Leona Tam

2.6k total citations
33 papers, 1.8k citations indexed

About

Leona Tam is a scholar working on Marketing, Applied Psychology and Social Psychology. According to data from OpenAlex, Leona Tam has authored 33 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 12 papers in Applied Psychology and 9 papers in Social Psychology. Recurrent topics in Leona Tam's work include Behavioral Health and Interventions (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Decision-Making and Behavioral Economics (6 papers). Leona Tam is often cited by papers focused on Behavioral Health and Interventions (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Decision-Making and Behavioral Economics (6 papers). Leona Tam collaborates with scholars based in United States, Australia and Ghana. Leona Tam's co-authors include Vivian W.Y. Tam, Wendy Wood, Liyin Shen, Yingbo Ji, Yuping Liu–Thompkins, Jelena Spanjol, Kiran Karande, Vincent P. Magnini, Utpal M. Dholakia and Myron Glassman and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Cleaner Production.

In The Last Decade

Leona Tam

32 papers receiving 1.7k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Leona Tam United States	18	481	373	356	304	301	33	1.8k
T.M.M. Verhallen Netherlands	21	952 2.0×	474 1.3×	351 1.0×	135 0.4×	239 0.8×	50	2.3k
Elizabeth V. Hobman Australia	21	274 0.6×	696 1.9×	702 2.0×	86 0.3×	346 1.1×	43	2.8k
Donald R. Bacon United States	21	645 1.3×	391 1.0×	402 1.1×	100 0.3×	52 0.2×	68	2.8k
Tim Coltman Australia	23	686 1.4×	619 1.7×	718 2.0×	147 0.5×	57 0.2×	62	3.1k
Bryan Bollinger United States	19	624 1.3×	618 1.7×	91 0.3×	163 0.5×	63 0.2×	49	2.3k
Muhammad Ashraf Fauzi Malaysia	24	319 0.7×	424 1.1×	152 0.4×	38 0.1×	147 0.5×	160	1.9k
Mei Li China	16	382 0.8×	392 1.1×	308 0.9×	63 0.2×	76 0.3×	70	2.2k
Margareta Friman Sweden	46	1.0k 2.2×	1.1k 3.1×	1.1k 3.1×	747 2.5×	472 1.6×	133	7.0k
Ulf Schrader Germany	22	1.1k 2.3×	467 1.3×	182 0.5×	223 0.7×	60 0.2×	44	2.1k
Linda Brennan Australia	26	811 1.7×	937 2.5×	170 0.5×	263 0.9×	38 0.1×	127	2.7k

Countries citing papers authored by Leona Tam

Since Specialization

Citations

This map shows the geographic impact of Leona Tam's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Leona Tam with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Leona Tam more than expected).

Fields of papers citing papers by Leona Tam

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Leona Tam. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Leona Tam. The network helps show where Leona Tam may publish in the future.

Co-authorship network of co-authors of Leona Tam

This figure shows the co-authorship network connecting the top 25 collaborators of Leona Tam. A scholar is included among the top collaborators of Leona Tam based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Leona Tam. Leona Tam is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Tam, Leona, et al.. (2023). The Use of Instagram in Impulsive Fashion Purchases amongst Kazakhstani Centennials. 3(67). 59–71. 1 indexed citations

Tam, Leona, et al.. (2022). A155 ASEPTIC ABSCESS SYNDROME IN INFLAMMATORY BOWEL DISEASE: A CASE REPORT. Journal of the Canadian Association of Gastroenterology. 5(Supplement_1). 29–31. 2 indexed citations

Tam, Leona, et al.. (2017). Do You Feel Financially Secured? The Investigation of Economic Indicators and Consequences of Financial Well-Being. DigitalCommons - Kennesaw State University (Kennesaw State University). 5(3). 15. 6 indexed citations

Dholakia, Utpal M. & Leona Tam. (2017). Commentary: Studying Consumer Habits in the Field: Some Suggestions for Conducting Industry-Supported Research. Journal of the Association for Consumer Research. 2(3). 371–374. 1 indexed citations

Zainuddin, Nadia, et al.. (2017). Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing. Journal of Marketing Management. 1–27. 28 indexed citations

Zainuddin, Nadia, et al.. (2016). Serving yourself: value self-creation in health care service. Journal of Services Marketing. 30(6). 586–600. 65 indexed citations

Tam, Leona, et al.. (2015). Do you feel financially secured? The investigation of economic indicators of financial well-being. DigitalCommons - Kennesaw State University (Kennesaw State University). 1. 2 indexed citations

Massingham, Peter & Leona Tam. (2015). The relationship between human capital, value creation and employee reward. Journal of Intellectual Capital. 16(2). 390–418. 60 indexed citations

He, Yi, Qimei Chen, Leona Tam, & Ruby P. Lee. (2014). Managing sub-branding affect transfer: the role of consideration set size and brand loyalty. Marketing Letters. 27(1). 103–113. 23 indexed citations

10.

Tam, Leona & Utpal M. Dholakia. (2013). Saving in Cycles: How to Get People to Save More Money. Research Online (University of Wollongong). 1 indexed citations

11.

Howell, Ryan T., et al.. (2012). Money Buys Financial Security and Psychological Need Satisfaction: Testing Need Theory in Affluence. Social Indicators Research. 110(1). 17–29. 49 indexed citations

12.

Spanjol, Jelena, Leona Tam, William J. Qualls, & Jonathan D. Bohlmann. (2011). New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions^*. Journal of Product Innovation Management. 28(5). 623–640. 43 indexed citations

13.

Tam, Leona, Richard P. Bagozzi, & Jelena Spanjol. (2010). When planning is not enough: The self-regulatory effect of implementation intentions on changing snacking habits.. Health Psychology. 29(3). 284–292.

14.

Tam, Leona & Utpal M. Dholakia. (2010). Delay and duration effects of time frames on personal savings estimates and behavior. Organizational Behavior and Human Decision Processes. 114(2). 142–152. 19 indexed citations

15.

Tam, Leona, et al.. (2009). The psychology of password management: a tradeoff between security and convenience. Behaviour and Information Technology. 29(3). 233–244. 103 indexed citations

16.

Tam, Vivian W.Y., Leona Tam, & Saixing Zeng. (2009). Cost effectiveness and tradeoff on the use of rainwater tank: An empirical study in Australian residential decision-making. Resources Conservation and Recycling. 54(3). 178–186. 85 indexed citations

17.

Tam, Vivian W.Y., Leona Tam, & Khoa N. Le. (2009). Cross-cultural comparison of concrete recycling decision-making and implementation in construction industry. Waste Management. 30(2). 291–297. 45 indexed citations

18.

Tam, Leona, Wendy Wood, & Mindy F. Ji. (2009). Brand loyalty is not habitual. 43. 15 indexed citations

19.

Shen, Liyin, Vivian W.Y. Tam, Leona Tam, & Yingbo Ji. (2009). Project feasibility study: the key to successful implementation of sustainable and socially responsible construction management practice. Journal of Cleaner Production. 18(3). 254–259. 325 indexed citations

20.

Wood, Wendy, et al.. (2005). Changing circumstances, disrupting habits.. Journal of Personality and Social Psychology. 88(6). 918–933. 457 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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