Minette E. Drumwright

6.2k total citations · 2 hit papers
38 papers, 4.4k citations indexed

About

Minette E. Drumwright is a scholar working on Marketing, Strategy and Management and Information Systems and Management. According to data from OpenAlex, Minette E. Drumwright has authored 38 papers receiving a total of 4.4k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 12 papers in Strategy and Management and 12 papers in Information Systems and Management. Recurrent topics in Minette E. Drumwright's work include Ethics in Business and Education (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Corporate Social Responsibility Reporting (8 papers). Minette E. Drumwright is often cited by papers focused on Ethics in Business and Education (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Corporate Social Responsibility Reporting (8 papers). Minette E. Drumwright collaborates with scholars based in United States, South Korea and Canada. Minette E. Drumwright's co-authors include Donald R. Lichtenstein, Bridgette M. Braig, Peggy Cunningham, Ida E. Berger, Patrick E. Murphy, Tae Rang Choi, Mary C. Gentile, N. Craig Smith, Mark Yi‐Cheon Yim and Vincent Cicchirillo and has published in prestigious journals such as Journal of Marketing, Computers in Human Behavior and California Management Review.

In The Last Decade

Minette E. Drumwright

36 papers receiving 4.0k citations

Hit Papers

The Effect of Corporate S... 1994 2026 2004 2015 2004 1994 250 500 750 1000
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits
    2004 1.2k citations Minette E. Drumwright et al. Journal of Marketing profile →
  2. Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion
    1994 626 citations Minette E. Drumwright Journal of Marketing profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Minette E. Drumwright 2.6k 2.3k 1.2k 1.2k 712 38 4.4k
N. Craig Smith 1.9k 0.7× 1.9k 0.8× 869 0.7× 1.1k 1.0× 1.1k 1.5× 103 4.5k
Niraj Dawar 2.6k 1.0× 1.6k 0.7× 1.3k 1.1× 1.5k 1.3× 452 0.6× 32 4.5k
Chenting Su 2.0k 0.7× 1.3k 0.6× 1.4k 1.2× 1.9k 1.6× 470 0.7× 49 4.5k
Valérie Swaen 2.6k 1.0× 3.5k 1.5× 1.7k 1.5× 595 0.5× 818 1.1× 78 4.8k
Ignacio Bosque 2.6k 1.0× 2.1k 0.9× 1.7k 1.5× 1.9k 1.6× 624 0.9× 130 5.7k
Russell Abratt 2.8k 1.1× 1.8k 0.8× 1.9k 1.6× 1.6k 1.4× 679 1.0× 123 4.9k
Audhesh K. Paswan 1.8k 0.7× 1.2k 0.5× 1.0k 0.9× 1.2k 1.1× 571 0.8× 109 3.9k
Hongwei He 2.1k 0.8× 1.9k 0.8× 1.8k 1.5× 1.3k 1.1× 453 0.6× 61 4.6k
Joëlle Vanhamme 1.6k 0.6× 1.3k 0.5× 961 0.8× 1.1k 0.9× 390 0.5× 66 3.1k
Anil Menon 2.4k 0.9× 2.8k 1.2× 1.5k 1.3× 1.0k 0.9× 450 0.6× 40 5.2k

Countries citing papers authored by Minette E. Drumwright

Since Specialization
Citations

This map shows the geographic impact of Minette E. Drumwright's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Minette E. Drumwright with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Minette E. Drumwright more than expected).

Fields of papers citing papers by Minette E. Drumwright

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Minette E. Drumwright. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Minette E. Drumwright. The network helps show where Minette E. Drumwright may publish in the future.

