Cheryl Leo

1.1k total citations
27 papers, 808 citations indexed

About

Cheryl Leo is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Cheryl Leo has authored 27 papers receiving a total of 808 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Organizational Behavior and Human Resource Management, 13 papers in Marketing and 8 papers in Sociology and Political Science. Recurrent topics in Cheryl Leo's work include Customer Service Quality and Loyalty (13 papers), Service and Product Innovation (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Cheryl Leo is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Service and Product Innovation (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Cheryl Leo collaborates with scholars based in Australia, Taiwan and Malaysia. Cheryl Leo's co-authors include Rebekah Russell‐Bennett, Charmine E. J. Härtel, Cindy Yunhsin Chou, Sharyn Rundle‐Thiele, G Laud, Yelena Tsarenko, Timo Dietrich, Denni Arli, Herman H. M. Tse and Tom Chen and has published in prestigious journals such as PLoS ONE, Journal of Business Research and International Journal of Hospitality Management.

In The Last Decade

Cheryl Leo

27 papers receiving 767 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Cheryl Leo Australia 18 406 286 281 97 96 27 808
Marie‐Louise Fry Australia 14 267 0.7× 118 0.4× 270 1.0× 106 1.1× 99 1.0× 33 694
Sarah Xiao United Kingdom 14 623 1.5× 190 0.7× 423 1.5× 219 2.3× 47 0.5× 31 1.0k
Valerie A. Taylor United States 13 369 0.9× 175 0.6× 323 1.1× 99 1.0× 36 0.4× 28 697
William D. Diamond United States 16 457 1.1× 127 0.4× 386 1.4× 84 0.9× 83 0.9× 23 853
Jesús Fernández Gavira Spain 12 212 0.5× 195 0.7× 279 1.0× 74 0.8× 35 0.4× 62 626
Lynn Sudbury‐Riley United Kingdom 16 529 1.3× 84 0.3× 227 0.8× 96 1.0× 54 0.6× 40 947
Mark Mulder United States 6 663 1.6× 340 1.2× 311 1.1× 50 0.5× 36 0.4× 11 965
Michael L. Capella United States 14 610 1.5× 418 1.5× 588 2.1× 192 2.0× 60 0.6× 20 1.1k
John P. Murry United States 11 275 0.7× 153 0.5× 191 0.7× 49 0.5× 51 0.5× 15 667
Dan Fisher United States 9 430 1.1× 131 0.5× 233 0.8× 55 0.6× 25 0.3× 24 674

Countries citing papers authored by Cheryl Leo

Since Specialization
Citations

This map shows the geographic impact of Cheryl Leo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cheryl Leo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cheryl Leo more than expected).

Fields of papers citing papers by Cheryl Leo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Cheryl Leo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cheryl Leo. The network helps show where Cheryl Leo may publish in the future.

