Mayoor Mohan

739 total citations
27 papers, 558 citations indexed

About

Mayoor Mohan is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mayoor Mohan has authored 27 papers receiving a total of 558 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 14 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mayoor Mohan's work include Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (11 papers). Mayoor Mohan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (11 papers). Mayoor Mohan collaborates with scholars based in United States, Australia and United Arab Emirates. Mayoor Mohan's co-authors include Kevin E. Voss, Munyaradzi W. Nyadzayo, Riza Casidy, Brian P. Brown, Jodie L. Ferguson, Suzanne C. Makarem, Marina Candi, Haeran Jae, Fernando R. Jiménez and D. Eric Boyd and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Industrial Marketing Management.

In The Last Decade

Mayoor Mohan

27 papers receiving 547 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mayoor Mohan United States 15 325 244 177 151 47 27 558
Yu-Chun Chung Taiwan 11 209 0.6× 165 0.7× 145 0.8× 145 1.0× 56 1.2× 19 540
Timo Mandler France 11 377 1.2× 307 1.3× 121 0.7× 103 0.7× 48 1.0× 22 561
Fernando Fastoso United Kingdom 15 390 1.2× 314 1.3× 131 0.7× 219 1.5× 28 0.6× 20 685
Feisal Murshed United States 10 288 0.9× 209 0.9× 136 0.8× 123 0.8× 43 0.9× 22 516
Jiaxun He China 12 423 1.3× 366 1.5× 154 0.9× 98 0.6× 45 1.0× 35 658
Sang‐Eun Byun United States 11 380 1.2× 166 0.7× 121 0.7× 145 1.0× 68 1.4× 19 607
Victor Saha India 11 374 1.2× 238 1.0× 139 0.8× 52 0.3× 39 0.8× 21 504
Benedetta Crisafulli United Kingdom 14 289 0.9× 318 1.3× 210 1.2× 142 0.9× 113 2.4× 22 637
Elad Granot United States 13 189 0.6× 136 0.6× 151 0.9× 172 1.1× 38 0.8× 17 498
Marco Cioppi Italy 11 311 1.0× 338 1.4× 153 0.9× 143 0.9× 137 2.9× 31 668

Countries citing papers authored by Mayoor Mohan

Since Specialization
Citations

This map shows the geographic impact of Mayoor Mohan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mayoor Mohan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mayoor Mohan more than expected).

Fields of papers citing papers by Mayoor Mohan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mayoor Mohan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mayoor Mohan. The network helps show where Mayoor Mohan may publish in the future.

Co-authorship network of co-authors of Mayoor Mohan

This figure shows the co-authorship network connecting the top 25 collaborators of Mayoor Mohan. A scholar is included among the top collaborators of Mayoor Mohan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mayoor Mohan. Mayoor Mohan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Voss, Kevin E., Mayoor Mohan, Jin Ho Jung, & Fernando R. Jiménez. (2025). The effect of brand alliances across dependent variables and research designs: A meta-analysis. Journal of Business Research. 191. 115248–115248. 1 indexed citations
2.
Mohan, Mayoor, et al.. (2024). Anomaly Detection in IoT Data Streams Based on Long Short-Term Memory. 1–4. 1 indexed citations
3.
Rayburn, Steven W., et al.. (2023). Development and Validation of a Service Captivity Scale. Journal of Service Research. 27(3). 414–431. 3 indexed citations
4.
Casidy, Riza, Mayoor Mohan, & Munyaradzi W. Nyadzayo. (2022). Integrating B2B and B2C research to explain industrial buyer behavior. Industrial Marketing Management. 106. 267–269. 6 indexed citations
5.
Mohan, Mayoor, Riza Casidy, Park Thaichon, & Munyaradzi W. Nyadzayo. (2022). Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda. Industrial Marketing Management. 105. 1–17. 14 indexed citations
6.
Nyadzayo, Munyaradzi W., Riza Casidy, & Mayoor Mohan. (2022). Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality. Journal of Business and Industrial Marketing. 38(4). 958–973. 6 indexed citations
7.
Mohan, Mayoor, Jodie L. Ferguson, & Bruce A. Huhmann. (2022). Endorser gender and age effects in B2B advertising. Journal of Business Research. 148. 60–75. 4 indexed citations
8.
Mohan, Mayoor, Munyaradzi W. Nyadzayo, & Riza Casidy. (2021). Customer identification: The missing link between relationship quality and supplier performance. Industrial Marketing Management. 97. 220–232. 26 indexed citations
9.
McKay, Alexander, Mayoor Mohan, & Christopher S. Reina. (2021). Another day, another chance: Daily workplace experiences and their impact on creativity. Journal of Product Innovation Management. 39(3). 292–311. 5 indexed citations
10.
Kahn, Kenneth B. & Mayoor Mohan. (2020). Innovation and New Product Planning. 1 indexed citations
11.
Nyadzayo, Munyaradzi W., Mayoor Mohan, & Riza Casidy. (2020). Relationship factors and firms' willingness-to-pay: A comparison of east-west settings. Industrial Marketing Management. 91. 397–410. 15 indexed citations
12.
Voss, Kevin E., et al.. (2019). Integrating reciprocity into a social exchange model of inter-firm B2B relationships. Journal of Business and Industrial Marketing. 34(8). 1668–1680. 53 indexed citations
13.
Casidy, Riza, Munyaradzi W. Nyadzayo, & Mayoor Mohan. (2019). Service innovation and adoption in industrial markets: An SME perspective. Industrial Marketing Management. 89. 157–170. 56 indexed citations
14.
Casidy, Riza, Munyaradzi W. Nyadzayo, Mayoor Mohan, & Brian P. Brown. (2018). The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services. Industrial Marketing Management. 72. 26–36. 32 indexed citations
15.
Mohan, Mayoor, Brian P. Brown, Christina Sichtmann, & Klaus Schoefer. (2018). Perceived globalness and localness in B2B brands: A co-branding perspective. Industrial Marketing Management. 72. 59–70. 39 indexed citations
16.
Balamurugan, A., et al.. (2017). A Review on Under Water Welding Process. 8(1). 2 indexed citations
17.
Candi, Marina, Haeran Jae, Suzanne C. Makarem, & Mayoor Mohan. (2017). Consumer responses to functional, aesthetic and symbolic product design in online reviews. Journal of Business Research. 81. 31–39. 73 indexed citations
18.
Mohan, Mayoor, Kevin E. Voss, & Fernando R. Jiménez. (2016). Managerial disposition and front-end innovation success. Journal of Business Research. 70. 193–201. 25 indexed citations
19.
Voss, Kevin E. & Mayoor Mohan. (2016). Corporate brand effects in brand alliances. Journal of Business Research. 69(10). 4177–4184. 29 indexed citations
20.
Mohan, Mayoor, et al.. (2012). Pricing Strategies – In Retail Sector. International Journal of Scientific Research. 1(7). 127–128. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Yu-Chun Chung Breakdown of academic impact, for papers by Timo Mandler Breakdown of academic impact, for papers by Fernando Fastoso Breakdown of academic impact, for papers by Feisal Murshed Breakdown of academic impact, for papers by Jiaxun He Breakdown of academic impact, for papers by Sang‐Eun Byun Breakdown of academic impact, for papers by Victor Saha Breakdown of academic impact, for papers by Benedetta Crisafulli Breakdown of academic impact, for papers by Elad Granot Breakdown of academic impact, for papers by Marco Cioppi
Rankless by CCL
2026