Nancy Wong

47 papers and 3.4k indexed citations i.

About

Nancy Wong is a scholar working on Social Psychology, Marketing and Sociology and Political Science. According to data from OpenAlex, Nancy Wong has authored 47 papers receiving a total of 3.4k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Social Psychology, 16 papers in Marketing and 15 papers in Sociology and Political Science. Recurrent topics in Nancy Wong’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Cultural Differences and Values (13 papers) and Social and Intergroup Psychology (7 papers). Nancy Wong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Cultural Differences and Values (13 papers) and Social and Intergroup Psychology (7 papers). Nancy Wong collaborates with scholars based in United States, Japan and France. Nancy Wong's co-authors include Aaron Ahuvia, James E. Burroughs, Aric Rindfleisch, Richard P. Bagozzi, Kaiping Peng, Richard E. Nisbett, Youjae Yi, Shuzo Abe, Massimo Bergami and Kristin Scott and has published in prestigious journals such as Blood, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of Nancy Wong

This figure shows the co-authorship network connecting the top 25 collaborators of Nancy Wong. A scholar is included among the top collaborators of Nancy Wong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nancy Wong. Nancy Wong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Nancy Wong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nancy Wong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nancy Wong. The network helps show where Nancy Wong may publish in the future.

Countries citing papers authored by Nancy Wong

Since Specialization
Citations

This map shows the geographic impact of Nancy Wong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nancy Wong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nancy Wong more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026