D. Varan

1.5k total citations
62 papers, 1.0k citations indexed

About

D. Varan is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, D. Varan has authored 62 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 43 papers in Sociology and Political Science, 38 papers in Marketing and 16 papers in Literature and Literary Theory. Recurrent topics in D. Varan's work include Digital Marketing and Social Media (37 papers), Consumer Behavior in Brand Consumption and Identification (35 papers) and Media Influence and Health (16 papers). D. Varan is often cited by papers focused on Digital Marketing and Social Media (37 papers), Consumer Behavior in Brand Consumption and Identification (35 papers) and Media Influence and Health (16 papers). D. Varan collaborates with scholars based in Australia, United States and United Kingdom. D. Varan's co-authors include Steven Bellman, Jennifer A. Robinson, Shiree Treleaven-Hassard, Robert F. Potter, Rachel Kennedy, Magda Nenycz‐Thiel, Annie Lang, René Weber, Patrick Barwise and Anna Kemp and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and European Journal of Marketing.

In The Last Decade

D. Varan

57 papers receiving 956 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
D. Varan Australia 19 660 532 281 158 128 62 1.0k
Chan Yun Yoo United States 16 639 1.0× 514 1.0× 228 0.8× 113 0.7× 91 0.7× 29 1.0k
Ashesh Mukherjee Canada 11 474 0.7× 587 1.1× 169 0.6× 146 0.9× 120 0.9× 24 1.0k
Prashant Malaviya United States 15 517 0.8× 585 1.1× 97 0.3× 119 0.8× 122 1.0× 20 930
Grant Packard Canada 16 705 1.1× 509 1.0× 126 0.4× 95 0.6× 158 1.2× 32 1.1k
Laurence Ashworth Canada 13 440 0.7× 414 0.8× 144 0.5× 53 0.3× 201 1.6× 28 891
Loes Janssen Netherlands 11 1.1k 1.7× 676 1.3× 234 0.8× 253 1.6× 74 0.6× 14 1.5k
DeAnna S. Kempf United States 11 577 0.9× 695 1.3× 256 0.9× 61 0.4× 273 2.1× 12 1.1k
Paul Surgi Speck United States 8 546 0.8× 536 1.0× 230 0.8× 122 0.8× 108 0.8× 11 890
Yih Hwai Lee Singapore 13 484 0.7× 753 1.4× 81 0.3× 122 0.8× 264 2.1× 23 1.1k
Jeeyun Oh United States 17 657 1.0× 222 0.4× 258 0.9× 224 1.4× 45 0.4× 49 1.2k

Countries citing papers authored by D. Varan

Since Specialization
Citations

This map shows the geographic impact of D. Varan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by D. Varan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites D. Varan more than expected).

Fields of papers citing papers by D. Varan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by D. Varan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by D. Varan. The network helps show where D. Varan may publish in the future.

Co-authorship network of co-authors of D. Varan

This figure shows the co-authorship network connecting the top 25 collaborators of D. Varan. A scholar is included among the top collaborators of D. Varan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with D. Varan. D. Varan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Varan, D., Magda Nenycz‐Thiel, Rachel Kennedy, & Steven Bellman. (2019). The Effects of Commercial Length On Advertising Impact. Journal of Advertising Research. 60(1). 54–70. 19 indexed citations
2.
Bellman, Steven, et al.. (2019). How TV sponsorship can help television spot advertising. European Journal of Marketing. 53(1). 121–136. 5 indexed citations
3.
Bellman, Steven, et al.. (2018). Brand safety: the effects of controversial video content on pre-roll advertising. Heliyon. 4(12). e01041–e01041. 12 indexed citations
4.
Bellman, Steven, et al.. (2016). What Makes a Television Commercial Sell?Using Biometrics to Identify Successful Ads. Journal of Advertising Research. 57(1). 53–66. 30 indexed citations
5.
Bellman, Steven, et al.. (2016). The utility of arc length for continuous response measurement of audience responses to humour. Queensland's institutional digital repository (The University of Queensland). 5(1). 46–64. 1 indexed citations
6.
Bellman, Steven, et al.. (2015). Contextual Priming Effects of Television Programs on Commercials: The Moderating Effects of Age. Journal of Promotion Management. 21(5). 566–583. 3 indexed citations
7.
Bellman, Steven, et al.. (2013). Cultural differences affect interactive television advertising. Journal of Marketing Communications. 22(1). 3–17. 7 indexed citations
8.
Neale, Larry, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, & D. Varan. (2013). Unlocking the “Reminder” Potential When Viewers Pause Programs. Journal of Advertising Research. 53(4). 444–454. 4 indexed citations
9.
Varan, D., Jamie Murphy, Charles F. Hofacker, et al.. (2013). What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?. Journal of Advertising Research. 53(2). 212–220. 16 indexed citations
10.
Bellman, Steven, Shiree Treleaven-Hassard, Jennifer A. Robinson, D. Varan, & Robert F. Potter. (2013). Brand Communication with Branded Smartphone Apps: First Insights on Possibilities and Limits. 5(2). 24–27. 8 indexed citations
11.
Bellman, Steven, et al.. (2012). Getting the balance right: Commercial loading in online video programs. Journal of Advertising. 41(2). 5–24. 5 indexed citations
12.
Bellman, Steven & D. Varan. (2012). Modeling Self-Selection Bias in Interactive-Communications Research. Communication Methods and Measures. 6(3). 163–189. 4 indexed citations
13.
Bellman, Steven, et al.. (2011). How coviewing reduces the effectiveness of TV advertising. Journal of Marketing Communications. 18(5). 363–378. 18 indexed citations
14.
Bellman, Steven, Robert F. Potter, Shiree Treleaven-Hassard, Jennifer A. Robinson, & D. Varan. (2011). The Effectiveness of Branded Mobile Phone Apps. Journal of Interactive Marketing. 25(4). 191–200. 321 indexed citations
15.
Dix, Steve, et al.. (2010). Using interactive program-loyalty banners to reduce TV ad avoidance. Journal of Advertising. 50(2). 154–161. 1 indexed citations
16.
Varan, D., et al.. (2007). Exploring the effects of interactivity in television drama. 57–65. 7 indexed citations
17.
Varan, D., et al.. (2005). Branded entertainment and the rise of explicit program integration. Murdoch Research Repository (Murdoch University). 2 indexed citations
18.
Bellman, Steven, et al.. (2005). Country differences in technology experience: The effect of teletext on iTV adoption in the United Kingdom. Murdoch Research Repository (Murdoch University). 1 indexed citations
19.
Varan, D.. (2001). Strategic implications for digital television advertising. Murdoch Research Repository (Murdoch University). 1 indexed citations
20.
Varan, D.. (1994). Television, culture and state: New forums for negotiating identity in the pacific. Continuum. 8(2). 293–306. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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