Sukki Yoon

About

Sukki Yoon is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Sukki Yoon has authored 82 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 55 papers in Marketing, 43 papers in Sociology and Political Science and 20 papers in Social Psychology. Recurrent topics in Sukki Yoon’s work include Consumer Behavior in Brand Consumption and Identification (48 papers), Digital Marketing and Social Media (27 papers) and Media Influence and Health (16 papers). Sukki Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (48 papers), Digital Marketing and Social Media (27 papers) and Media Influence and Health (16 papers). Sukki Yoon collaborates with scholars based in United States, South Korea and New Zealand. Sukki Yoon's co-authors include Tae Hyun Baek, Yung Kyun Choi, Yeonshin Kim, Yuri Seo, Riccardo Rialti, Lamberto Zollo, Seeun Kim, Sujin Song, Raffaele Filieri and Patrick Vargas and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.

In The Last Decade

Co-authorship network of co-authors of Sukki Yoon i

Layout:

Gravity: 0.05 Iterations: 100 Initial Temp: 1000 Cooling: 0.99 Min Temp: 1

Fields of papers citing papers by Sukki Yoon

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sukki Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sukki Yoon. The network helps show where Sukki Yoon may publish in the future.

Countries citing papers authored by Sukki Yoon

Since Specialization

Citations

This map shows the geographic impact of Sukki Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sukki Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sukki Yoon more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact