Kathy Hammond

3.5k total citations · 1 hit paper
27 papers, 2.5k citations indexed

About

Kathy Hammond is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Kathy Hammond has authored 27 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kathy Hammond's work include Consumer Market Behavior and Pricing (12 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (8 papers). Kathy Hammond is often cited by papers focused on Consumer Market Behavior and Pricing (12 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (8 papers). Kathy Hammond collaborates with scholars based in United Kingdom, Australia and New Zealand. Kathy Hammond's co-authors include Robert East, Mark Uncles, Wendy Lomax, Grahame R. Dowling, A. S. C. Ehrenberg, Malcolm Wright, Christos Emmanouilides, Philip Gendall, Patricia Harris and Philip Stern and has published in prestigious journals such as European Journal of Operational Research, Marketing Science and Journal of Wildlife Management.

In The Last Decade

Kathy Hammond

26 papers receiving 2.1k citations

Hit Papers

Customer loyalty and customer loyalty programs 2003 2026 2010 2018 2003 100 200 300 400 500
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Customer loyalty and customer loyalty programs
    2003 557 citations Mark Uncles, Grahame R. Dowling et al. Journal of Consumer Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Kathy Hammond United Kingdom 19 1.8k 1.1k 1.1k 424 193 27 2.5k
Henry Assael United States 20 1.2k 0.7× 602 0.5× 990 0.9× 285 0.7× 179 0.9× 47 2.2k
Howard Marmorstein United States 16 1.5k 0.8× 583 0.5× 788 0.7× 406 1.0× 221 1.1× 34 2.2k
Byron Sharp Australia 28 2.0k 1.1× 941 0.8× 1.1k 1.0× 258 0.6× 342 1.8× 81 2.8k
María Jesús Yagüe Guillén Spain 22 1.4k 0.7× 861 0.8× 954 0.9× 277 0.7× 260 1.3× 97 2.1k
Keith B. Murray United States 11 1.6k 0.9× 1.2k 1.0× 1.2k 1.1× 505 1.2× 611 3.2× 22 2.6k
Angela Hausman United States 16 1.2k 0.6× 755 0.7× 892 0.8× 639 1.5× 331 1.7× 36 2.4k
Donald F. Cox United States 7 1.2k 0.7× 635 0.6× 959 0.9× 655 1.5× 159 0.8× 10 2.1k
Sally McKechnie United Kingdom 19 1.6k 0.9× 829 0.7× 1.1k 1.0× 518 1.2× 266 1.4× 40 2.3k
Wendy Lomax United Kingdom 18 1.0k 0.6× 654 0.6× 786 0.7× 211 0.5× 164 0.8× 43 1.5k
Henrik Sattler Germany 20 1.5k 0.8× 521 0.5× 903 0.8× 174 0.4× 305 1.6× 55 2.1k

Countries citing papers authored by Kathy Hammond

Since Specialization
Citations

This map shows the geographic impact of Kathy Hammond's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kathy Hammond with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kathy Hammond more than expected).

Fields of papers citing papers by Kathy Hammond

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kathy Hammond. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kathy Hammond. The network helps show where Kathy Hammond may publish in the future.

Co-authorship network of co-authors of Kathy Hammond

This figure shows the co-authorship network connecting the top 25 collaborators of Kathy Hammond. A scholar is included among the top collaborators of Kathy Hammond based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kathy Hammond. Kathy Hammond is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
East, Robert, Kathy Hammond, & Malcolm Wright. (2007). The relative incidence of positive and negative word of mouth: A multi-category study. International Journal of Research in Marketing. 24(2). 175–184. 240 indexed citations
2.
East, Robert, Kathy Hammond, & Philip Gendall. (2006). Fact and Fallacy in Retention Marketing. Journal of Marketing Management. 22(1-2). 5–23. 47 indexed citations
3.
East, Robert, Philip Gendall, Kathy Hammond, & Wendy Lomax. (2005). Consumer Loyalty: Singular, Additive or Interactive?. Australasian Marketing Journal (AMJ). 13(2). 10–26. 97 indexed citations
4.
East, Robert, Kathy Hammond, Wendy Lomax, & Helen Robinson. (2005). What is the Effect of a Recommendation?. The Marketing Review. 5(2). 145–157. 65 indexed citations
5.
Stern, Philip & Kathy Hammond. (2004). The Relationship Between Customer Loyalty and Purchase Incidence. Marketing Letters. 15(1). 5–19. 65 indexed citations
6.
Uncles, Mark, Grahame R. Dowling, & Kathy Hammond. (2003). Customer loyalty and customer loyalty programs. Journal of Consumer Marketing. 20(4). 294–316. 557 indexed citations breakdown →
7.
Hammond, Kathy. (2001). B2C e‐Commerce 2000 2010: What Experts Predict. Business Strategy Review. 12(1). 43–50. 19 indexed citations
8.
Hammond, Kathy. (2001). Book Review: Principles of Internet Marketing. Australasian Marketing Journal (AMJ). 9(2). 88–89.
9.
Hammond, Kathy, et al.. (2000). Internet users versus non-users: drivers in internet uptake. International Journal of Advertising. 19(5). 665–681. 8 indexed citations
10.
East, Robert, Kathy Hammond, Patricia Harris, & Wendy Lomax. (2000). First-Store Loyalty and Retention. Journal of Marketing Management. 16(4). 307–325. 90 indexed citations
11.
Barwise, Patrick, Anita Elberse, & Kathy Hammond. (2000). MARKETING AND THE INTERNET: A RESEARCH REVIEW 1. 42 indexed citations
12.
Emmanouilides, Christos & Kathy Hammond. (2000). Internet usage: Predictors of active users and frequency of use. Journal of Interactive Marketing. 14(2). 17–32. 87 indexed citations
13.
Hammond, Kathy, et al.. (1998). Fun and Work on the Web: Differences in Attitudes Between Novices and Experienced Users. ACR North American Advances. 54 indexed citations
14.
McWilliam, Gil, et al.. (1997). Going places in Webtown: A new way of thinking about advertising and the Web. Journal of Brand Management. 4(4). 261–270. 3 indexed citations
15.
Lomax, Wendy, Kathy Hammond, María Clemente, & Robert East. (1996). New entrants in a mature market: An empirical study of the detergent market. Journal of Marketing Management. 12(4). 281–295. 12 indexed citations
16.
Hammond, Kathy, A. S. C. Ehrenberg, & G. J. Goodhardt. (1996). Market segmentation for competitive brands. European Journal of Marketing. 30(12). 39–49. 93 indexed citations
17.
East, Robert, et al.. (1995). Correlates of first‐brand loyalty. Journal of Marketing Management. 11(5). 487–497. 47 indexed citations
18.
Uncles, Mark, A. S. C. Ehrenberg, & Kathy Hammond. (1995). Patterns of Buyer Behavior: Regularities, Models, and Extensions. Marketing Science. 14(3_supplement). G71–G78. 206 indexed citations
19.
Uncles, Mark & Kathy Hammond. (1995). Grocery store patronage. The International Review of Retail Distribution and Consumer Research. 5(3). 287–302. 49 indexed citations
20.
Ehrenberg, A. S. C., et al.. (1994). The After-Effects of Price-related Consumer Promotions. Journal of Advertising Research. 34(4). 11–21. 152 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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