Patrick Barwise
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
- Marketing 14
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Market Behavior and Pricing 5
- Sharing Economy and Platforms 4
- Marketing and Advertising Strategies 3
- Consumer Retail Behavior Studies 3
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- Digital Marketing and Social Media 8
- Co-authors
- Colin Strong (1 shared paper)John U. Farley (3 shared papers)A. S. C. Ehrenberg (1 shared paper)Robin Wensley (1 shared paper)Vassilis Papadakis (2 shared papers)Tim Ambler (1 shared paper)Thomas S. Robertson (1 shared paper)Shintaro Okazaki (1 shared paper)
- Journals
- Journal of Advertising Research (4 papers)International Journal of Research in Marketing (2 papers)Journal of Brand Management (2 papers)European Management Journal (2 papers)Journal of Interactive Marketing (2 papers)
- Partner nations
- United KingdomUnited StatesAustralia
In The Last Decade
Patrick Barwise
43 papers receiving 1.7k citations
Peers
Comparison fields: 5 of 90
- Marketing 893
- Information Systems and Management 477
- Organizational Behavior and Human Resource Management 484
- Tourism, Leisure and Hospitality Management 49
- Strategy and Management 464
Countries citing papers authored by Patrick Barwise
This map shows the geographic impact of Patrick Barwise's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Patrick Barwise with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Patrick Barwise more than expected).
Fields of papers citing papers by Patrick Barwise
This network shows the impact of papers produced by Patrick Barwise. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Patrick Barwise. The network helps show where Patrick Barwise may publish in the future.
Co-authors
The 25 scholars most cited alongside Patrick Barwise, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 44 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2002 | 405 | |
| 2 | 2002 | 203 | |
| 3 | 1993 | 157 | |
| 4 | 1989 | 131 | |
| 5 | 1988 | 131 | |
| 6 | 2005 | 100 | |
| 7 | 1995 | 88 | |
| 8 | 2004 | 74 | |
| 9 | 2015 | 61 | |
| 10 | Lo que usted debe hacer bien cuando construya una marca | 2010 | 60 |
| 11 | Accounting for brands | 1989 | 55 |
| 12 | 2016 | 47 | |
| 13 | 1998 | 44 | |
| 14 | MARKETING AND THE INTERNET: A RESEARCH REVIEW 1 | 2000 | 42 |
| 15 | 1992 | 40 | |
| 16 | 1990 | 38 | |
| 17 | 2011 | 38 | |
| 18 | Research on strategic decisions : taking stock and looking ahead | 2010 | 34 |
| 19 | 1993 | 30 | |
| 20 | 2001 | 29 |
About Patrick Barwise
Patrick Barwise is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 44 papers that have together received 2.0k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (5 papers), Sharing Economy and Platforms (4 papers), Technology Adoption and User Behaviour (4 papers), Digital Platforms and Economics (3 papers), Marketing and Advertising Strategies (3 papers) and Consumer Retail Behavior Studies (3 papers). The work is most often cited by research in Marketing (893 citations), Information Systems and Management (477 citations), Organizational Behavior and Human Resource Management (484 citations), Tourism, Leisure and Hospitality Management (49 citations) and Strategy and Management (464 citations). Patrick Barwise has collaborated with scholars based in United Kingdom, United States and Australia. Frequent co-authors include Colin Strong, John U. Farley, A. S. C. Ehrenberg, Robin Wensley, Vassilis Papadakis, Tim Ambler, Thomas S. Robertson, Shintaro Okazaki, Julian Birkinshaw and Kathy Hammond. Their work appears in journals such as Journal of Advertising Research, International Journal of Research in Marketing, Journal of Brand Management, European Management Journal and Journal of Interactive Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.