Sukki Yoon
- Marketing top 0.5%
- Sociology and Political Science top 1%
- Social Psychology top 5%
- Information Systems and Management top 1%
- Applied Psychology top 1%
- Co-authors
- Tae Hyun BaekYung Kyun ChoiYeonshin KimYuri SeoLamberto ZolloRiccardo RialtiSeeun KimRaffaele Filieri
- Topics
- Consumer Behavior in Brand Consumption and Identification (52 papers)Digital Marketing and Social Media (30 papers)Media Influence and Health (16 papers)
- Journals
- Journal of Business ResearchEuropean Journal of MarketingJournal of Retailing and Consumer Services
- Partner nations
- United StatesSouth KoreaNew Zealand
In The Last Decade
Sukki Yoon
85 papers receiving 2.5k citations
Hit Papers
Peers
Comparison fields: 5 of 93
- Marketing 1.6k
- Sociology and Political Science 1.4k
- Social Psychology 428
- Information Systems and Management 362
- Applied Psychology 359
Countries citing papers authored by Sukki Yoon
This map shows the geographic impact of Sukki Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sukki Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sukki Yoon more than expected).
Fields of papers citing papers by Sukki Yoon
This network shows the impact of papers produced by Sukki Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sukki Yoon. The network helps show where Sukki Yoon may publish in the future.
Co-authorship network of co-authors of Sukki Yoon
This figure shows the co-authorship network connecting the top 25 collaborators of Sukki Yoon. A scholar is included among the top collaborators of Sukki Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sukki Yoon. Sukki Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 9 | |
| 4 | 5 | |
| 5 | 11 | |
| 6 | 4 | |
| 7 | 49 | |
| 8 | 58 | |
| 9 | 10 | |
| 10 | 14 | |
| 11 | 75 | |
| 12 | 1 | |
| 13 | 2 | |
| 14 | 92 | |
| 15 | 21 | |
| 16 | Do Negative Consumption Experiences Hurt Manufacturers or Retailer | 6 |
| 17 | When Intrusive Can Be Likable: Product Placement Effects on Multitasking Consumers | 30 |
| 18 | No More Leads to Want More, but No Less Leads to Want Less: counterfactual thinking when faced with point-of-purchase discounts | 2 |
| 19 | Advertising Creativity in Korea: Scale Development and Validation | 8 |
| 20 | Not Me Or Not Them?: the Role of Culture in Discrepant Effects of Health Communication on Self and Others | 1 |
About Sukki Yoon
Sukki Yoon is a scholar working on Marketing, Applied Psychology and Literature and Literary Theory, having authored 89 papers that have together received 2.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (52 papers), Digital Marketing and Social Media (30 papers) and Media Influence and Health (16 papers). The work is most often cited by research in Marketing (1.6k citations), Applied Psychology (359 citations) and Information Systems and Management (362 citations). Sukki Yoon has collaborated with scholars based in United States, South Korea and New Zealand. Frequent co-authors include Tae Hyun Baek, Yung Kyun Choi, Yeonshin Kim, Yuri Seo, Lamberto Zollo, Riccardo Rialti, Seeun Kim, Raffaele Filieri, Sujin Song and Marat Bakpayev. Their work appears in journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.