Co-authorship network of co-authors of Minette E. Drumwright

This figure shows the co-authorship network connecting the top 25 collaborators of Minette E. Drumwright. A scholar is included among the top collaborators of Minette E. Drumwright based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Minette E. Drumwright. Minette E. Drumwright is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Ryoo, Yuhosua, et al.. (2022). Hypocrisy Induction in Advertising. Journal of Advertising. 52(3). 349–368. 16 indexed citations
2.
Drumwright, Minette E. & Peggy Cunningham. (2020). Unethical Newsroom Behavior: Paradoxes and a Perfect Storm. Journalism Practice. 16(5). 963–983. 4 indexed citations
3.
Scheinbaum, Angeline Close, Russell Lacey, & Minette E. Drumwright. (2019). Social Responsibility and Event-Sponsor Portfolio Fit: Positive Outcomes for Events and Brand Sponsors. SSRN Electronic Journal. 2 indexed citations
4.
Jeon, Yongwoog Andrew, et al.. (2019). Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior. Journal of Interactive Marketing. 47(1). 144–158. 65 indexed citations
5.
Drumwright, Minette E., et al.. (2018). Native Advertising: Is Deception an Asset or a Liability?. Journal of Media Ethics. 33(3). 102–119. 22 indexed citations
6.
Drumwright, Minette E., et al.. (2018). Nonprofit fundraising with virtual reality. Nonprofit Management and Leadership. 29(1). 11–27. 46 indexed citations
7.
Sung, Yongjun, et al.. (2016). ‘Where I come from’ determines, ‘how I construe my future’: the fit effect of culture, temporal distance, and construal level. International Journal of Advertising. 37(2). 270–288. 37 indexed citations
8.
Drumwright, Minette E. & Sara Kamal. (2015). Habitus, doxa, and ethics: insights from advertising in emerging markets in the Middle East and North Africa. Consumption Markets & Culture. 19(2). 172–205. 10 indexed citations
9.
Drumwright, Minette E.. (2015). The conscience economy: how a mass movement for good is great for business. Consumption Markets & Culture. 19(4). 389–393. 2 indexed citations
10.
Neill, Marlene S. & Minette E. Drumwright. (2012). PR Professionals as Organizational Conscience. Journal of Mass Media Ethics. 27(4). 220–234. 35 indexed citations
11.
Yim, Mark Yi‐Cheon, Vincent Cicchirillo, & Minette E. Drumwright. (2012). The Impact of Stereoscopic Three-Dimensional (3-D) Advertising. Journal of Advertising. 41(2). 113–128. 79 indexed citations
12.
Smith, N. Craig, Minette E. Drumwright, & Mary C. Gentile. (2010). The New Marketing Myopia. Journal of Public Policy & Marketing. 29(1). 4–11. 118 indexed citations
13.
Smith, N. Craig, Minette E. Drumwright, & Mary C. Gentile. (2009). The New Marketing Myopia. SSRN Electronic Journal. 2 indexed citations
14.
Berger, Ida E., Peggy Cunningham, & Minette E. Drumwright. (2007). Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue. California Management Review. 49(4). 132–157. 238 indexed citations
15.
Drumwright, Minette E., et al.. (2006). Advertising Ethics: Reasons, Rationalizations, Biases, and Heuristics. SSRN Electronic Journal. 1 indexed citations
16.
Drumwright, Minette E. & Patrick E. Murphy. (2004). HOW ADVERTISING PRACTITIONERS VIEW ETHICS : Moral Muteness, Moral Myopia, and Moral Imagination. Journal of Advertising. 33(2). 7–24. 148 indexed citations
17.
Drumwright, Minette E.. (1996). Company Advertising with a Social Dimension: The Role of Noneconomic Criteria. Journal of Marketing. 60(4). 71–87. 479 indexed citations
18.
Drumwright, Minette E.. (1996). Company Advertising with a Social Dimension: The Role of Noneconomic Criteria. Journal of Marketing. 60(4). 71–71. 253 indexed citations
19.
Drumwright, Minette E.. (1994). Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion. Journal of Marketing. 58(3). 1–19. 626 indexed citations breakdown →
20.
Drumwright, Minette E.. (1992). Socially responsible organizational buying. Marketing Science Institute eBooks. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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