Ashesh Mukherjee
- Marketing top 1%
- Sociology and Political Science top 5%
- Social Psychology top 5%
- Information Systems and Management top 2%
- Literature and Literary Theory top 2%
- Co-authors
- Wayne D. HoyerDana L. AldenAndrew D. GershoffAnirban MukhopadhyayLaurette DubéSeung Yun LeeThomas A. BurnhamThyra Uth Thomsen
- Topics
- Consumer Behavior in Brand Consumption and Identification (14 papers)Behavioral Health and Interventions (7 papers)Digital Marketing and Social Media (5 papers)
- Journals
- Journal of Consumer ResearchJournal of Business ResearchJournal of Retailing and Consumer Services
- Partner nations
- CanadaUnited StatesHong Kong
In The Last Decade
Ashesh Mukherjee
21 papers receiving 912 citations
Peers
Comparison fields: 5 of 82
- Marketing 587
- Sociology and Political Science 474
- Social Psychology 241
- Information Systems and Management 169
- Literature and Literary Theory 146
Countries citing papers authored by Ashesh Mukherjee
This map shows the geographic impact of Ashesh Mukherjee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ashesh Mukherjee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ashesh Mukherjee more than expected).
Fields of papers citing papers by Ashesh Mukherjee
This network shows the impact of papers produced by Ashesh Mukherjee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ashesh Mukherjee. The network helps show where Ashesh Mukherjee may publish in the future.
Co-authorship network of co-authors of Ashesh Mukherjee
This figure shows the co-authorship network connecting the top 25 collaborators of Ashesh Mukherjee. A scholar is included among the top collaborators of Ashesh Mukherjee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ashesh Mukherjee. Ashesh Mukherjee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 3 | |
| 3 | 11 | |
| 4 | 3 | |
| 5 | When Do Limited Time Offers Work? a Reactance Perspective | 0 |
| 6 | 19 | |
| 7 | 27 | |
| 8 | 73 | |
| 9 | The Effect of Scarcity on Product Evaluation | 2 |
| 10 | 13 | |
| 11 | 1 | |
| 12 | 7 | |
| 13 | 1 | |
| 14 | 86 | |
| 15 | Special Session Summary the Relationship Between Rational and Experiential Processing: Conflict, Complicity, Or Independence? | 1 |
| 16 | 73 | |
| 17 | 117 | |
| 18 | The Use of Humor in Threat-Related Advertising: an Experiential Processing Perspective | 2 |
| 19 | 363 | |
| 20 | 15 |
About Ashesh Mukherjee
Ashesh Mukherjee is a scholar working on Marketing, Applied Psychology and General Decision Sciences, having authored 24 papers that have together received 1.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (7 papers) and Digital Marketing and Social Media (5 papers). The work is most often cited by research in Marketing (587 citations), Information Systems and Management (169 citations) and Applied Psychology (113 citations). Ashesh Mukherjee has collaborated with scholars based in Canada, United States and Hong Kong. Frequent co-authors include Wayne D. Hoyer, Dana L. Alden, Andrew D. Gershoff, Anirban Mukhopadhyay, Laurette Dubé, Seung Yun Lee, Thomas A. Burnham, Thyra Uth Thomsen, Torben Hansen and Seung Lee. Their work appears in journals such as Journal of Consumer Research, Journal of Business Research and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.