Yaping Chang

953 total citations · 1 hit paper
56 papers, 647 citations indexed

About

Yaping Chang is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Yaping Chang has authored 56 papers receiving a total of 647 indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Sociology and Political Science, 24 papers in Marketing and 15 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Yaping Chang's work include Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Customer Service Quality and Loyalty (14 papers). Yaping Chang is often cited by papers focused on Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Customer Service Quality and Loyalty (14 papers). Yaping Chang collaborates with scholars based in China, Japan and United States. Yaping Chang's co-authors include You Li, Jun Yan, Xuebing Dong, Vikas Kumar, Wei Sun, Jun Yan, Jinlong Zhang, Shichang Liang, Yawei Wang and Qian Chen and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Yaping Chang

48 papers receiving 604 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Artificial intelligence in live streaming: How can virtual streamers bring more sales?

2025 13 citations Yaping Chang, Zitao Guo et al. Journal of Retailing and Consumer Services profile →

Peers

Yaping Chang

SPS

MARKE

ISM

OBHRM

AI

Ereni Markos United States

Xiaojun Fan China

Linwan Wu United States

Stefan F. Bernritter Netherlands

Changju Kim Japan

Sigitas Urbonavičius Lithuania

Kokil Jain India

Welf H. Weiger Germany

Andréas Munzel France

Eva Marina Reinares Lara Spain

Ereni Markos United States

Yaping Chang

456 ×1.4

SPS

261 ×0.8

MARKE

126 ×0.9

ISM

66 ×0.7

OBHRM

77 ×0.8

AI

Citations per year, relative to Yaping Chang Yaping Chang (= 1×) peers Ereni Markos

Countries citing papers authored by Yaping Chang

Since Specialization

Citations

This map shows the geographic impact of Yaping Chang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yaping Chang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yaping Chang more than expected).

Fields of papers citing papers by Yaping Chang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yaping Chang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yaping Chang. The network helps show where Yaping Chang may publish in the future.

Co-authorship network of co-authors of Yaping Chang

This figure shows the co-authorship network connecting the top 25 collaborators of Yaping Chang. A scholar is included among the top collaborators of Yaping Chang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yaping Chang. Yaping Chang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Chang, Yaping, et al.. (2025). Artificial intelligence in live streaming: How can virtual streamers bring more sales?. Journal of Retailing and Consumer Services. 84. 104247–104247. 13 indexed citations breakdown →

2.

Li, Yi, Yaping Chang, & You Li. (2025). 1 + 1<2? Unveiling the impact of AI-assisted disclosure on service satisfaction in professional services. International Journal of Information Management. 84. 102937–102937. 1 indexed citations

3.

Deng, Congrui, Yaping Chang, & Yujia Xia. (2025). The ethics of automation: How the degree of robot adoption shapes unethical consumer behavior. Journal of Retailing and Consumer Services. 89. 104599–104599.

4.

Chang, Yaping, et al.. (2025). Under what conditions will I let social robots into my home? A configuration theory perspective. Journal of Research in Interactive Marketing. 19(7). 1079–1095. 3 indexed citations

5.

Chang, Yaping, et al.. (2025). Research on fear of artificial intelligence among the elderly: The key of education and the prison of female. Journal of Retailing and Consumer Services. 87. 104404–104404.

6.

Chang, Yaping, et al.. (2025). Understanding consumer responses to robot roles in human-robot service collaboration. Journal of Retailing and Consumer Services. 87. 104407–104407. 1 indexed citations

7.

Chang, Yaping, et al.. (2024). Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective. Journal of Retailing and Consumer Services. 82. 104075–104075. 23 indexed citations

8.

Li, You, Yi Li, Qian Chen, & Yaping Chang. (2024). Humans as teammates: The signal of human–AI teaming enhances consumer acceptance of chatbots. International Journal of Information Management. 76. 102771–102771. 28 indexed citations

9.

Li, You, et al.. (2023). The negative effect of service robots’ affective human-likeness on consumer satisfaction in frontline service encounters. International Journal of Hospitality Management. 115. 103603–103603. 22 indexed citations

10.

Li, Xinlan, et al.. (2023). The Negative Effect of Name: Mentions of Frontline Service Employee Name Reduce Online Review Persuasiveness. Journal of Service Research. 27(4). 636–652. 1 indexed citations

11.

Yan, Jun, et al.. (2022). The Power of Affection: Exploring the Key Drivers of Customer Loyalty in Virtual Reality-Enabled Services. Frontiers in Psychology. 13. 850896–850896. 11 indexed citations

12.

Liang, Shichang, Xuebing Dong, Yanling Yan, & Yaping Chang. (2021). The Influence of the Inconsistent Color Presentation of the Original Price and Sale Price on Purchase Likelihood. Frontiers in Psychology. 12. 603754–603754. 1 indexed citations

13.

Wang, Yunshan, et al.. (2021). “Scapegoat” for Offline Consumption: Online Review Response to Social Exclusion. Frontiers in Psychology. 12. 783483–783483. 2 indexed citations

14.

Wang, Yawei & Yaping Chang. (2019). What you are confident of determines your choices in context: Confidence in yourself versus in your ability. Journal of Behavioral Decision Making. 32(4). 375–387. 5 indexed citations

15.

Chang, Yaping, et al.. (2014). Study on Detection and Identification of Gas Sensor Based on Chromatographic Separation. SHILAP Revista de lepidopterología. 1 indexed citations

16.

Chang, Yaping. (2011). An Empirical Research on Organizational Factors Influencing Cyberloafing. Guanli xuebao. 2 indexed citations

17.

Chang, Yaping. (2011). A Review on the Research of Microblog. Journal of Intelligence. 4 indexed citations

18.

Chang, Yaping, et al.. (2010). Online In-Game Advertising Effect: Examining the Influence of a Match Between Games and Advertising. Journal of Interactive Advertising. 11(1). 63–73. 44 indexed citations

19.

Chang, Yaping, et al.. (2010). Research on the influence mechanism of community value on customer loyalty. 178–181. 1 indexed citations

20.

Chang, Yaping. (2009). Influence mechanism of web service quality on customer loyalty in B2C environment. Systems Engineering - Theory & Practice. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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