Chenting Su

5.8k total citations · 1 hit paper
49 papers, 4.5k citations indexed

About

Chenting Su is a scholar working on Organizational Behavior and Human Resource Management, Strategy and Management and Marketing. According to data from OpenAlex, Chenting Su has authored 49 papers receiving a total of 4.5k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Organizational Behavior and Human Resource Management, 21 papers in Strategy and Management and 18 papers in Marketing. Recurrent topics in Chenting Su's work include Customer Service Quality and Loyalty (18 papers), Digital Marketing and Social Media (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Chenting Su is often cited by papers focused on Customer Service Quality and Loyalty (18 papers), Digital Marketing and Social Media (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Chenting Su collaborates with scholars based in Hong Kong, China and United States. Chenting Su's co-authors include M. Joseph Sirgy, Kevin Zheng Zhou, Zhilin Yang, Nan Zhou, Juan Li, James E. Littlefield, Yeqing Bao, Qiyuan Zhang, Zhimin Zhou and Kim‐Shyan Fam and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research.

In The Last Decade

Chenting Su

47 papers receiving 4.1k citations

Hit Papers

Destination Image, Self-Congruity, and Travel Behavior: T... 2000 2026 2008 2017 2000 250 500 750

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Chenting Su Hong Kong 31 2.0k 1.9k 1.4k 1.3k 470 49 4.5k
Cheng Lu Wang United States 38 2.4k 1.2× 2.2k 1.1× 1.3k 0.9× 1.2k 0.9× 546 1.2× 81 4.8k
Hean Tat Keh China 34 2.2k 1.1× 1.6k 0.8× 1.8k 1.3× 1.1k 0.9× 482 1.0× 70 5.0k
Mark B. Houston United States 33 2.0k 1.0× 1.5k 0.8× 1.2k 0.9× 1.0k 0.8× 455 1.0× 59 4.3k
Audhesh K. Paswan United States 36 1.8k 0.9× 1.2k 0.7× 1.0k 0.8× 1.2k 1.0× 571 1.2× 109 3.9k
Audrey Gilmore United Kingdom 38 1.5k 0.8× 1.6k 0.9× 1.8k 1.3× 1.9k 1.5× 538 1.1× 95 5.5k
Simon J. Bell Australia 31 2.0k 1.0× 1.4k 0.7× 2.4k 1.7× 1.6k 1.2× 680 1.4× 52 4.8k
Jan Wieseke Germany 34 2.0k 1.0× 1.4k 0.8× 2.7k 2.0× 1.3k 1.0× 581 1.2× 71 4.7k
Seigyoung Auh United States 35 2.0k 1.0× 1.4k 0.7× 2.4k 1.8× 2.3k 1.8× 698 1.5× 62 5.3k
Aviv Shoham Israel 44 2.1k 1.1× 1.9k 1.0× 1.5k 1.1× 2.5k 1.9× 376 0.8× 139 6.2k
Niraj Dawar Canada 21 2.6k 1.3× 1.5k 0.8× 1.3k 0.9× 1.6k 1.3× 452 1.0× 32 4.5k

Countries citing papers authored by Chenting Su

Since Specialization
Citations

This map shows the geographic impact of Chenting Su's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chenting Su with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chenting Su more than expected).

Fields of papers citing papers by Chenting Su

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Chenting Su. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chenting Su. The network helps show where Chenting Su may publish in the future.

