Minette E. Drumwright

6.2k total citations · 2 hit papers
38 papers, 4.4k citations indexed

About

Minette E. Drumwright is a scholar working on Marketing, Strategy and Management and Information Systems and Management. According to data from OpenAlex, Minette E. Drumwright has authored 38 papers receiving a total of 4.4k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 12 papers in Strategy and Management and 12 papers in Information Systems and Management. Recurrent topics in Minette E. Drumwright's work include Ethics in Business and Education (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Corporate Social Responsibility Reporting (8 papers). Minette E. Drumwright is often cited by papers focused on Ethics in Business and Education (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Corporate Social Responsibility Reporting (8 papers). Minette E. Drumwright collaborates with scholars based in United States, Canada and South Korea. Minette E. Drumwright's co-authors include Bridgette M. Braig, Donald R. Lichtenstein, Peggy Cunningham, Ida E. Berger, Patrick E. Murphy, Tae Rang Choi, Mary C. Gentile, N. Craig Smith, Mark Yi‐Cheon Yim and Vincent Cicchirillo and has published in prestigious journals such as Journal of Marketing, Computers in Human Behavior and California Management Review.

In The Last Decade

Minette E. Drumwright

36 papers receiving 4.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

2004 1.2k citations Minette E. Drumwright et al. Journal of Marketing profile →
Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion

1994 626 citations Minette E. Drumwright Journal of Marketing profile →

Peers

Countries citing papers authored by Minette E. Drumwright

Since Specialization

Citations

This map shows the geographic impact of Minette E. Drumwright's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Minette E. Drumwright with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Minette E. Drumwright more than expected).

Fields of papers citing papers by Minette E. Drumwright

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Minette E. Drumwright. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Minette E. Drumwright. The network helps show where Minette E. Drumwright may publish in the future.

Co-authorship network of co-authors of Minette E. Drumwright

This figure shows the co-authorship network connecting the top 25 collaborators of Minette E. Drumwright. A scholar is included among the top collaborators of Minette E. Drumwright based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Minette E. Drumwright. Minette E. Drumwright is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Hypocrisy Induction in Advertising 2022 ·Journal of Advertising ·(unknown), Yuhosua Ryoo, Minette E. Drumwright, Sukki Yoon	16
2	Social Responsibility and Event-Sponsor Portfolio Fit: Positive Outcomes for Events and Brand Sponsors 2019 ·SSRN Electronic Journal ·Angeline Close Scheinbaum, Russell Lacey, Minette E. Drumwright	2
3	Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior 2019 ·Journal of Interactive Marketing ·Yongwoog Andrew Jeon, (unknown), (unknown), Minette E. Drumwright	65
4	Native Advertising: Is Deception an Asset or a Liability? 2018 ·Journal of Media Ethics ·(unknown), Minette E. Drumwright, (unknown)	22
5	‘Where I come from’ determines, ‘how I construe my future’: the fit effect of culture, temporal distance, and construal level 2016 ·International Journal of Advertising ·(unknown), Yongjun Sung, Minette E. Drumwright	37
6	Habitus, doxa, and ethics: insights from advertising in emerging markets in the Middle East and North Africa 2015 ·Consumption Markets & Culture ·Minette E. Drumwright, Sara Kamal	10
7	Behavioral Ethics and Teaching Ethical Decision Making 2015 ·Decision Sciences Journal of Innovative Education ·Minette E. Drumwright, Robert A. Prentice, (unknown)	64
8	Freedom of the Press and Journalism Ethics in the Internet Age 2013 ·Minette E. Drumwright	1
9	The Impact of Stereoscopic Three-Dimensional (3-D) Advertising 2012 ·Journal of Advertising ·Mark Yi‐Cheon Yim, Vincent Cicchirillo, Minette E. Drumwright	79
10	PR Professionals as Organizational Conscience 2012 ·Journal of Mass Media Ethics ·Marlene S. Neill, Minette E. Drumwright	35
11	The New Marketing Myopia 2010 ·Journal of Public Policy & Marketing ·N. Craig Smith, Minette E. Drumwright, Mary C. Gentile	118
12	The Current State of Advertising Ethics: Industry and Academic Perspectives 2009 ·Journal of Advertising ·Minette E. Drumwright, Patrick E. Murphy	115
13	Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue 2007 ·California Management Review ·Ida E. Berger, Peggy Cunningham, Minette E. Drumwright	238
14	Advertising Ethics: Reasons, Rationalizations, Biases, and Heuristics 2006 ·SSRN Electronic Journal ·Minette E. Drumwright, (unknown)	1
15	HOW ADVERTISING PRACTITIONERS VIEW ETHICS : Moral Muteness, Moral Myopia, and Moral Imagination 2004 ·Journal of Advertising ·Minette E. Drumwright, Patrick E. Murphy	148
16	Company Advertising with a Social Dimension: The Role of Noneconomic Criteria 1996 ·Journal of Marketing ·Minette E. Drumwright	479
17	Company Advertising with a Social Dimension: The Role of Noneconomic Criteria 1996 ·Journal of Marketing ·Minette E. Drumwright	253
18	Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion breakdown → 1994 ·Journal of Marketing ·Minette E. Drumwright	626
19	Socially responsible organizational buying 1992 ·Marketing Science Institute eBooks ·Minette E. Drumwright	18
20	A demonstration of anomalies in evaluations of bundling 1992 ·Marketing Letters ·Minette E. Drumwright	57

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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