Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis
This map shows the geographic impact of Niraj Dawar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Niraj Dawar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Niraj Dawar more than expected).
This network shows the impact of papers produced by Niraj Dawar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Niraj Dawar. The network helps show where Niraj Dawar may publish in the future.
Co-authorship network of co-authors of Niraj Dawar
This figure shows the co-authorship network connecting the top 25 collaborators of Niraj Dawar.
A scholar is included among the top collaborators of Niraj Dawar based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Niraj Dawar. Niraj Dawar is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Lei, Jing, Niraj Dawar, & Jos Lemmink. (2008). The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios. ACR North American Advances.2 indexed citations
Lei, Jing, et al.. (2006). The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios. Research Publications (Maastricht University). 33(1). 324–325.4 indexed citations
10.
Dawar, Niraj. (2004). What are brands good for. MIT Sloan management review. 46(1). 31–37.25 indexed citations
11.
Dawar, Niraj & Mark Vandenbosch. (2004). The Seller's Hidden Advantage. MIT Sloan management review. 45(2). 83–88.15 indexed citations
12.
Dawar, Niraj. (2003). Microcapitalism and the Megacorporation. Harvard business review. 81(10). 131.10 indexed citations
13.
Vandenbosch, Mark & Niraj Dawar. (2002). Beyond Better Products: Capturing Value in Customer Interactions. MIT Sloan management review. 43(4). 35–42.70 indexed citations
14.
Dawar, Niraj & Tony S. Frost. (1999). Competing with giants. Survival strategies for local companies in emerging markets.. PubMed. 77(2). 119–29, 187.220 indexed citations
Dawar, Niraj & Philip M. Parker. (1994). Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality. Journal of Marketing. 58(2). 81–81.808 indexed citations breakdown →
20.
Dawar, Niraj, S. Ratneshwar, & Alan G. Sawyer. (1992). The Use of Multiple Methods to Explore Three-Way Person, Brand and Usage Context Interactions. ACR North American Advances.6 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.