Co-authorship network of co-authors of Cheryl Leo

This figure shows the co-authorship network connecting the top 25 collaborators of Cheryl Leo. A scholar is included among the top collaborators of Cheryl Leo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Cheryl Leo. Cheryl Leo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Bruce, Mieghan, et al.. (2022). Parents’ awareness of antimicrobial resistance: a qualitative study utilising the Health Belief Model in Perth, Western Australia. Australian and New Zealand Journal of Public Health. 46(6). 764–770. 9 indexed citations
3.
4.
Leo, Cheryl, G Laud, & Cindy Yunhsin Chou. (2022). Digital transformation for crisis preparedness: service employees’ perspective. Journal of Services Marketing. 37(3). 351–370. 18 indexed citations
5.
Laud, G, Cindy Yunhsin Chou, & Cheryl Leo. (2022). Service system well-being: scale development and validation. Journal of service management. 34(3). 368–402. 10 indexed citations
6.
Chou, Cindy Yunhsin, Cheryl Leo, Yelena Tsarenko, & Tom Chen. (2022). When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services. European Journal of Marketing. 57(2). 626–652. 24 indexed citations
7.
Leo, Cheryl, Cindy Yunhsin Chou, & Tom Chen. (2019). Working consumers’ psychological states in firm-hosted virtual communities. Journal of service management. 30(3). 302–325. 14 indexed citations
8.
Laud, G, Liliana L. Bove, Chatura Ranaweera, et al.. (2019). Value co-destruction: a typology of resource misintegration manifestations. Journal of Services Marketing. 33(7). 866–889. 81 indexed citations
9.
Tsarenko, Yelena, Cheryl Leo, & Herman H. M. Tse. (2017). When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition. Journal of Business Research. 82. 260–268. 75 indexed citations
10.
Leo, Cheryl & Nadia Zainuddin. (2017). Exploring value destruction in social marketing services. Journal of Social Marketing. 7(4). 405–422. 22 indexed citations
11.
Russell‐Bennett, Rebekah, Cheryl Leo, Sharyn Rundle‐Thiele, & Judy Drennan. (2016). A Hierarchy-of-Effects Approach to Designing a Social Marketing Game. Journal of Nonprofit & Public Sector Marketing. 28(2). 105–128. 24 indexed citations
12.
Dietrich, Timo, Sharyn Rundle‐Thiele, Lisa Schuster, et al.. (2015). Differential segmentation responses to an alcohol social marketing program. Addictive Behaviors. 49. 68–77. 47 indexed citations
13.
Dietrich, Timo, Sharyn Rundle‐Thiele, Cheryl Leo, & Jason P. Connor. (2015). One Size (Never) Fits All: Segment Differences Observed Following a School‐Based Alcohol Social Marketing Program. Journal of School Health. 85(4). 251–259. 30 indexed citations
14.
Rundle‐Thiele, Sharyn, Lisa Schuster, Timo Dietrich, et al.. (2015). Maintaining or changing a drinking behavior? GOKA's short-term outcomes. Journal of Business Research. 68(10). 2155–2163. 40 indexed citations
15.
Leo, Cheryl. (2013). When enough is enough! Alcohol servers’ refusal styles and key antecedents. International Journal of Hospitality Management. 35. 10–18. 5 indexed citations
16.
Leo, Cheryl & Rebekah Russell‐Bennett. (2013). Developing a multidimensional scale of customer-oriented deviance (COD). Journal of Business Research. 67(6). 1218–1225. 33 indexed citations
17.
Leo, Cheryl. (2013). Social Marketing Customer Orientation: A Conceptualization, Typology, and Conceptual Framework. Journal of Nonprofit & Public Sector Marketing. 25(1). 56–80. 14 indexed citations
18.
Leo, Cheryl & Rebekah Russell‐Bennett. (2012). Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective. Journal of Marketing Management. 28(7-8). 865–886. 28 indexed citations
19.
Leo, Cheryl & Rebekah Russell‐Bennett. (2007). Customer-oriented Defiance (COD): Exploring Righteous, Sacrificing and Sneaky Behaviours. Murdoch Research Repository (Murdoch University). 1 indexed citations
20.
Leo, Cheryl, et al.. (2005). A Comparison of Australian and Singaporean Consumer Decision-Making Styles. Journal of Customer Behaviour. 4(1). 17–45. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Marie‐Louise Fry Breakdown of academic impact, for papers by Sarah Xiao Breakdown of academic impact, for papers by Valerie A. Taylor Breakdown of academic impact, for papers by William D. Diamond Breakdown of academic impact, for papers by Jesús Fernández Gavira Breakdown of academic impact, for papers by Lynn Sudbury‐Riley Breakdown of academic impact, for papers by Mark Mulder Breakdown of academic impact, for papers by Michael L. Capella Breakdown of academic impact, for papers by John P. Murry Breakdown of academic impact, for papers by Dan Fisher
Rankless by CCL
2026