Colin Strong
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
Papers in
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- Big Data and Business Intelligence 2
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- Privacy, Security, and Data Protection 1
- Qualitative Comparative Analysis Research 1
- Data Analysis and Archiving 1
- Co-authors
- Patrick Barwise (1 shared paper)Sara E. Walker (1 shared paper)Paul Reig (1 shared paper)Alexis Morgan (1 shared paper)Kari Vigerstøl (1 shared paper)
- Journals
- International Journal of Market Research (1 paper)Journal of Interactive Marketing (1 paper)Journal of Risk Research (1 paper)Qualitative Market Research An International Journal (1 paper)Research World (1 paper)
- Partner nations
- United KingdomUnited States
In The Last Decade
Colin Strong
8 papers receiving 348 citations
Peers
Comparison fields: 5 of 55
- Information Systems and Management 273
- Marketing 189
- Organizational Behavior and Human Resource Management 82
- Sociology and Political Science 329
- Human-Computer Interaction 37
Countries citing papers authored by Colin Strong
This map shows the geographic impact of Colin Strong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Colin Strong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Colin Strong more than expected).
Fields of papers citing papers by Colin Strong
This network shows the impact of papers produced by Colin Strong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Colin Strong. The network helps show where Colin Strong may publish in the future.
Co-authors
The 5 scholars most cited alongside Colin Strong, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2002 | 405 | |
| 2 | Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight | 2015 | 13 |
| 3 | 2014 | 11 | |
| 4 | 2013 | 2 | |
| 5 | Setting Enterprise Water Targets: A Guide for Companies | 2021 | 2 |
| 6 | 2014 | 1 | |
| 7 | 2025 | 1 | |
| 8 | 2016 | 1 |
About Colin Strong
Colin Strong is a scholar working on Management Information Systems, Sociology and Political Science, Marketing, Information Systems and Management and Infectious Diseases, having authored 8 papers that have together received 436 indexed citations. Recurring topics across this work include Big Data and Business Intelligence (2 papers), Privacy, Security, and Data Protection (1 paper), Big Data Technologies and Applications (1 paper), Sharing Economy and Platforms (1 paper), Qualitative Comparative Analysis Research (1 paper), Data Analysis and Archiving (1 paper) and Copyright and Intellectual Property (1 paper). The work is most often cited by research in Information Systems and Management (273 citations), Marketing (189 citations), Organizational Behavior and Human Resource Management (82 citations), Sociology and Political Science (329 citations) and Human-Computer Interaction (37 citations). Colin Strong has collaborated with scholars based in United Kingdom and United States. Frequent co-authors include Patrick Barwise, Sara E. Walker, Paul Reig, Alexis Morgan and Kari Vigerstøl. Their work appears in journals such as International Journal of Market Research, Journal of Interactive Marketing, Journal of Risk Research, Qualitative Market Research An International Journal and Research World.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.