition and Affective Feelings on Consumption Decisions
1
13
Come Fly With Me: the Role of Consumer Confidence and Trust in Crisis
0
14 24
15 2
16 306
17
Suppose You Own the World and No One Knows? Conspicuous Consumption, Materialism and Self
99
18
Validity problems of cross-cultural value comparison and possible solutions
12
19 10
20
Materialism: Origins and Implications For Personal Well-Being
64

About Nancy Wong

Nancy Wong is a scholar working on Marketing, General Decision Sciences and Social Psychology, having authored 51 papers that have together received 3.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Cultural Differences and Values (14 papers) and Social and Intergroup Psychology (7 papers). The work is most often cited by research in Marketing (1.9k citations), Organizational Behavior and Human Resource Management (664 citations) and Social Psychology (1.3k citations). Nancy Wong has collaborated with scholars based in United States, Japan and Netherlands. Frequent co-authors include Aaron Ahuvia, James E. Burroughs, Aric Rindfleisch, Richard P. Bagozzi, Youjae Yi, Richard E. Nisbett, Kaiping Peng, Massimo Bergami, Shuzo Abe and Sunaina Chugani. Their work appears in journals such as Blood, Journal of Consumer Research and Journal of Business Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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