Patrick Barwise

2.9k total citations
43 papers, 1.9k citations indexed

About

Patrick Barwise is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Patrick Barwise has authored 43 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Strategy and Management. Recurrent topics in Patrick Barwise's work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Market Behavior and Pricing (5 papers). Patrick Barwise is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Market Behavior and Pricing (5 papers). Patrick Barwise collaborates with scholars based in United Kingdom, United States and Australia. Patrick Barwise's co-authors include Colin Strong, John U. Farley, A. S. C. Ehrenberg, Robin Wensley, Vassilis Papadakis, Tim Ambler, Thomas S. Robertson, Shintaro Okazaki, Julian Birkinshaw and Anita Elberse and has published in prestigious journals such as Marketing Science, European Journal of Marketing and British Journal of Management.

In The Last Decade

Patrick Barwise

42 papers receiving 1.6k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Patrick Barwise United Kingdom 21 844 791 471 459 458 43 1.9k
Mário Augusto Portugal 22 687 0.8× 767 1.0× 598 1.3× 414 0.9× 244 0.5× 75 1.9k
Wenyu Dou Hong Kong 24 864 1.0× 1.2k 1.5× 470 1.0× 538 1.2× 623 1.4× 39 2.2k
Geng Cui Hong Kong 26 1.3k 1.5× 1.3k 1.7× 596 1.3× 495 1.1× 349 0.8× 66 2.8k
Kineta Hung Hong Kong 18 856 1.0× 992 1.3× 516 1.1× 598 1.3× 283 0.6× 34 2.1k
Cälin Gurǎu France 25 619 0.7× 598 0.8× 440 0.9× 560 1.2× 231 0.5× 100 2.1k
Peter J. Sher Taiwan 12 512 0.6× 662 0.8× 420 0.9× 561 1.2× 648 1.4× 26 2.0k
Narongsak Thongpapanl Canada 23 470 0.6× 669 0.8× 704 1.5× 756 1.6× 486 1.1× 47 2.2k
Forrest V. Morgeson United States 19 1.0k 1.2× 639 0.8× 1.1k 2.3× 455 1.0× 404 0.9× 37 2.4k
Eugene Sivadas United States 17 1.0k 1.2× 873 1.1× 1.2k 2.4× 798 1.7× 522 1.1× 31 2.7k
Rajendra Sisodia United States 18 1.1k 1.2× 484 0.6× 784 1.7× 735 1.6× 260 0.6× 38 2.1k

Countries citing papers authored by Patrick Barwise

Since Specialization
Citations

This map shows the geographic impact of Patrick Barwise's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Patrick Barwise with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Patrick Barwise more than expected).

Fields of papers citing papers by Patrick Barwise

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Patrick Barwise. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Patrick Barwise. The network helps show where Patrick Barwise may publish in the future.

Co-authorship network of co-authors of Patrick Barwise

This figure shows the co-authorship network connecting the top 25 collaborators of Patrick Barwise. A scholar is included among the top collaborators of Patrick Barwise based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Patrick Barwise. Patrick Barwise is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Barwise, Patrick. (2024). BBC Funding: Much Ado about the Cost of a Coffee a Week. The Political Quarterly. 95(1). 70–77. 1 indexed citations
2.
Barwise, Patrick, et al.. (2019). Why Do People Watch So Much Television and Video?. Journal of Advertising Research. 60(2). 121–134. 4 indexed citations
3.
Barwise, Patrick, et al.. (2011). Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation. 4 indexed citations
4.
Papadakis, Vassilis, Ioannis C. Thanos, & Patrick Barwise. (2010). Research on strategic decisions : taking stock and looking ahead. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 34 indexed citations
5.
Barwise, Patrick, et al.. (2006). In the box innovation. Business Strategy Review. 17(2). 68–73. 3 indexed citations
6.
Barwise, Patrick, et al.. (2004). Don't Be Unique, Be Better. MIT Sloan management review. 45(4). 23–26. 9 indexed citations
7.
Barwise, Patrick & Colin Strong. (2002). Permission-based mobile advertising. Journal of Interactive Marketing. 16(1). 14–24. 405 indexed citations
8.
Barwise, Patrick. (2001). TV, PC, or Mobile? Future Media for Consumer e‐Commerce. Business Strategy Review. 12(1). 35–42. 29 indexed citations
9.
Barwise, Patrick, Anita Elberse, & Kathy Hammond. (2000). MARKETING AND THE INTERNET: A RESEARCH REVIEW 1. 42 indexed citations
10.
Barwise, Patrick & Vassilis Papadakis. (1998). Strategic Decisions. DIAL (Catholic University of Leuven). 23 indexed citations
11.
Barwise, Patrick. (1997). Brands in a digital world. Journal of Brand Management. 4(4). 220–223. 13 indexed citations
12.
Gould, Jane, Thomas F. Golob, & Patrick Barwise. (1997). WHY DO PEOPLE DRIVE TO SHOP. 1 indexed citations
13.
Barwise, Patrick. (1995). Marketing Today and Tomorrow. Business Strategy Review. 6(1). 45–59. 10 indexed citations
14.
Westbrook, Roy & Patrick Barwise. (1994). Continuous Improvement in Leading FMCG Companies. OpenGrey (Institut de l'Information Scientifique et Technique). 1 indexed citations
15.
Barwise, Patrick. (1993). Introduction to the special issue on brand equity. International Journal of Research in Marketing. 10(1). 3–8. 30 indexed citations
16.
Barwise, Patrick. (1993). Brand equity: Snark or boojum?. International Journal of Research in Marketing. 10(1). 93–104. 156 indexed citations
17.
Barwise, Patrick & Thomas S. Robertson. (1992). Brand portfolios. European Management Journal. 10(3). 277–285. 39 indexed citations
18.
Barwise, Patrick, et al.. (1990). Brands as “separable assets”. Business Strategy Review. 1(2). 43–59. 38 indexed citations
19.
Barwise, Patrick. (1989). Accounting for brands. OpenGrey (Institut de l'Information Scientifique et Technique). 55 indexed citations
20.
Barwise, Patrick, et al.. (1989). Must Finance and Strategy Clash?. Investigación Administrativa. 15-2(5). 1–7. 131 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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