Mark Yi‐Cheon Yim
- Marketing top 0.5%
- Sociology and Political Science top 2%
- Information Systems and Management top 1%
- Human-Computer Interaction top 0.5%
- Computer Vision and Pattern Recognition top 5%
- Co-authors
- Paul SauerShu‐Chuan ChuSunyoung ParkMinette E. DrumwrightVincent CicchirilloChan Yun Yooeunjin KimWilliam J. Reeves
- Topics
- Consumer Behavior in Brand Consumption and Identification (18 papers)Digital Marketing and Social Media (10 papers)Consumer Retail Behavior Studies (6 papers)
- Journals
- Journal of Business ResearchJournal of the Academy of Marketing ScienceJournal of Retailing and Consumer Services
- Partner nations
- United StatesSouth KoreaUnited Kingdom
In The Last Decade
Mark Yi‐Cheon Yim
21 papers receiving 1.3k citations
Hit Papers
Peers
Comparison fields: 5 of 74
- Marketing 919
- Sociology and Political Science 593
- Information Systems and Management 433
- Human-Computer Interaction 431
- Computer Vision and Pattern Recognition 201
Countries citing papers authored by Mark Yi‐Cheon Yim
This map shows the geographic impact of Mark Yi‐Cheon Yim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Yi‐Cheon Yim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Yi‐Cheon Yim more than expected).
Fields of papers citing papers by Mark Yi‐Cheon Yim
This network shows the impact of papers produced by Mark Yi‐Cheon Yim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Yi‐Cheon Yim. The network helps show where Mark Yi‐Cheon Yim may publish in the future.
Co-authorship network of co-authors of Mark Yi‐Cheon Yim
This figure shows the co-authorship network connecting the top 25 collaborators of Mark Yi‐Cheon Yim. A scholar is included among the top collaborators of Mark Yi‐Cheon Yim based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark Yi‐Cheon Yim. Mark Yi‐Cheon Yim is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 1 | |
| 4 | 0 | |
| 5 | 15 | |
| 6 | 7 | |
| 7 | 19 | |
| 8 | 29 | |
| 9 | 46 | |
| 10 | 12 | |
| 11 | 61 | |
| 12 | 12 | |
| 13 | 143 | |
| 14 | 11 | |
| 15 | 26 | |
| 16 | 14 | |
| 17 | Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspectivebreakdown → | 697 |
| 18 | When Highly Curious Consumers Have High Self-Esteem: Maximizing the Effects of Augmented Reality in Brand Communication | 1 |
| 19 | 135 | |
| 20 | 79 |
About Mark Yi‐Cheon Yim
Mark Yi‐Cheon Yim is a scholar working on Marketing, Human-Computer Interaction and Information Systems and Management, having authored 24 papers that have together received 1.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (10 papers) and Consumer Retail Behavior Studies (6 papers). The work is most often cited by research in Marketing (919 citations), Human-Computer Interaction (431 citations) and Information Systems and Management (433 citations). Mark Yi‐Cheon Yim has collaborated with scholars based in United States, South Korea and United Kingdom. Frequent co-authors include Paul Sauer, Shu‐Chuan Chu, Sunyoung Park, Minette E. Drumwright, Vincent Cicchirillo, Chan Yun Yoo, eunjin Kim, William J. Reeves, Sejin Lee and Iain MacRury. Their work appears in journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.