Geng Cui

4.0k total citations · 2 hit papers
66 papers, 2.8k citations indexed

About

Geng Cui is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Geng Cui has authored 66 papers receiving a total of 2.8k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 26 papers in Sociology and Political Science and 14 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Geng Cui's work include Digital Marketing and Social Media (23 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Consumer Market Behavior and Pricing (11 papers). Geng Cui is often cited by papers focused on Digital Marketing and Social Media (23 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Consumer Market Behavior and Pricing (11 papers). Geng Cui collaborates with scholars based in Hong Kong, United States and China. Geng Cui's co-authors include Hon‐Kwong Lui, Ling Peng, Xiaoning Guo, Chunyu Li, Man Leung Wong, Haiyang Li, Michael A. Hitt, Yan Zhang, Annamma Joy and Xiaoyan Yang and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science.

In The Last Decade

Geng Cui

63 papers receiving 2.5k citations

Hit Papers

The Effect of Online Consumer Reviews on New Product Sales 2012 2026 2016 2021 2012 2014 100 200 300 400
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. The Effect of Online Consumer Reviews on New Product Sales
    2012 454 citations Geng Cui, Xiaoning Guo et al. profile →
  2. M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions
    2014 126 citations Annamma Joy, Geng Cui et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Geng Cui Hong Kong 26 1.3k 1.3k 596 495 349 66 2.8k
Victoria L. Crittenden United States 25 1.3k 1.0× 857 0.7× 635 1.1× 648 1.3× 584 1.7× 104 3.2k
Ali Kara United States 28 911 0.7× 1.3k 1.0× 1.2k 2.0× 808 1.6× 402 1.2× 97 3.4k
Gerrit van Bruggen Netherlands 23 1.1k 0.8× 1.4k 1.1× 770 1.3× 828 1.7× 525 1.5× 48 2.9k
Scott Weaven Australia 34 1.4k 1.1× 1.1k 0.9× 920 1.5× 990 2.0× 717 2.1× 109 3.5k
Kelly Hewett United States 20 797 0.6× 1.0k 0.8× 813 1.4× 858 1.7× 351 1.0× 36 2.6k
Ja‐Shen Chen Taiwan 27 900 0.7× 1.1k 0.9× 701 1.2× 852 1.7× 688 2.0× 62 2.9k
Ashlee Humphreys United States 20 1.3k 1.0× 1.3k 1.1× 570 1.0× 555 1.1× 149 0.4× 39 2.8k
John B. Ford United States 30 1.2k 0.9× 1.2k 1.0× 862 1.4× 450 0.9× 273 0.8× 121 3.0k
K. Sivakumar United States 21 1.0k 0.8× 1.4k 1.1× 886 1.5× 689 1.4× 561 1.6× 58 2.8k
Liem Viet Ngo Australia 30 825 0.6× 1.2k 1.0× 1.0k 1.7× 1.3k 2.6× 348 1.0× 89 3.2k

Countries citing papers authored by Geng Cui

Since Specialization
Citations

This map shows the geographic impact of Geng Cui's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Geng Cui with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Geng Cui more than expected).

Fields of papers citing papers by Geng Cui

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Geng Cui. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Geng Cui. The network helps show where Geng Cui may publish in the future.

Co-authorship network of co-authors of Geng Cui

This figure shows the co-authorship network connecting the top 25 collaborators of Geng Cui. A scholar is included among the top collaborators of Geng Cui based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Geng Cui. Geng Cui is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Tong, Shouzheng, et al.. (2025). The significance of food-water-land-ecosystem nexus to management decisions of national nature reserves. Land Use Policy. 162. 107905–107905.
2.
Cui, Geng, et al.. (2024). Clicks for money: Predicting video views through a sentiment analysis of titles and thumbnails. Journal of Business Research. 183. 114849–114849. 2 indexed citations
3.
Li, Chunyu, et al.. (2024). All words have consequences: Concrete versus abstract language in management response to hotel guest reviews. Tourism Management. 106. 105032–105032. 7 indexed citations
4.
Peng, Ling, et al.. (2020). The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms. Journal of Marketing. 84(4). 67–85. 109 indexed citations
5.
Li, Chunyu, Ling Peng, & Geng Cui. (2017). Picking Winners: New Product Concept Testing with Item Response Theory. International Journal of Market Research. 59(3). 335–353. 3 indexed citations
6.
Cui, Geng, et al.. (2016). Asian Businesses in a Turbulent Environment. Palgrave Macmillan UK eBooks. 2 indexed citations
7.
Yuan, Denghua, et al.. (2016). Sorry seems to be the hardest word: consumer reactions to self-attributions by firms apologizing for a brand crisis. Journal of Consumer Marketing. 33(4). 281–291. 32 indexed citations
8.
Cui, Geng, et al.. (2012). Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians: Evidence from the PRC. Asia Pacific Business Review. 19(1). 16–31. 24 indexed citations
9.
Cui, Geng, Man Leung Wong, & Xiang Wan. (2010). Constrained Optimization with Genetic Algorithm: Improving Profitability of Targeted Marketing. Digital Commons - Lingnan (Lingnan University). 46. 26–30. 2 indexed citations
10.
Cui, Geng & Xiaoyan Yang. (2009). Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory. Journal of Global Marketing. 22(3). 229–245. 34 indexed citations
11.
Cui, Geng, et al.. (2009). Consumers' adoption of new technology products: the role of coping strategies. Journal of Consumer Marketing. 26(2). 110–120. 41 indexed citations
12.
Cui, Geng & Xiaoning Guo. (2009). THE IMPACT OF ONLINE WORD-OF-MOUSE - Sales of New Products at Amazon.Com. 143–150. 1 indexed citations
13.
Cui, Geng, T. S. Chan, & Annamma Joy. (2008). Consumers' Attitudes toward Marketing: A Cross-cultural Study of China and Canada. Journal of International Consumer Marketing. 20(3-4). 81–93. 20 indexed citations
14.
Wang, Cheng Lu & Geng Cui. (2008). Understanding the rising Chinese consumer: an introduction. Journal of Consumer Behaviour. 7(6). 421–423. 3 indexed citations
15.
Cui, Geng, et al.. (2004). Consumer attitudes toward marketing in a transitional economy: a replication and extension. Journal of Consumer Marketing. 21(1). 10–26. 47 indexed citations
16.
Cui, Geng, et al.. (2002). Consumer Beliefs and Attitudes Toward Marketing: an Emerging Market Perspective. Digital Commons - Lingnan (Lingnan University). 3 indexed citations
17.
Cui, Geng, et al.. (2000). Regional market segments of China: opportunities and barriers in a big emerging market. Journal of Consumer Marketing. 17(1). 55–72. 168 indexed citations
18.
Cui, Geng. (1999). Segmenting China's Consumer Market. Journal of International Consumer Marketing. 11(1). 55–76. 17 indexed citations
19.
Cui, Geng. (1998). The Emergence of the Chinese Economic Area (CEA): A Regoicentric Approach to the Markets. Multinational Business Review. 6(1). 63. 3 indexed citations
20.
Cui, Geng. (1998). The evolutionary process of global market expansion: experiences of MNCs in China. Journal of World Business. 33(1). 87–110. 30 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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