Shasha Zhou

1.0k total citations · 1 hit paper
25 papers, 731 citations indexed

About

Shasha Zhou is a scholar working on Sociology and Political Science, Information Systems and Management and Artificial Intelligence. According to data from OpenAlex, Shasha Zhou has authored 25 papers receiving a total of 731 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Sociology and Political Science, 8 papers in Information Systems and Management and 8 papers in Artificial Intelligence. Recurrent topics in Shasha Zhou's work include Digital Marketing and Social Media (19 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Shasha Zhou is often cited by papers focused on Digital Marketing and Social Media (19 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Shasha Zhou collaborates with scholars based in China, Brunei and New Zealand. Shasha Zhou's co-authors include Bin Guo, Shuiqing Yang, Yuangao Chen, Bin Guo, Tingting Li, Jingjing Guo, Jin Chen, Yuqing Hu, Le Tu and Yixiao Li and has published in prestigious journals such as Technological Forecasting and Social Change, Decision Support Systems and Journal of Retailing and Consumer Services.

In The Last Decade

Shasha Zhou

22 papers receiving 699 citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender

2022 115 citations Yuangao Chen, Shasha Zhou et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Shasha Zhou China	13	502	264	255	164	117	25	731
Zhao Pan China	12	508 1.0×	310 1.2×	298 1.2×	197 1.2×	104 0.9×	20	838
Hyunmi Baek South Korea	12	658 1.3×	265 1.0×	291 1.1×	224 1.4×	109 0.9×	41	851
Victor A. Barger United States	8	587 1.2×	269 1.0×	477 1.9×	113 0.7×	184 1.6×	12	898
Rana Muhammad Sohail Jafar China	11	465 0.9×	295 1.1×	291 1.1×	81 0.5×	90 0.8×	25	789
Junpeng Guo China	10	402 0.8×	203 0.8×	262 1.0×	96 0.6×	72 0.6×	20	681
Sahar Karimi United Kingdom	8	491 1.0×	244 0.9×	314 1.2×	128 0.8×	111 0.9×	22	749
Chubing Zhang China	13	369 0.7×	213 0.8×	174 0.7×	84 0.5×	123 1.1×	22	661
Imène Ben Yahia Tunisia	8	510 1.0×	455 1.7×	253 1.0×	66 0.4×	174 1.5×	31	741
Mohammed-Issa Riad Mousa Jaradat Jordan	9	363 0.7×	533 2.0×	182 0.7×	113 0.7×	84 0.7×	13	750

Countries citing papers authored by Shasha Zhou

Since Specialization

Citations

This map shows the geographic impact of Shasha Zhou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shasha Zhou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shasha Zhou more than expected).

Fields of papers citing papers by Shasha Zhou

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shasha Zhou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shasha Zhou. The network helps show where Shasha Zhou may publish in the future.

Co-authorship network of co-authors of Shasha Zhou

This figure shows the co-authorship network connecting the top 25 collaborators of Shasha Zhou. A scholar is included among the top collaborators of Shasha Zhou based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shasha Zhou. Shasha Zhou is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Yang, Shuiqing, et al.. (2025). Understanding service performance of frontline employees from employee–AI interaction perspective. Journal of service management. 36(3). 448–475. 1 indexed citations

Chen, Yuangao, et al.. (2025). The power of nonverbal cues: Evidence from video mining in live streaming e-commerce. Journal of Retailing and Consumer Services. 87. 104405–104405.

Zhou, Shasha, et al.. (2024). Enhancing consumer satisfaction in the online knowledge payment context: the effects of warmth and competence. Behaviour and Information Technology. 44(12). 3019–3037.

Chen, Yuangao, et al.. (2023). Personalized managerial response and negative inconsistent review helpfulness: The mediating effect of perceived response helpfulness. Journal of Retailing and Consumer Services. 74. 103398–103398. 23 indexed citations

Chen, Yuangao, et al.. (2023). Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment. Industrial Management & Data Systems. 123(9). 2397–2422. 9 indexed citations

Chen, Yuangao, et al.. (2023). Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation. Electronic Commerce Research and Applications. 62. 101334–101334. 15 indexed citations

Jiang, Hui, et al.. (2023). Exchange Versus Communal: How Brand Relationship Types Affect Brand Extension Evaluation. Journal of Relationship Marketing. 23(1). 47–75.

Zhou, Shasha & Le Tu. (2023). How online review environment affects review generation behavior: A competing for attention perspective. Telematics and Informatics. 81. 101984–101984. 2 indexed citations

Zhou, Shasha, et al.. (2022). Will reviewer recommendation source and cured status bias review helpfulness in online health community?. Online Information Review. 47(4). 680–696. 5 indexed citations

10.

Yang, Shuiqing, et al.. (2022). How does topic consistency affect online review helpfulness? The role of review emotional intensity. Electronic Commerce Research. 23(4). 2943–2978. 23 indexed citations

11.

Chen, Yuangao, et al.. (2022). How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender. Journal of Retailing and Consumer Services. 67. 103031–103031. 115 indexed citations breakdown →

12.

Chen, Yuangao, Yuqing Hu, Shasha Zhou, & Shuiqing Yang. (2022). Investigating the determinants of performance of artificial intelligence adoption in hospitality industry during COVID-19. International Journal of Contemporary Hospitality Management. 35(8). 2868–2889. 53 indexed citations

13.

Zhou, Shasha & Le Tu. (2022). The effect of social dynamics in online review voting behavior. Journal of Retailing and Consumer Services. 69. 103120–103120. 7 indexed citations

14.

Zhou, Shasha, Tingting Li, Shuiqing Yang, & Yuangao Chen. (2022). What drives consumers’ purchase intention of online paid knowledge? A stimulus-organism-response perspective. Electronic Commerce Research and Applications. 52. 101126–101126. 56 indexed citations

15.

Chen, Yuangao, et al.. (2022). Investigating the determinants of medical crowdfunding performance: a signaling theory perspective. Internet Research. 33(3). 1134–1156. 33 indexed citations

16.

Chen, Yuangao, et al.. (2021). Does managerial response moderate the relationship between online review characteristics and review helpfulness?. Current Issues in Tourism. 25(16). 2679–2694. 17 indexed citations

17.

Yang, Shuiqing, et al.. (2018). Why do college students continue to use mobile learning? Learning involvement and self‐determination theory. British Journal of Educational Technology. 50(2). 626–637. 55 indexed citations

18.

Zhou, Shasha, et al.. (2016). Earnings Management, Annual Report Patch and Accounting Comparability. International Journal of Business and Management. 11(10). 51–51. 2 indexed citations

19.

Guo, Bin & Shasha Zhou. (2016). Understanding the impact of prior reviews on subsequent reviews: The role of rating volume, variance and reviewer characteristics. Electronic Commerce Research and Applications. 20. 147–158. 32 indexed citations

20.

Li, Feng-Lin & Shasha Zhou. (2013). The moderating effect of product knowledge and product involvement on online information search behavior. WHICEB. 62. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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