Yiran Su

1.1k total citations · 1 hit paper
28 papers, 743 citations indexed

About

Yiran Su is a scholar working on Sociology and Political Science, Gender Studies and Marketing. According to data from OpenAlex, Yiran Su has authored 28 papers receiving a total of 743 indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Sociology and Political Science, 16 papers in Gender Studies and 10 papers in Marketing. Recurrent topics in Yiran Su's work include Sports, Gender, and Society (15 papers), Sport and Mega-Event Impacts (14 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Yiran Su is often cited by papers focused on Sports, Gender, and Society (15 papers), Sport and Mega-Event Impacts (14 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Yiran Su collaborates with scholars based in United States, Australia and United Kingdom. Yiran Su's co-authors include Thilo Kunkel, Jason P. Doyle, Bradley J. Baker, Meimei Yan, Xingyang Lv, Yang Yang, Anthony D. Pizzo, Rui Biscaia, Ning Ye and James Du and has published in prestigious journals such as Journal of the Association for Information Systems, Psychology and Marketing and Tunnelling and Underground Space Technology.

In The Last Decade

Yiran Su

25 papers receiving 718 citations

Hit Papers

Exploring how live streaming affects immediate buying beh... 2022 2026 2023 2024 2022 25 50 75 100
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis
    2022 116 citations Xingyang Lv, Yiran Su et al. Journal of Travel & Tourism Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Yiran Su United States 13 579 298 248 113 97 28 743
Benoît Séguin Canada 22 912 1.6× 605 2.0× 317 1.3× 210 1.9× 36 0.4× 58 1.2k
Gary R. Holmes United States 7 500 0.9× 150 0.5× 721 2.9× 70 0.6× 116 1.2× 9 939
Angeline Close Scheinbaum United States 12 465 0.8× 83 0.3× 505 2.0× 31 0.3× 124 1.3× 33 726
Therese A. Louie United States 11 349 0.6× 97 0.3× 457 1.8× 44 0.4× 57 0.6× 20 753
Kasey Windels United States 14 206 0.4× 374 1.3× 336 1.4× 16 0.1× 39 0.4× 30 698
Joanna Phillips Melancon United States 9 414 0.7× 82 0.3× 314 1.3× 37 0.3× 107 1.1× 17 574
Dennis N. Bristow United States 13 194 0.3× 121 0.4× 204 0.8× 42 0.4× 42 0.4× 38 509
James A. Karrh United States 8 466 0.8× 194 0.7× 705 2.8× 37 0.3× 46 0.5× 9 896
Aziz Muqaddam United States 8 795 1.4× 116 0.4× 425 1.7× 12 0.1× 169 1.7× 12 941
John P. Eaton United States 3 483 0.8× 237 0.8× 604 2.4× 51 0.5× 24 0.2× 3 810

Countries citing papers authored by Yiran Su

Since Specialization
Citations

This map shows the geographic impact of Yiran Su's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yiran Su with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yiran Su more than expected).

Fields of papers citing papers by Yiran Su

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yiran Su. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yiran Su. The network helps show where Yiran Su may publish in the future.

Co-authorship network of co-authors of Yiran Su

This figure shows the co-authorship network connecting the top 25 collaborators of Yiran Su. A scholar is included among the top collaborators of Yiran Su based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yiran Su. Yiran Su is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Su, Yiran, Matthew S. Katz, & Jason P. Doyle. (2025). Long-distance brand relationship marketing in sport: determining factors for satellite fans’ share of wallet and time. Sport Management Review. 28(3). 445–475. 1 indexed citations
2.
Mastromartino, Brandon, Katherine Sveinson, & Yiran Su. (2025). A gendered socialization perspective on gender differences in sport fandom. International Journal of Sports Marketing and Sponsorship. 26(5). 1071–1089.
3.
4.
Su, Yiran, et al.. (2024). Paying while playing: examining the influence of interaction with gamified elements in fantasy sports on in-app spending. European Sport Management Quarterly. 25(2). 175–196. 7 indexed citations
5.
Su, Yiran, et al.. (2024). Cross-Cultural Comparison of Satellite Fanship: A Consumer Culture Theory Perspective. Journal of Sport Management. 39(1). 28–40. 5 indexed citations
6.
Du, Hui, et al.. (2024). Sport spectator well-being: a scoping review. Sport Management Review. 28(2). 232–256. 1 indexed citations
7.
Su, Yiran, et al.. (2023). Sports venue digital twin technology from a spectator virtual visiting perspective. Frontiers in Sports and Active Living. 5. 1289140–1289140. 5 indexed citations
8.
9.
10.
Doyle, Jason P., Thilo Kunkel, Yiran Su, Rui Biscaia, & Bradley J. Baker. (2023). Advancing understanding of individual-level brand management in sport. European Sport Management Quarterly. 23(6). 1631–1642. 11 indexed citations
11.
Lv, Xingyang, et al.. (2022). Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis. Journal of Travel & Tourism Marketing. 39(1). 109–135. 116 indexed citations breakdown →
12.
Baker, Bradley J., Anthony D. Pizzo, & Yiran Su. (2022). Non-Fungible Tokens. La Salle University Digital Commons (La Salle University). 3. 1–15. 34 indexed citations
13.
Su, Yiran, James Du, Rui Biscaia, & Yuhei Inoue. (2021). We are in this together: sport brand involvement and fans’ well-being. European Sport Management Quarterly. 22(1). 92–119. 39 indexed citations
14.
Mamo, Yoseph, Yiran Su, & Damon P. S. Andrew. (2021). The transformative impact of big data applications in sport marketing: current and future directions. International Journal of Sports Marketing and Sponsorship. 23(3). 594–611. 17 indexed citations
15.
Doyle, Jason P., Yiran Su, & Thilo Kunkel. (2020). Athlete branding via social media: examining the factors influencing consumer engagement on Instagram. European Sport Management Quarterly. 22(4). 506–526. 102 indexed citations
16.
Su, Yiran & Thilo Kunkel. (2020). The significance of a sponsored event on lesser-known brands in a competitive environment. Journal of Product & Brand Management. 30(4). 579–593. 5 indexed citations
17.
Su, Yiran, Thilo Kunkel, & Ning Ye. (2020). When abs do not sell: The impact of male influencers conspicuously displaying a muscular body on female followers. Psychology and Marketing. 38(2). 286–297. 44 indexed citations
18.
Su, Yiran, Bradley J. Baker, Jason P. Doyle, & Meimei Yan. (2020). Fan Engagement in 15 Seconds: Athletes’ Relationship Marketing During a Pandemic via TikTok. International Journal of Sport Communication. 13(3). 436–446. 129 indexed citations
19.
Su, Yiran, Bradley J. Baker, Jason P. Doyle, & Thilo Kunkel. (2020). The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes. Sport Marketing Quarterly. 29(1). 33–46. 65 indexed citations
20.
Su, Yiran & Thilo Kunkel. (2019). Beyond brand fit. Journal of service management. 30(2). 252–275. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Benoît Séguin Breakdown of academic impact, for papers by Gary R. Holmes Breakdown of academic impact, for papers by Angeline Close Scheinbaum Breakdown of academic impact, for papers by Therese A. Louie Breakdown of academic impact, for papers by Kasey Windels Breakdown of academic impact, for papers by Joanna Phillips Melancon Breakdown of academic impact, for papers by Dennis N. Bristow Breakdown of academic impact, for papers by James A. Karrh Breakdown of academic impact, for papers by Aziz Muqaddam Breakdown of academic impact, for papers by John P. Eaton
Rankless by CCL
2026