Nadia Zainuddin
- Marketing top 2%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 5%
- Business and International Management top 5%
- Developmental and Educational Psychology
- Co-authors
- Rebekah Russell‐BennettRoss GordonJosephine PreviteLeona TamRory MulcahyMark S. RosenbaumRaymond P. FiskChris Magee
- Topics
- Service and Product Innovation (20 papers)Customer Service Quality and Loyalty (16 papers)Consumer Behavior in Brand Consumption and Identification (14 papers)
- Cited by
- MarketingBusiness and International ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- AustraliaUnited KingdomIreland
In The Last Decade
Nadia Zainuddin
31 papers receiving 574 citations
Peers
Comparison fields: 5 of 63
- Marketing 390
- Sociology and Political Science 233
- Organizational Behavior and Human Resource Management 188
- Business and International Management 60
- Developmental and Educational Psychology 55
Countries citing papers authored by Nadia Zainuddin
This map shows the geographic impact of Nadia Zainuddin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nadia Zainuddin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nadia Zainuddin more than expected).
Fields of papers citing papers by Nadia Zainuddin
This network shows the impact of papers produced by Nadia Zainuddin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nadia Zainuddin. The network helps show where Nadia Zainuddin may publish in the future.
Co-authorship network of co-authors of Nadia Zainuddin
This figure shows the co-authorship network connecting the top 25 collaborators of Nadia Zainuddin. A scholar is included among the top collaborators of Nadia Zainuddin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nadia Zainuddin. Nadia Zainuddin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 1 | |
| 3 | 2 | |
| 4 | 14 | |
| 5 | 6 | |
| 6 | 7 | |
| 7 | 13 | |
| 8 | 38 | |
| 9 | 81 | |
| 10 | 28 | |
| 11 | 65 | |
| 12 | The actual and imagined customer experiences of blood donation: A customer value perspective | 1 |
| 13 | Consumers as value creators: Exploring value self-creation in social marketing | 1 |
| 14 | Transforming consumers' lives through marketing | 1 |
| 15 | Social marketing and transformative service research: Exploring the similarities and differences of two research approaches | 2 |
| 16 | 9 | |
| 17 | 58 | |
| 18 | Value creation in social marketing for the continued use of wellness services | 2 |
| 19 | A qualitative investigation of sources of value in social marketing from the lens of a public health service | 1 |
| 20 | 43 |
About Nadia Zainuddin
Nadia Zainuddin is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Business and International Management, having authored 32 papers that have together received 591 indexed citations. Recurring topics across this work include Service and Product Innovation (20 papers), Customer Service Quality and Loyalty (16 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers). The work is most often cited by research in Marketing (390 citations), Business and International Management (60 citations) and Organizational Behavior and Human Resource Management (188 citations). Nadia Zainuddin has collaborated with scholars based in Australia, United Kingdom and Ireland. Frequent co-authors include Rebekah Russell‐Bennett, Ross Gordon, Josephine Previte, Leona Tam, Rory Mulcahy, Mark S. Rosenbaum, Raymond P. Fisk, Chris Magee, Kerri-Ann Kuhn and Cheryl Leo. Their work appears in journals such as Journal of Business Research, European Journal of Marketing and Journal of Services Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.