Sara Quach

3.9k total citations · 3 hit papers
83 papers, 2.5k citations indexed

About

Sara Quach is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Sara Quach has authored 83 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 51 papers in Marketing, 46 papers in Sociology and Political Science and 29 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sara Quach's work include Consumer Behavior in Brand Consumption and Identification (37 papers), Digital Marketing and Social Media (36 papers) and Customer Service Quality and Loyalty (25 papers). Sara Quach is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (37 papers), Digital Marketing and Social Media (36 papers) and Customer Service Quality and Loyalty (25 papers). Sara Quach collaborates with scholars based in Australia, Vietnam and United States. Sara Quach's co-authors include Park Thaichon, Scott Weaven, Mojtaba Barari, Park Thaichon, Mitchell Ross, Jiraporn Surachartkumtonkun, Robert W. Palmatier, Catherine Prentice, Nicolas Hamelin and Kelly D. Martin and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Technological Forecasting and Social Change.

In The Last Decade

Sara Quach

75 papers receiving 2.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Digital technologies: tensions in privacy and data

2022 232 citations Sara Quach, Park Thaichon et al. Journal of the Academy of Marketing Science profile →
Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention

2020 197 citations Sara Quach et al. Australasian Marketing Journal (AMJ) profile →
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’

2023 88 citations Nirma Sadamali Jayawardena, Park Thaichon et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sara Quach Australia	22	1.2k	1.1k	555	530	307	83	2.5k
Fernando de Oliveira Santini Brazil	25	997 0.8×	958 0.9×	613 1.1×	558 1.1×	333 1.1×	103	2.7k
Wagner Júnior Ladeira Brazil	21	899 0.7×	848 0.8×	482 0.9×	529 1.0×	307 1.0×	113	2.4k
Susana Costa e Silva Portugal	22	947 0.8×	835 0.8×	453 0.8×	396 0.7×	303 1.0×	101	2.0k
Constantinos‐Vasilios Priporas United Kingdom	24	1.3k 1.0×	1.4k 1.3×	461 0.8×	520 1.0×	290 0.9×	80	2.5k
Xin‐Jean Lim Malaysia	24	1.2k 1.0×	1.3k 1.2×	756 1.4×	440 0.8×	198 0.6×	77	2.5k
Nizar Souiden Canada	25	1.2k 0.9×	1.4k 1.2×	650 1.2×	714 1.3×	265 0.9×	47	2.4k
Syed Shah Alam Malaysia	28	1.0k 0.8×	1.5k 1.4×	884 1.6×	478 0.9×	449 1.5×	111	3.2k
Arnold Japutra Australia	33	1.9k 1.5×	1.8k 1.6×	617 1.1×	804 1.5×	333 1.1×	101	3.2k
Sajad Rezaei Malaysia	27	1.5k 1.2×	1.6k 1.4×	1.0k 1.9×	908 1.7×	407 1.3×	62	3.3k
Shampy Kamboj India	27	1.0k 0.8×	1.2k 1.1×	654 1.2×	491 0.9×	496 1.6×	47	2.5k

Countries citing papers authored by Sara Quach

Since Specialization

Citations

This map shows the geographic impact of Sara Quach's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sara Quach with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sara Quach more than expected).

Fields of papers citing papers by Sara Quach

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sara Quach. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sara Quach. The network helps show where Sara Quach may publish in the future.

Co-authorship network of co-authors of Sara Quach

This figure shows the co-authorship network connecting the top 25 collaborators of Sara Quach. A scholar is included among the top collaborators of Sara Quach based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sara Quach. Sara Quach is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Abid, Muhammad Farrukh, et al.. (2025). Designing an information technology-enabled framework in the retail service ecosystem. Technological Forecasting and Social Change. 215. 124078–124078.

Nguyen, Thanh Toan, Sara Quach, Scott Weaven, et al.. (2025). Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey. Australasian Marketing Journal (AMJ). 34(1). 86–102.

