Niraj Dawar
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in ⓘ
- Marketing 19
- Consumer Behavior in Brand Consumption and Identification 16
- Consumer Market Behavior and Pricing 5
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- Digital Marketing and Social Media 8
- Co-authors
- Jill G. Klein (2 shared papers)Philip M. Parker (3 shared papers)Madan M. Pillutla (1 shared paper)Tony S. Frost (1 shared paper)Lydia J. Price (2 shared papers)Amitava Chattopadhyay (1 shared paper)Jing Lei (4 shared papers)Jing Lei (1 shared paper)
- Journals
- Journal of Marketing (3 papers)Journal of Business Research (3 papers)Journal of Consumer Psychology (2 papers)Marketing Letters (2 papers)Journal of Marketing Research (2 papers)
- Partner nations
- CanadaFranceUnited States
In The Last Decade
Niraj Dawar
32 papers receiving 4.0k citations
Hit Papers
Peers
Comparison fields: 5 of 100
- Marketing 2.6k
- Organizational Behavior and Human Resource Management 1.3k
- Strategy and Management 1.6k
- Business and International Management 143
- Information Systems and Management 452
Countries citing papers authored by Niraj Dawar
This map shows the geographic impact of Niraj Dawar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Niraj Dawar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Niraj Dawar more than expected).
Fields of papers citing papers by Niraj Dawar
This network shows the impact of papers produced by Niraj Dawar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Niraj Dawar. The network helps show where Niraj Dawar may publish in the future.
Co-authors
The 25 scholars most cited alongside Niraj Dawar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 32 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis Hit paper breakdown → | 2004 | 1106 |
| 2 | Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality Hit paper breakdown → | 1994 | 808 |
| 3 | Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations Hit paper breakdown → | 2000 | 708 |
| 4 | 1994 | 228 | |
| 5 | Competing with giants. Survival strategies for local companies in emerging markets. | 1999 | 220 |
| 6 | 1996 | 200 | |
| 7 | 2002 | 194 | |
| 8 | 2008 | 176 | |
| 9 | 2008 | 165 | |
| 10 | 2012 | 75 | |
| 11 | Beyond Better Products: Capturing Value in Customer Interactions | 2002 | 70 |
| 12 | 2014 | 68 | |
| 13 | 1994 | 63 | |
| 14 | 2002 | 62 | |
| 15 | 1996 | 60 | |
| 16 | 1998 | 42 | |
| 17 | 1997 | 39 | |
| 18 | 2014 | 34 | |
| 19 | 2019 | 26 | |
| 20 | Marketing universals: Consumers' use of brand name, price, physical appearance, and retailer | 1994 | 26 |
About Niraj Dawar
Niraj Dawar is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Social Psychology, having authored 32 papers that have together received 4.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (10 papers), Digital Marketing and Social Media (8 papers), Consumer Market Behavior and Pricing (5 papers), Innovation Diffusion and Forecasting (4 papers), Corporate Identity and Reputation (3 papers), Cultural Differences and Values (3 papers) and Psychology of Moral and Emotional Judgment (2 papers). The work is most often cited by research in Marketing (2.6k citations), Organizational Behavior and Human Resource Management (1.3k citations), Strategy and Management (1.6k citations), Business and International Management (143 citations) and Information Systems and Management (452 citations). Niraj Dawar has collaborated with scholars based in Canada, France and United States. Frequent co-authors include Jill G. Klein, Philip M. Parker, Madan M. Pillutla, Tony S. Frost, Lydia J. Price, Amitava Chattopadhyay, Jing Lei, Jing Lei, Jos Lemmink and Mark Vandenbosch. Their work appears in journals such as Journal of Marketing, Journal of Business Research, Journal of Consumer Psychology, Marketing Letters and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.