Nadia Zainuddin

805 total citations
32 papers, 591 citations indexed

About

Nadia Zainuddin is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Nadia Zainuddin has authored 32 papers receiving a total of 591 indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 19 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. Recurrent topics in Nadia Zainuddin's work include Service and Product Innovation (20 papers), Customer Service Quality and Loyalty (16 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers). Nadia Zainuddin is often cited by papers focused on Service and Product Innovation (20 papers), Customer Service Quality and Loyalty (16 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers). Nadia Zainuddin collaborates with scholars based in Australia, United Kingdom and Ireland. Nadia Zainuddin's co-authors include Rebekah Russell‐Bennett, Ross Gordon, Josephine Previte, Leona Tam, Rory Mulcahy, Mark S. Rosenbaum, Raymond P. Fisk, Chris Magee, Kerri-Ann Kuhn and Cheryl Leo and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Services Marketing.

In The Last Decade

Nadia Zainuddin

31 papers receiving 574 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Nadia Zainuddin Australia 13 390 233 188 60 55 32 591
Tracey King Schaller United States 6 109 0.3× 126 0.5× 107 0.6× 15 0.3× 11 0.2× 10 376
Hillman Wirawan Indonesia 13 96 0.2× 109 0.5× 254 1.4× 12 0.2× 14 0.3× 41 611
Kalpina Kumari Pakistan 13 125 0.3× 51 0.2× 125 0.7× 17 0.3× 11 0.2× 17 529
Daniel M. Ladik United States 10 136 0.3× 123 0.5× 201 1.1× 7 0.1× 14 0.3× 14 433
Tanya Drollinger Canada 10 158 0.4× 220 0.9× 227 1.2× 7 0.1× 7 0.1× 13 510
Tali Seger-Guttmann Israel 10 165 0.4× 182 0.8× 175 0.9× 26 0.4× 2 0.0× 28 388
Christopher E. Whelpley United States 8 26 0.1× 76 0.3× 158 0.8× 22 0.4× 27 0.5× 16 465
Selin Metin Camgöz Türkiye 12 34 0.1× 174 0.7× 267 1.4× 35 0.6× 12 0.2× 43 556
Hyun-ju Choi South Korea 12 123 0.3× 199 0.9× 100 0.5× 4 0.1× 11 0.2× 32 481
Jennifer Christie Siemens United States 12 181 0.5× 145 0.6× 86 0.5× 2 0.0× 35 0.6× 20 426

Countries citing papers authored by Nadia Zainuddin

Since Specialization
Citations

This map shows the geographic impact of Nadia Zainuddin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nadia Zainuddin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nadia Zainuddin more than expected).

Fields of papers citing papers by Nadia Zainuddin

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nadia Zainuddin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nadia Zainuddin. The network helps show where Nadia Zainuddin may publish in the future.

Co-authorship network of co-authors of Nadia Zainuddin

This figure shows the co-authorship network connecting the top 25 collaborators of Nadia Zainuddin. A scholar is included among the top collaborators of Nadia Zainuddin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nadia Zainuddin. Nadia Zainuddin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Nguyen, Quynh, et al.. (2025). A consumer wisdom-informed conceptualization for understanding prosocial behaviors. Journal of Business Research. 192. 115293–115293. 1 indexed citations
2.
Koe, Wei-Loon, et al.. (2024). Determinants of entrepreneurial intention: An empirical study of Malaysian public university business students. AIP conference proceedings. 2987. 20116–20116. 1 indexed citations
3.
Zainuddin, Nadia, Melanie Randle, Ross Gordon, & Sara Dolničar. (2024). Conceptualising the (dis)abling marketplace through value creation and destruction. Journal of Marketing Management. 40(5-6). 418–449. 2 indexed citations
4.
Anker, Thomas Boysen, Ross Gordon, & Nadia Zainuddin. (2021). Consumer-dominant social marketing: a definition and explication. European Journal of Marketing. 56(1). 159–183. 14 indexed citations
5.
Zainuddin, Nadia, et al.. (2021). Defining and explicating value re-creation to solve marketplace problems for consumers with vulnerabilities. Journal of Services Marketing. 35(6). 807–820. 6 indexed citations
6.
Randle, Melanie & Nadia Zainuddin. (2020). Value creation and destruction in the marketisation of human services. Journal of Services Marketing. 36(3). 326–339. 7 indexed citations
7.
Gordon, Ross & Nadia Zainuddin. (2020). Symbolic violence and marketing ECRs in the neoliberal University. Journal of Marketing Management. 36(7-8). 705–726. 13 indexed citations
8.
Mulcahy, Rory, Nadia Zainuddin, & Rebekah Russell‐Bennett. (2020). Transformative value and the role of involvement in gamification and serious games for well-being. Journal of service management. 32(2). 218–245. 38 indexed citations
9.
Russell‐Bennett, Rebekah, Raymond P. Fisk, Mark S. Rosenbaum, & Nadia Zainuddin. (2019). Commentary: transformative service research and social marketing – converging pathways to social change. Journal of Services Marketing. 33(6). 633–642. 81 indexed citations
10.
Zainuddin, Nadia, et al.. (2017). Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing. Journal of Marketing Management. 1–27. 28 indexed citations
11.
Zainuddin, Nadia, et al.. (2016). Serving yourself: value self-creation in health care service. Journal of Services Marketing. 30(6). 586–600. 65 indexed citations
12.
Russell‐Bennett, Rebekah, Josephine Previte, Charmine E. J. Härtel, Geoffrey Smith, & Nadia Zainuddin. (2016). The actual and imagined customer experiences of blood donation: A customer value perspective. Research Online (University of Wollongong). 777–782. 1 indexed citations
13.
Zainuddin, Nadia, et al.. (2014). Consumers as value creators: Exploring value self-creation in social marketing. Research Online (University of Wollongong). 1 indexed citations
14.
Pettigrew, Simone, et al.. (2014). Transforming consumers' lives through marketing. Research Online (University of Wollongong). 1 indexed citations
15.
Fisk, Raymond P., Mark S. Rosenbaum, Nadia Zainuddin, & Rebekah Russell‐Bennett. (2014). Social marketing and transformative service research: Exploring the similarities and differences of two research approaches. Research Online (University of Wollongong). 2 indexed citations
16.
Zainuddin, Nadia, Rebekah Russell‐Bennett, & Josephine Previte. (2013). The value of health and wellbeing: an empirical model of value creation in social marketing. European Journal of Marketing. 47(9). 1504–1524. 9 indexed citations
17.
Zainuddin, Nadia, Josephine Previte, & Rebekah Russell‐Bennett. (2011). A social marketing approach to value creation in a well-women's health service. Journal of Marketing Management. 27(3-4). 361–385. 58 indexed citations
18.
Zainuddin, Nadia. (2011). Value creation in social marketing for the continued use of wellness services. Research Online (University of Wollongong). 1–8. 2 indexed citations
19.
Zainuddin, Nadia, Josephine Previte, & Rebekah Russell‐Bennett. (2009). A qualitative investigation of sources of value in social marketing from the lens of a public health service. QUT ePrints (Queensland University of Technology). 1–9. 1 indexed citations
20.
Russell‐Bennett, Rebekah, Josephine Previte, & Nadia Zainuddin. (2009). Conceptualising Value Creation for Social Change Management. Australasian Marketing Journal (AMJ). 17(4). 211–218. 43 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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