Ashesh Mukherjee

1.4k total citations
24 papers, 1.0k citations indexed

About

Ashesh Mukherjee is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Ashesh Mukherjee has authored 24 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Applied Psychology. Recurrent topics in Ashesh Mukherjee's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (7 papers) and Digital Marketing and Social Media (5 papers). Ashesh Mukherjee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (7 papers) and Digital Marketing and Social Media (5 papers). Ashesh Mukherjee collaborates with scholars based in Canada, United States and Hong Kong. Ashesh Mukherjee's co-authors include Wayne D. Hoyer, Dana L. Alden, Andrew D. Gershoff, Anirban Mukhopadhyay, Laurette Dubé, Seung Yun Lee, Thomas A. Burnham, Thyra Uth Thomsen, Torben Hansen and Seung Lee and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Retailing and Consumer Services.

In The Last Decade

Ashesh Mukherjee

21 papers receiving 912 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ashesh Mukherjee Canada 11 587 474 241 169 146 24 1.0k
Prashant Malaviya United States 15 585 1.0× 517 1.1× 121 0.5× 97 0.6× 119 0.8× 20 930
Elizabeth Cowley Australia 15 718 1.2× 560 1.2× 216 0.9× 150 0.9× 121 0.8× 36 1.3k
Chan Yun Yoo United States 16 514 0.9× 639 1.3× 85 0.4× 228 1.3× 113 0.8× 29 1.0k
Andrea Groeppel‐Klein Germany 19 453 0.8× 419 0.9× 144 0.6× 97 0.6× 109 0.7× 39 950
Gabriel Biehal United States 14 860 1.5× 490 1.0× 172 0.7× 143 0.8× 62 0.4× 21 1.3k
Paul Surgi Speck United States 8 536 0.9× 546 1.2× 137 0.6× 230 1.4× 122 0.8× 11 890
Kihan Kim South Korea 15 456 0.8× 473 1.0× 63 0.3× 106 0.6× 89 0.6× 56 870
Veronica L. Thomas United States 17 520 0.9× 640 1.4× 117 0.5× 130 0.8× 179 1.2× 50 991
John W. Pracejus Canada 13 803 1.4× 412 0.9× 145 0.6× 81 0.5× 63 0.4× 21 1.0k
Yih Hwai Lee Singapore 13 753 1.3× 484 1.0× 174 0.7× 81 0.5× 122 0.8× 23 1.1k

Countries citing papers authored by Ashesh Mukherjee

Since Specialization
Citations

This map shows the geographic impact of Ashesh Mukherjee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ashesh Mukherjee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ashesh Mukherjee more than expected).

Fields of papers citing papers by Ashesh Mukherjee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ashesh Mukherjee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ashesh Mukherjee. The network helps show where Ashesh Mukherjee may publish in the future.

Co-authorship network of co-authors of Ashesh Mukherjee

This figure shows the co-authorship network connecting the top 25 collaborators of Ashesh Mukherjee. A scholar is included among the top collaborators of Ashesh Mukherjee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ashesh Mukherjee. Ashesh Mukherjee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mukherjee, Ashesh, Seung Yun Lee, & Andrew D. Gershoff. (2025). Consumer flexibility and the effectiveness of limited time offers: the role of psychological reactance. Journal of Business Research. 200. 115645–115645.
2.
Mukherjee, Ashesh, et al.. (2023). The effect of perceived control on local consumption. Psychology and Marketing. 40(9). 1757–1772. 3 indexed citations
3.
Mukherjee, Ashesh, Seung Yun Lee, & Thomas A. Burnham. (2020). The effect of others’ participation on charitable behavior: Moderating role of recipient resource scarcity. Journal of Business Research. 120. 213–228. 11 indexed citations
4.
Mukherjee, Ashesh, et al.. (2020). Anticipated firm interaction can bias expressed customer satisfaction. Journal of Retailing and Consumer Services. 59. 102379–102379. 3 indexed citations
5.
Mukherjee, Ashesh, Seung Lee, & Andrew D. Gershoff. (2017). When Do Limited Time Offers Work? a Reactance Perspective. ACR North American Advances.
6.
Mukherjee, Ashesh, et al.. (2017). Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness. Psychology and Marketing. 34(4). 463–480. 19 indexed citations
7.
Mukherjee, Ashesh & Seung Yun Lee. (2016). Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity. Journal of Advertising. 45(2). 256–268. 27 indexed citations
8.
Mukherjee, Ashesh & Laurette Dubé. (2012). Mixing emotions: The use of humor in fear advertising. Journal of Consumer Behaviour. 11(2). 147–161. 73 indexed citations
9.
Lee, Seung Yun & Ashesh Mukherjee. (2011). The Effect of Scarcity on Product Evaluation. eScholarship@McGill (McGill). 2 indexed citations
10.
Hansen, Torben, Ashesh Mukherjee, & Thyra Uth Thomsen. (2011). Anxiety and search during food choice: the moderating role of attitude towards nutritional claims. Journal of Consumer Marketing. 28(3). 178–186. 13 indexed citations
11.
Gershoff, Andrew D., Ashesh Mukherjee, & Anirban Mukhopadhyay. (2008). What's Not to Like? Preference Asymmetry in the False Consensus Effect. Journal of Consumer Research. 35(1). 119–125. 1 indexed citations
12.
Gershoff, Andrew D., Ashesh Mukherjee, & Anirban Mukhopadhyay. (2007). Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation. Journal of Consumer Research. 33(4). 499–505. 7 indexed citations
13.
Gershoff, Andrew D., Ashesh Mukherjee, & Anirban Mukhopadhyay. (2006). “I love it” or “I hate it”? The positivity effect in stated preferences for agent evaluation. Marketing Letters. 17(2). 103–117. 1 indexed citations
14.
Mukherjee, Ashesh, et al.. (2004). Humor in Television Advertising: A Moment‐to‐Moment Analysis. Journal of Consumer Research. 31(3). 592–598. 86 indexed citations
15.
Dubé, Laurette & Ashesh Mukherjee. (2003). Special Session Summary the Relationship Between Rational and Experiential Processing: Conflict, Complicity, Or Independence?. ACR North American Advances. 1 indexed citations
16.
Gershoff, Andrew D., Ashesh Mukherjee, & Anirban Mukhopadhyay. (2003). Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects. Journal of Consumer Psychology. 13(1). 161–170. 73 indexed citations
17.
Gershoff, Andrew D., Ashesh Mukherjee, & Anirban Mukhopadhyay. (2003). Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects. Journal of Consumer Psychology. 13(1-2). 161–170. 117 indexed citations
18.
Mukherjee, Ashesh & Laurette Dubé. (2001). The Use of Humor in Threat-Related Advertising: an Experiential Processing Perspective. ACR European Advances. 2 indexed citations
19.
Mukherjee, Ashesh & Wayne D. Hoyer. (2001). The Effect of Novel Attributes on Product Evaluation. Journal of Consumer Research. 28(3). 462–472. 363 indexed citations
20.
Alden, Dana L., Ashesh Mukherjee, & Wayne D. Hoyer. (2000). Extending a contrast resolution model of humor in television advertising: the role of surprise. Humor - International Journal of Humor Research. 13(2). 15 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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