Journal of Brand Management

1.3k papers and 42.8k indexed citations i.

About

The 1.3k papers published in Journal of Brand Management in the last decades have received a total of 42.8k indexed citations. Papers published in Journal of Brand Management usually cover Marketing (836 papers), Sociology and Political Science (479 papers) and Strategy and Management (349 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (737 papers), Digital Marketing and Social Media (411 papers) and Customer Service Quality and Loyalty (231 papers). The most active scholars publishing in Journal of Brand Management are Jean‐Noël Kapferer, Keith Dinnie, Kevin Lane Keller, Chris Macrae, Lester W. Johnson, Drew Gertner, Philip Kotler, Tim Ambler, John M.T. Balmer and Franck Vigneron.

In The Last Decade

Fields of papers published in Journal of Brand Management

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Brand Management. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Brand Management.

Countries where authors publish in Journal of Brand Management

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Brand Management. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Brand Management with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Brand Management more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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