Emily Treen

775 total citations · 1 hit paper
19 papers, 476 citations indexed

About

Emily Treen is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Emily Treen has authored 19 papers receiving a total of 476 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Emily Treen's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers). Emily Treen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers). Emily Treen collaborates with scholars based in Canada, Sweden and United States. Emily Treen's co-authors include Jeannette Paschen, Jan Kietzmann, Leyland Pitt, Pierre Berthon, Ian P. McCarthy, Jeremy de Beer, Christine Pitt, Michael R. Johnson, Amir Dabirian and David R. Hannah and has published in prestigious journals such as SHILAP Revista de lepidopterología, Industrial Marketing Management and Business Horizons.

In The Last Decade

Emily Treen

19 papers receiving 449 citations

Hit Papers

Artificial Intelligence in Advertising 2018 2026 2020 2023 2018 50 100 150 200 250
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Artificial Intelligence in Advertising
    2018 253 citations Jan Kietzmann, Jeannette Paschen et al. Journal of Advertising Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Emily Treen Canada 10 225 136 115 64 55 19 476
Fintan Clear United Kingdom 8 160 0.7× 62 0.5× 72 0.6× 51 0.8× 109 2.0× 12 486
Radu Lixăndroiu Romania 9 146 0.6× 73 0.5× 60 0.5× 88 1.4× 34 0.6× 32 407
Colleen Carraher Wolverton United States 9 150 0.7× 67 0.5× 47 0.4× 113 1.8× 49 0.9× 19 430
Shahper Richter New Zealand 8 188 0.8× 122 0.9× 48 0.4× 142 2.2× 46 0.8× 19 486
Anjali Bal United States 12 249 1.1× 122 0.9× 43 0.4× 66 1.0× 21 0.4× 19 446
Caitlin Ferreira South Africa 12 158 0.7× 130 1.0× 58 0.5× 33 0.5× 43 0.8× 35 559
Quốc Trung Phạm Vietnam 9 126 0.6× 140 1.0× 51 0.4× 133 2.1× 43 0.8× 43 412
Christina Schamp Germany 8 280 1.2× 209 1.5× 284 2.5× 45 0.7× 34 0.6× 10 659
Verena Dorner Germany 12 188 0.8× 139 1.0× 115 1.0× 127 2.0× 137 2.5× 30 604
Ron Berman United States 13 194 0.9× 214 1.6× 53 0.5× 34 0.5× 36 0.7× 32 520

Countries citing papers authored by Emily Treen

Since Specialization
Citations

This map shows the geographic impact of Emily Treen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Emily Treen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Emily Treen more than expected).

Fields of papers citing papers by Emily Treen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Emily Treen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Emily Treen. The network helps show where Emily Treen may publish in the future.

Co-authorship network of co-authors of Emily Treen

This figure shows the co-authorship network connecting the top 25 collaborators of Emily Treen. A scholar is included among the top collaborators of Emily Treen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Emily Treen. Emily Treen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

19 of 19 papers shown
1.
Cooper, Holly B., Michael T. Ewing, Colin Campbell, & Emily Treen. (2023). Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning. Business Horizons. 66(3). 405–414. 5 indexed citations
2.
Treen, Emily, et al.. (2022). Empathy and EGO-drive in the B2B salesforce: Impacts on job satisfaction. Industrial Marketing Management. 106. 270–278. 8 indexed citations
3.
Park, Andrew, Emily Treen, Leyland Pitt, & Anthony Chan. (2021). Brand stories in marketing: a bibliographic perspective. Journal of Strategic Marketing. 31(3). 635–654. 8 indexed citations
4.
Campbell, Colin, Sean Sands, Emily Treen, & Brent McFerran. (2021). Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising. Journal of Interactive Marketing. 56(1). 96–105. 9 indexed citations
5.
Treen, Emily, et al.. (2020). The Journal of Wine Research: a 30-year bibliographic analysis. Journal of Wine Research. 31(3). 176–193. 6 indexed citations
6.
Pitt, Leyland & Emily Treen. (2019). Special issue of the journal of strategic marketing ‘the state of theory in strategic marketing research – reviews and prospects’. Journal of Strategic Marketing. 27(2). 97–99. 2 indexed citations
7.
Berthon, Pierre, Emily Treen, & Leyland Pitt. (2018). How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It. SHILAP Revista de lepidopterología. 10(1). 18–23. 30 indexed citations
8.
Kietzmann, Jan, Jeannette Paschen, & Emily Treen. (2018). Artificial Intelligence in Advertising. Journal of Advertising Research. 58(3). 263–267. 253 indexed citations breakdown →
9.
Treen, Emily, et al.. (2018). Exploring emotions on wine websites: finding joy. Journal of Wine Research. 29(1). 64–70. 12 indexed citations
10.
Beer, Jeremy de, et al.. (2017). Click Here to Agree: Managing Intellectual Property When Crowdsourcing Solutions. SSRN Electronic Journal. 4 indexed citations
11.
Treen, Emily, et al.. (2017). App service: How do consumers perceive the quality of financial service apps on smart devices?. Journal of Financial Services Marketing. 22(3). 119–125. 6 indexed citations
12.
Brown, Terrence, et al.. (2017). Twenty-five years and counting: an analysis of the Journal of Strategic Marketing. Journal of Strategic Marketing. 26(2). 125–139. 10 indexed citations
13.
Beer, Jeremy de, et al.. (2016). Click here to agree: Managing intellectual property when crowdsourcing solutions. Business Horizons. 60(2). 207–217. 40 indexed citations
14.
Hannah, David R., Emily Treen, Leyland Pitt, & Pierre Berthon. (2016). But you promised! Managing consumers’ psychological contracts. Business Horizons. 59(4). 363–368. 18 indexed citations
15.
Pitt, Christine & Emily Treen. (2016). Understanding communication in disaster response: A marketing strategy formulation and implementation perspective. Journal of Public Affairs. 17(3). 5 indexed citations
16.
Treen, Emily, et al.. (2016). How customer and product orientations shape political brands. Journal of Product & Brand Management. 25(4). 365–372. 13 indexed citations
17.
Mills, Adam J. & Emily Treen. (2016). Operation Valuation. Journal of Marketing Education. 38(2). 73–82. 7 indexed citations
18.
Dabirian, Amir, et al.. (2016). A 23-Year Bibliometric Study of theJournal of Food Products Marketing. Journal of Food Products Marketing. 22(5). 610–622. 20 indexed citations
19.
Treen, Emily, Christina Atanasova, Leyland Pitt, & Michael R. Johnson. (2016). Evidence From a Large Sample on the Effects of Group Size and Decision-Making Time on Performance in a Marketing Simulation Game. Journal of Marketing Education. 38(2). 130–137. 20 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Fintan Clear Breakdown of academic impact, for papers by Radu Lixăndroiu Breakdown of academic impact, for papers by Colleen Carraher Wolverton Breakdown of academic impact, for papers by Shahper Richter Breakdown of academic impact, for papers by Anjali Bal Breakdown of academic impact, for papers by Caitlin Ferreira Breakdown of academic impact, for papers by Quốc Trung Phạm Breakdown of academic impact, for papers by Christina Schamp Breakdown of academic impact, for papers by Verena Dorner Breakdown of academic impact, for papers by Ron Berman
Rankless by CCL
2026