Kathy Hammond
- Marketing top 0.2%
- Organizational Behavior and Human Resource Management top 0.5%
- Sociology and Political Science top 1%
- Information Systems and Management top 1%
- Strategy and Management top 5%
- Co-authors
- Robert EastMark UnclesWendy LomaxGrahame R. DowlingA. S. C. EhrenbergMalcolm WrightChristos EmmanouilidesPhilip Gendall
- Topics
- Consumer Market Behavior and Pricing (12 papers)Consumer Behavior in Brand Consumption and Identification (10 papers)Digital Marketing and Social Media (8 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Partner nations
- United KingdomAustraliaNew Zealand
In The Last Decade
Kathy Hammond
26 papers receiving 2.1k citations
Hit Papers
Peers
Comparison fields: 5 of 95
- Marketing 1.8k
- Organizational Behavior and Human Resource Management 1.1k
- Sociology and Political Science 1.1k
- Information Systems and Management 424
- Strategy and Management 193
Countries citing papers authored by Kathy Hammond
This map shows the geographic impact of Kathy Hammond's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kathy Hammond with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kathy Hammond more than expected).
Fields of papers citing papers by Kathy Hammond
This network shows the impact of papers produced by Kathy Hammond. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kathy Hammond. The network helps show where Kathy Hammond may publish in the future.
Co-authorship network of co-authors of Kathy Hammond
This figure shows the co-authorship network connecting the top 25 collaborators of Kathy Hammond. A scholar is included among the top collaborators of Kathy Hammond based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kathy Hammond. Kathy Hammond is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 240 | |
| 2 | 47 | |
| 3 | 97 | |
| 4 | 65 | |
| 5 | 65 | |
| 6 | Customer loyalty and customer loyalty programsbreakdown → | 557 |
| 7 | 19 | |
| 8 | 0 | |
| 9 | 8 | |
| 10 | 90 | |
| 11 | MARKETING AND THE INTERNET: A RESEARCH REVIEW 1 | 42 |
| 12 | 87 | |
| 13 | Fun and Work on the Web: Differences in Attitudes Between Novices and Experienced Users | 54 |
| 14 | 3 | |
| 15 | 12 | |
| 16 | 93 | |
| 17 | 47 | |
| 18 | 206 | |
| 19 | 49 | |
| 20 | 152 |
About Kathy Hammond
Kathy Hammond is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Organizational Behavior and Human Resource Management, having authored 27 papers that have together received 2.5k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (12 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (8 papers). The work is most often cited by research in Marketing (1.8k citations), Organizational Behavior and Human Resource Management (1.1k citations) and Information Systems and Management (424 citations). Kathy Hammond has collaborated with scholars based in United Kingdom, Australia and New Zealand. Frequent co-authors include Robert East, Mark Uncles, Wendy Lomax, Grahame R. Dowling, A. S. C. Ehrenberg, Malcolm Wright, Christos Emmanouilides, Philip Gendall, Patricia Harris and Philip Stern. Their work appears in journals such as European Journal of Operational Research, Marketing Science and Journal of Wildlife Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.