Yiran Su
Impact in
- Gender Studies top 2%
- Sports, Gender, and Society
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
Papers in
-
- Sport and Mega-Event Impacts 14
- Digital Marketing and Social Media 8
- Digital Games and Media 5
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- Sports, Gender, and Society 15
- Co-authors
- Thilo Kunkel (10 shared papers)Jason P. Doyle (7 shared papers)Bradley J. Baker (6 shared papers)Meimei Yan (1 shared paper)Xingyang Lv (1 shared paper)Yang Yang (1 shared paper)Anthony D. Pizzo (2 shared papers)Rui Biscaia (3 shared papers)
- Journals
- European Sport Management Quarterly (5 papers)Sport Management Review (4 papers)Journal of Sport Management (4 papers)International Journal of Sports Marketing and Sponsorship (2 papers)Journal of Travel & Tourism Marketing (1 paper)
- Partner nations
- United StatesAustraliaUnited Kingdom
In The Last Decade
Yiran Su
25 papers receiving 772 citations
Yiran Su's Hit Papers
Peers
Comparison fields: 5 of 71
- Gender Studies 312
- Marketing 257
- Information Systems and Management 103
- Sociology and Political Science 605
- Organizational Behavior and Human Resource Management 61
Countries citing papers authored by Yiran Su
This map shows the geographic impact of Yiran Su's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yiran Su with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yiran Su more than expected).
Fields of papers citing papers by Yiran Su
This network shows the impact of papers produced by Yiran Su. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yiran Su. The network helps show where Yiran Su may publish in the future.
Co-authors
The 25 scholars most cited alongside Yiran Su, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 28 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 129 | |
| 2 | Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis Hit paper breakdown → | 2022 | 123 |
| 3 | 2020 | 112 | |
| 4 | 2020 | 70 | |
| 5 | 2022 | 58 | |
| 6 | 2020 | 47 | |
| 7 | 2021 | 42 | |
| 8 | 2022 | 37 | |
| 9 | 2018 | 28 | |
| 10 | 2022 | 25 | |
| 11 | 2023 | 21 | |
| 12 | 2021 | 18 | |
| 13 | 2019 | 18 | |
| 14 | 2023 | 13 | |
| 15 | 2021 | 10 | |
| 16 | 2024 | 9 | |
| 17 | 2023 | 7 | |
| 18 | 2022 | 6 | |
| 19 | 2024 | 6 | |
| 20 | 2020 | 5 |
About Yiran Su
Yiran Su is a scholar working on Sociology and Political Science, Gender Studies, Marketing, Economics and Econometrics and Social Psychology, having authored 28 papers that have together received 795 indexed citations. Recurring topics across this work include Sports, Gender, and Society (15 papers), Sport and Mega-Event Impacts (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers), Sports Analytics and Performance (7 papers), Digital Games and Media (5 papers), Educational Games and Gamification (2 papers) and Technology Adoption and User Behaviour (2 papers). The work is most often cited by research in Gender Studies (312 citations), Marketing (257 citations), Information Systems and Management (103 citations), Sociology and Political Science (605 citations) and Organizational Behavior and Human Resource Management (61 citations). Yiran Su has collaborated with scholars based in United States, Australia and United Kingdom. Frequent co-authors include Thilo Kunkel, Jason P. Doyle, Bradley J. Baker, Meimei Yan, Xingyang Lv, Yang Yang, Anthony D. Pizzo, Rui Biscaia, Ning Ye and James Du. Their work appears in journals such as European Sport Management Quarterly, Sport Management Review, Journal of Sport Management, International Journal of Sports Marketing and Sponsorship and Journal of Travel & Tourism Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.