Geng Cui
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 31
- Consumer Behavior in Brand Consumption and Identification 20
- Consumer Market Behavior and Pricing 11
- Customer churn and segmentation 6
-
- Digital Marketing and Social Media 23
- Co-authors
- Hon‐Kwong Lui (5 shared papers)Ling Peng (16 shared papers)Xiaoning Guo (3 shared papers)Chunyu Li (9 shared papers)Man Leung Wong (7 shared papers)Haiyang Li (2 shared papers)Michael A. Hitt (1 shared paper)Yan Zhang (1 shared paper)
- Journals
- Journal of Consumer Marketing (7 papers)Journal of Business Research (4 papers)International Journal of Market Research (3 papers)Journal of Global Marketing (2 papers)Tourism Management (2 papers)
- Partner nations
- Hong KongUnited StatesChina
In The Last Decade
Geng Cui
62 papers receiving 2.6k citations
Geng Cui's Hit Papers
Peers
Comparison fields: 5 of 101
- Marketing 1.3k
- Organizational Behavior and Human Resource Management 590
- Information Systems and Management 354
- Communication 266
- Strategy and Management 492
Countries citing papers authored by Geng Cui
This map shows the geographic impact of Geng Cui's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Geng Cui with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Geng Cui more than expected).
Fields of papers citing papers by Geng Cui
This network shows the impact of papers produced by Geng Cui. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Geng Cui. The network helps show where Geng Cui may publish in the future.
Co-authors
The 25 scholars most cited alongside Geng Cui, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 65 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Effect of Online Consumer Reviews on New Product Sales Hit paper breakdown → | 2012 | 457 |
| 2 | 2007 | 177 | |
| 3 | 2000 | 168 | |
| 4 | 2006 | 147 | |
| 5 | 2017 | 143 | |
| 6 | 2001 | 135 | |
| 7 | M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions Hit paper breakdown → | 2014 | 128 |
| 8 | 2018 | 117 | |
| 9 | 2020 | 113 | |
| 10 | 1992 | 103 | |
| 11 | 1991 | 92 | |
| 12 | 2018 | 80 | |
| 13 | 2017 | 59 | |
| 14 | 2005 | 57 | |
| 15 | 1997 | 53 | |
| 16 | 2004 | 48 | |
| 17 | 2009 | 45 | |
| 18 | 2001 | 41 | |
| 19 | 2002 | 40 | |
| 20 | 2009 | 34 |
About Geng Cui
Geng Cui is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Social Psychology, having authored 65 papers that have together received 2.8k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (23 papers), Consumer Behavior in Brand Consumption and Identification (20 papers), Consumer Market Behavior and Pricing (11 papers), Customer Service Quality and Loyalty (10 papers), International Business and FDI (10 papers), Cultural Differences and Values (6 papers), Customer churn and segmentation (6 papers) and Innovation and Knowledge Management (5 papers). The work is most often cited by research in Marketing (1.3k citations), Organizational Behavior and Human Resource Management (590 citations), Information Systems and Management (354 citations), Communication (266 citations) and Strategy and Management (492 citations). Geng Cui has collaborated with scholars based in Hong Kong, United States and China. Frequent co-authors include Hon‐Kwong Lui, Ling Peng, Xiaoning Guo, Chunyu Li, Man Leung Wong, Haiyang Li, Michael A. Hitt, Yan Zhang, Annamma Joy and Xiaoyan Yang. Their work appears in journals such as Journal of Consumer Marketing, Journal of Business Research, International Journal of Market Research, Journal of Global Marketing and Tourism Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.