Park Thaichon
- Sociology and Political Science top 5%
- Marketing top 5%
- Information Systems and Management top 5%
- Organizational Behavior and Human Resource Management top 10%
- Artificial Intelligence
- Co-authors
- Sara QuachScott WeavenRobert W. PalmatierKelly D. MartinNirma Sadamali JayawardenaAbhishek BehlAli RazzaqMunyaradzi W. Nyadzayo
- Topics
- Digital Marketing and Social Media (10 papers)Consumer Behavior in Brand Consumption and Identification (8 papers)Customer Service Quality and Loyalty (7 papers)
- Partner nations
- AustraliaIndiaUnited States
In The Last Decade
Park Thaichon
16 papers receiving 519 citations
Hit Papers
Peers
Comparison fields: 5 of 75
- Sociology and Political Science 253
- Marketing 210
- Information Systems and Management 138
- Organizational Behavior and Human Resource Management 84
- Artificial Intelligence 72
Countries citing papers authored by Park Thaichon
This map shows the geographic impact of Park Thaichon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Park Thaichon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Park Thaichon more than expected).
Fields of papers citing papers by Park Thaichon
This network shows the impact of papers produced by Park Thaichon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Park Thaichon. The network helps show where Park Thaichon may publish in the future.
Co-authorship network of co-authors of Park Thaichon
This figure shows the co-authorship network connecting the top 25 collaborators of Park Thaichon. A scholar is included among the top collaborators of Park Thaichon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Park Thaichon. Park Thaichon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 1 | |
| 4 | 0 | |
| 5 | 0 | |
| 6 | 1 | |
| 7 | 0 | |
| 8 | 5 | |
| 9 | ‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’breakdown → | 88 |
| 10 | 39 | |
| 11 | 13 | |
| 12 | Digital technologies: tensions in privacy and databreakdown → | 232 |
| 13 | 14 | |
| 14 | 16 | |
| 15 | 4 | |
| 16 | 38 | |
| 17 | 16 | |
| 18 | 8 | |
| 19 | 26 | |
| 20 | 53 |
About Park Thaichon
Park Thaichon is a scholar working on Business and International Management, Marketing and Organizational Behavior and Human Resource Management, having authored 22 papers that have together received 555 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (7 papers). The work is most often cited by research in Marketing (210 citations), Information Systems and Management (138 citations) and Human-Computer Interaction (47 citations). Park Thaichon has collaborated with scholars based in Australia, India and United States. Frequent co-authors include Sara Quach, Scott Weaven, Robert W. Palmatier, Kelly D. Martin, Nirma Sadamali Jayawardena, Abhishek Behl, Ali Razzaq, Munyaradzi W. Nyadzayo, Flevy Lasrado and Rambabu Lavuri. Their work appears in journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Appetite.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.