Anshuman Sharma

2.1k total citations · 3 hit papers
21 papers, 625 citations indexed

About

Anshuman Sharma is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Anshuman Sharma has authored 21 papers receiving a total of 625 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 10 papers in Marketing and 8 papers in Information Systems and Management. Recurrent topics in Anshuman Sharma's work include Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Anshuman Sharma is often cited by papers focused on Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Anshuman Sharma collaborates with scholars based in United Arab Emirates, United Kingdom and Pakistan. Anshuman Sharma's co-authors include Vikas Arya, Yogesh K. Dwivedi, Tahir Islam, Marcello M. Mariani, Rohita Dwivedi, Zahid Hameed, Naeem Akhtar, Raouf Ahmad Rather, Aleksandra Kuzior and Abdul Hameed Pitafi and has published in prestigious journals such as PLoS ONE, Computers in Human Behavior and Frontiers in Psychology.

In The Last Decade

Anshuman Sharma

19 papers receiving 589 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach

2021 192 citations Anshuman Sharma, Yogesh K. Dwivedi et al. profile →
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world

2023 100 citations Vikas Arya, Anshuman Sharma et al. Journal of Consumer Behaviour profile →
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms

2024 55 citations Naeem Akhtar, Zahid Hameed et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Anshuman Sharma United Arab Emirates	11	364	300	218	78	65	21	625
Rana Muhammad Sohail Jafar China	11	465 1.3×	291 1.0×	295 1.4×	142 1.8×	61 0.9×	25	789
Park Thaichon Australia	10	253 0.7×	210 0.7×	138 0.6×	47 0.6×	59 0.9×	22	555
Zied Mani France	6	361 1.0×	270 0.9×	287 1.3×	37 0.5×	55 0.8×	12	669
Helen McCormick United Kingdom	14	395 1.1×	502 1.7×	188 0.9×	80 1.0×	47 0.7×	23	759
Inès Chouk France	8	387 1.1×	284 0.9×	297 1.4×	38 0.5×	55 0.8×	20	715
Seyed Rajab Nikhashemi Malaysia	14	438 1.2×	553 1.8×	236 1.1×	80 1.0×	82 1.3×	33	868
Marta Blázquez United Kingdom	11	406 1.1×	631 2.1×	185 0.8×	91 1.2×	74 1.1×	32	892
Shafig Al-Haddad Jordan	12	314 0.9×	209 0.7×	181 0.8×	23 0.3×	47 0.7×	45	536
Preeti Nayal India	9	278 0.8×	266 0.9×	172 0.8×	31 0.4×	69 1.1×	10	568
Rhonda W. Mack United States	11	353 1.0×	397 1.3×	157 0.7×	94 1.2×	58 0.9×	19	768

Countries citing papers authored by Anshuman Sharma

Since Specialization

Citations

This map shows the geographic impact of Anshuman Sharma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anshuman Sharma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anshuman Sharma more than expected).

Fields of papers citing papers by Anshuman Sharma

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Anshuman Sharma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anshuman Sharma. The network helps show where Anshuman Sharma may publish in the future.

Co-authorship network of co-authors of Anshuman Sharma

This figure shows the co-authorship network connecting the top 25 collaborators of Anshuman Sharma. A scholar is included among the top collaborators of Anshuman Sharma based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Anshuman Sharma. Anshuman Sharma is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Jain, Vishal, et al.. (2025). Developing a Logistics Framework That Contributes to Economic Growth: A Fuzzy ISM-MICMAC Approach. FIIB Business Review.

Akhtar, Naeem, et al.. (2024). Extending factors of brand attachment in developing consumers’ purchase intentions: a multi-wave consumer perspective. Current Psychology. 43(30). 24941–24959. 2 indexed citations

Akhtar, Naeem, et al.. (2024). Unveiling mechanism of SNSs addiction on wellbeing: the moderating role of loneliness and social anxiety. Behaviour and Information Technology. 44(12). 2876–2895. 8 indexed citations

Akhtar, Naeem, Zahid Hameed, Tahir Islam, et al.. (2024). Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms. Journal of Retailing and Consumer Services. 78. 103742–103742. 55 indexed citations breakdown →

Islam, Tahir, et al.. (2023). A sustainable Retailer's journey to sustainable practices: Prioritizing the customer and the planet. Journal of Retailing and Consumer Services. 74. 103388–103388. 26 indexed citations

Islam, Tahir, et al.. (2023). The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR). Journal of Global Scholars of Marketing Science. 33(3). 475–494. 3 indexed citations

Arya, Vikas, et al.. (2023). Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world. Journal of Consumer Behaviour. 23(2). 556–585. 100 indexed citations breakdown →

Islam, Tahir, Muhammad Mumtaz Khan, Ying Wang, et al.. (2022). Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector. Journal of Global Scholars of Marketing Science. 33(1). 107–132. 22 indexed citations

Arya, Vikas, et al.. (2022). Quality Dimensions of Augmented Reality-based Mobile Apps for Smart-Tourism and its Impact on Customer Satisfaction & Reuse Intention. Tourism Planning & Development. 20(2). 236–259. 28 indexed citations

10.

Rashid, Rao Muhammad, Abdul Hameed Pitafi, Muhammad Asif Qureshi, & Anshuman Sharma. (2022). Role of Social Commerce Constructs and Social Presence as Moderator on Consumers' Buying Intentions During COVID-19. Frontiers in Psychology. 13. 772028–772028. 21 indexed citations

11.

Sharma, Anshuman, Rohita Dwivedi, Marcello M. Mariani, & Tahir Islam. (2022). Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model. Technological Forecasting and Social Change. 180. 121731–121731. 58 indexed citations

12.

Sharma, Anshuman, et al.. (2022). A multi-analytic approach to predict social media marketing influence on consumer purchase intention. Journal of Indian Business Research. 14(2). 125–149. 44 indexed citations

13.

Alalwan, Ali Abdallah, et al.. (2022). Entrepreneurial e-equity crowdfunding platforms: antecedents of knowledge acquisition and innovation performance. European Journal of Innovation Management. 27(2). 521–550. 10 indexed citations

14.

Sharma, Anshuman. (2021). Knowledge sharing intention and consumer perception in social networking sites. World Review of Science Technology and Sustainable Development. 17(4). 348–348. 4 indexed citations

15.

Hanaysha, Jalal Rajeh, Anshuman Sharma, & Alaa M. Momani. (2021). AN EXPLORATION OF SOCIAL MEDIA MARKETING FEATURES AND BRAND LOYALTY IN THE FAST FOOD INDUSTRY. 14(8). 81–92. 12 indexed citations

16.

Sharma, Anshuman, et al.. (2021). Modelling the inhibitors of cold supply chain using fuzzy interpretive structural modeling and fuzzy MICMAC analysis. PLoS ONE. 16(4). e0249046–e0249046. 24 indexed citations

17.

Sharma, Anshuman, et al.. (2021). Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach. Journal of Indian Business Research. 14(2). 108–124. 8 indexed citations

18.

Shishakly, Rima, et al.. (2020). Investigating the effect of learning management system transition on administrative staff performance using task-technology fit approach. Management Science Letters. 711–718. 6 indexed citations

19.

Sharma, Anshuman, et al.. (2019). Exploring the Mediating Effect of Responsive Market Orientation between the Relationship of Entrepreneurial Orientation and Firm Performance. International Journal of Engineering and Advanced Technology. 9(1). 6766–6772. 1 indexed citations

20.

Sharma, Anshuman, et al.. (2012). Sales And Distribution Management. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact