Yi Bu

524 total citations · 1 hit paper
6 papers, 349 citations indexed

About

Yi Bu is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Yi Bu has authored 6 papers receiving a total of 349 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Sociology and Political Science, 4 papers in Marketing and 1 paper in Social Psychology. Recurrent topics in Yi Bu's work include Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Impact of Technology on Adolescents (1 paper). Yi Bu is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Impact of Technology on Adolescents (1 paper). Yi Bu collaborates with scholars based in Australia, China and United States. Yi Bu's co-authors include Park Thaichon, Joy Parkinson, Park Thaichon, Sara Quach, Scott Weaven, Patrick C. Shih and Yuxuan Zhang and has published in prestigious journals such as Appetite, Journal of Retailing and Consumer Services and Marketing Intelligence & Planning.

In The Last Decade

Yi Bu

6 papers receiving 320 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

2022 155 citations Yi Bu, Joy Parkinson et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Yi Bu Australia	4	287	202	104	57	26	6	349
Ramzan Sama India	6	286 1.0×	203 1.0×	79 0.8×	49 0.9×	22 0.8×	11	362
Eduardo Moraes Sarmento Portugal	9	256 0.9×	177 0.9×	56 0.5×	101 1.8×	17 0.7×	29	348
Yang JianZhou China	4	330 1.1×	167 0.8×	172 1.7×	63 1.1×	16 0.6×	6	396
Zélia Raposo Santos Portugal	3	329 1.1×	268 1.3×	110 1.1×	107 1.9×	13 0.5×	6	411
Davood Ghorbanzadeh Iran	10	266 0.9×	189 0.9×	85 0.8×	102 1.8×	26 1.0×	31	357
Karen Thal United States	6	358 1.2×	179 0.9×	67 0.6×	63 1.1×	21 0.8×	9	414
Sungeun Kim South Korea	3	339 1.2×	152 0.8×	70 0.7×	48 0.8×	13 0.5×	9	404
Marie-Odile Richard United States	6	284 1.0×	225 1.1×	78 0.8×	117 2.1×	10 0.4×	9	372
Neelotpaul Banerjee India	11	272 0.9×	219 1.1×	116 1.1×	58 1.0×	29 1.1×	19	360
Soo Hyun Jun United States	6	319 1.1×	191 0.9×	61 0.6×	69 1.2×	8 0.3×	10	368

Countries citing papers authored by Yi Bu

Since Specialization

Citations

This map shows the geographic impact of Yi Bu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yi Bu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yi Bu more than expected).

Fields of papers citing papers by Yi Bu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yi Bu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yi Bu. The network helps show where Yi Bu may publish in the future.

Co-authorship network of co-authors of Yi Bu

This figure shows the co-authorship network connecting the top 25 collaborators of Yi Bu. A scholar is included among the top collaborators of Yi Bu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yi Bu. Yi Bu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

6 of 6 papers shown

1.

Bu, Yi, et al.. (2025). Consumer alternative protein choice in climate change: Temporal landmarks, self-transcendence, and mindset abstraction. Appetite. 210. 107974–107974. 2 indexed citations

2.

Bu, Yi, Joy Parkinson, & Park Thaichon. (2022). Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention. Journal of Retailing and Consumer Services. 66. 102904–102904. 155 indexed citations breakdown →

3.

Bu, Yi, Joy Parkinson, & Park Thaichon. (2022). Influencer marketing: sponsorship disclosure and value co-creation behaviour. Marketing Intelligence & Planning. 40(7). 854–870. 21 indexed citations

4.

Bu, Yi, Joy Parkinson, & Park Thaichon. (2020). Digital content marketing as a catalyst for e-WOM in food tourism. Australasian Marketing Journal (AMJ). 29(2). 142–154. 117 indexed citations

5.

Thaichon, Park, et al.. (2019). Online relationship marketing: evolution and theoretical insights into online relationship marketing. Marketing Intelligence & Planning. 38(6). 676–698. 53 indexed citations

6.

Zhang, Yuxuan, et al.. (2018). Design Exploration on Robots to Support Single Women at Home in China. 1–6. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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