Shao, Wei, et al.. (2025). Digital luxury: how avatar marketing drives consumer engagement for luxury brands. Asia Pacific Journal of Marketing and Logistics. 1–31.

Thaichon, Park, et al.. (2025). Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda. Journal of Consumer Behaviour. 25(1). 3–40.

Dang, Huy, Sara Quach, & Robin Roberts. (2025). How time fuels AI device adoption: A contextual model enriched by machine learning. Technological Forecasting and Social Change. 212. 123975–123975. 2 indexed citations

Dang, Huy, Sara Quach, & Robin Roberts. (2024). Explanation of time perspectives in adopting AI service robots under different service settings. Journal of Retailing and Consumer Services. 82. 104109–104109. 7 indexed citations

Lim, Xin‐Jean, Sara Quach, Park Thaichon, Jun‐Hwa Cheah, & Hiram Ting. (2024). Fact or fake: information, misinformation and disinformation via social media. Journal of Strategic Marketing. 32(5). 659–664. 2 indexed citations

Quach, Sara, Isaac Cheah, & Park Thaichon. (2024). The power of flattery: Enhancing prosocial behavior through virtual influencers. Psychology and Marketing. 41(7). 1629–1648. 21 indexed citations

Abid, Muhammad Farrukh, et al.. (2024). Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence. Marketing Intelligence & Planning. 43(5). 912–933. 2 indexed citations

10.

Razzaq, Ali, Wei Shao, & Sara Quach. (2023). Towards an understanding of meme marketing: conceptualisation and empirical evidence. Journal of Marketing Management. 39(7-8). 670–701. 21 indexed citations

11.

Nguyen, Mai, et al.. (2023). Chatbots in frontline services and customer experience: An anthropomorphism perspective. Psychology and Marketing. 40(11). 2201–2225. 53 indexed citations

12.

Quach, Sara, Felix Septianto, Park Thaichon, & Billy Sung. (2023). The effects of team diversity on promoting sustainable luxury products. Asia Pacific Journal of Marketing and Logistics. 36(9). 2082–2103. 7 indexed citations

13.

Jayawardena, Nirma Sadamali, Park Thaichon, Sara Quach, Ali Razzaq, & Abhishek Behl. (2023). ‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’. Journal of Business Research. 160. 113739–113739. 88 indexed citations breakdown →

14.

Quach, Sara, Felix Septianto, & Park Thaichon. (2022). The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning. Asia Pacific Journal of Marketing and Logistics. 35(6). 1425–1442. 5 indexed citations

15.

Jayawardena, Nirma Sadamali, Abhishek Behl, Mitchell Ross, et al.. (2022). Two Decades of Research on Consumer Behaviour and Analytics. Journal of Global Information Management. 30(1). 1–38. 13 indexed citations

16.

Quach, Sara, Park Thaichon, Kelly D. Martin, Scott Weaven, & Robert W. Palmatier. (2022). Digital technologies: tensions in privacy and data. Journal of the Academy of Marketing Science. 50(6). 1299–1323. 232 indexed citations breakdown →

17.

Quach, Sara, Felix Septianto, Park Thaichon, & Reza Ashari Nasution. (2021). The role of art infusion in enhancing pro-environmental luxury brand advertising. Journal of Retailing and Consumer Services. 64. 102780–102780. 38 indexed citations

18.

Quach, Sara, Felix Septianto, Park Thaichon, & Tung Moi Chiew. (2021). Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person. Journal of Retailing and Consumer Services. 62. 102618–102618. 24 indexed citations

19.

Thaichon, Park, Sara Quach, & Jiraporn Surachartkumtonkun. (2019). Intention to Purchase at a Fast Food Store: Excitement, Performance and Threshold Attributes. Asian Journal of Business Research. 9(1). 9 indexed citations

20.

Quach, Sara, Chandana Hewege, & Viet Le. (2018). Expression and Transformation of Loyalty in a Contractual Service Setting: A Processual View. Australasian Marketing Journal (AMJ). 27(2). 66–77. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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