Ali Razzaq
- Marketing top 5%
- Sociology and Political Science top 10%
- Human-Computer Interaction top 10%
- Information Systems and Management top 10%
- Strategy and Management
- Co-authors
- Sara QuachSalman YousafHayat Muhammad AwanPark ThaichonNirma Sadamali JayawardenaNabeel Younus AnsariAbhishek BehlZhao Hong
- Topics
- Consumer Behavior in Brand Consumption and Identification (5 papers)Digital Marketing and Social Media (3 papers)Environmental Sustainability in Business (2 papers)
In The Last Decade
Ali Razzaq
7 papers receiving 262 citations
Hit Papers
Peers
Comparison fields: 5 of 57
- Marketing 159
- Sociology and Political Science 137
- Human-Computer Interaction 49
- Information Systems and Management 34
- Strategy and Management 27
Countries citing papers authored by Ali Razzaq
This map shows the geographic impact of Ali Razzaq's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ali Razzaq with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ali Razzaq more than expected).
Fields of papers citing papers by Ali Razzaq
This network shows the impact of papers produced by Ali Razzaq. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ali Razzaq. The network helps show where Ali Razzaq may publish in the future.
Co-authorship network of co-authors of Ali Razzaq
This figure shows the co-authorship network connecting the top 25 collaborators of Ali Razzaq. A scholar is included among the top collaborators of Ali Razzaq based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ali Razzaq. Ali Razzaq is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 13 | |
| 2 | 21 | |
| 3 | ‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’breakdown → | 88 |
| 4 | 34 | |
| 5 | 14 | |
| 6 | 70 | |
| 7 | 41 |
About Ali Razzaq
Ali Razzaq is a scholar working on Marketing, Human-Computer Interaction and Applied Psychology, having authored 7 papers that have together received 281 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (3 papers) and Environmental Sustainability in Business (2 papers). The work is most often cited by research in Marketing (159 citations), Human-Computer Interaction (49 citations) and Museology (19 citations). Ali Razzaq has collaborated with scholars based in Australia, China and Pakistan. Frequent co-authors include Sara Quach, Salman Yousaf, Hayat Muhammad Awan, Park Thaichon, Nirma Sadamali Jayawardena, Nabeel Younus Ansari, Abhishek Behl, Zhao Hong, Xiucheng Fan and Wei Shao. Their work appears in journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.