Co-authorship network of co-authors of Chenting Su

This figure shows the co-authorship network connecting the top 25 collaborators of Chenting Su. A scholar is included among the top collaborators of Chenting Su based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Chenting Su. Chenting Su is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kang, Jun, et al.. (2024). Effects of the Subscription-Based Partitioned Pricing Strategy of Digital Content Platforms on User Willingness to Purchase. Journal of theoretical and applied electronic commerce research. 19(4). 3305–3330. 2 indexed citations
2.
Shen, Lu, Chenting Su, Xu Zheng, & Guijun Zhuang. (2018). Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships. Journal of Business Research. 95. 103–115. 24 indexed citations
3.
Yang, Defeng, et al.. (2015). Going green: How different advertising appeals impact green consumption behavior. Journal of Business Research. 68(12). 2663–2675. 234 indexed citations
4.
Zhang, Ning, Zhimin Zhou, Chenting Su, & Nan Zhou. (2013). How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment. Cyberpsychology Behavior and Social Networking. 16(11). 836–842. 22 indexed citations
5.
Shou, Zhigang, et al.. (2013). Market munificence and inter-firm information sharing: The moderating effect of specific assets. Journal of Business Research. 66(10). 2130–2138. 31 indexed citations
6.
Yang, Zhilin, Chenting Su, & Kim‐Shyan Fam. (2012). Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency. Journal of Marketing. 76(3). 41–55. 237 indexed citations
7.
Dou, Wenyu, Kai H. Lim, Chenting Su, Nan Zhou, & Nan Cui. (2010). Brand positioning strategy using search engine marketing. MIS Quarterly. 34(2). 261–279. 76 indexed citations
8.
Dou, Wenyu, Hairong Li, Nan Zhou, & Chenting Su. (2009). Exploring relationship satisfaction between global professional service firms and local clients in emerging markets. Journal of International Business Studies. 41(7). 1198–1217. 39 indexed citations
9.
Liu, Yi, Chenting Su, Yuan Li, & Ting Liu. (2009). Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment. Industrial Marketing Management. 39(5). 844–852. 77 indexed citations
10.
Wang, Xuehua, et al.. (2009). The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China. 1 indexed citations
11.
Zhuang, Guijun, Nan Zhou, Chenting Su, & Zhilin Yang. (2008). Impact of social capital and guanxi orientation on interfirm communication in marketing channels. Systems Engineering - Theory & Practice. 28(3). 1–15. 5 indexed citations
12.
Sirgy, M. Joseph, Dong‐Jin Lee, Stephan Grzeskowiak, et al.. (2008). An Extension and Further Validation of a Community-based Consumer Well-being Measure. Journal of Macromarketing. 28(3). 243–257. 31 indexed citations
13.
Zhou, Kevin Zheng, Juan Li, Nan Zhou, & Chenting Su. (2008). Market orientation, job satisfaction, product quality, and firm performance: evidence from China. Strategic Management Journal. 29(9). 985–1000. 289 indexed citations
14.
Su, Chenting, Zhilin Yang, Guijun Zhuang, Nan Zhou, & Wenyu Dou. (2008). Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China. Journal of International Business Studies. 40(4). 668–689. 109 indexed citations
15.
Yang, Zhilin, Xuehua Wang, & Chenting Su. (2006). A review of research methodologies in international business. International Business Review. 15(6). 601–617. 159 indexed citations
16.
Sirgy, M. Joseph, Stephan Grzeskowiak, & Chenting Su. (2005). Explaining housing preference and choice: The role of self-congruity and functional congruity. Journal of Housing and the Built Environment. 20(4). 329–347. 124 indexed citations
17.
Zhou, Kevin Zheng, Chenting Su, & Yeqing Bao. (2002). A paradox of price–quality and market efficiency: a comparative study of the US and China markets. International Journal of Research in Marketing. 19(4). 349–365. 109 indexed citations
18.
Su, Chenting & James E. Littlefield. (2001). Entering Guanxi: A Business Ethical Dilemma in Mainland China?. Journal of Business Ethics. 33(3). 199–210. 233 indexed citations
19.
Sirgy, M. Joseph & Chenting Su. (2000). Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model. Journal of Travel Research. 38(4). 340–352. 768 indexed citations breakdown →
20.
Sirgy, M. Joseph & Chenting Su. (2000). The Ethics of Consumer Sovereignty in an Age of High Tech. Journal of Business Ethics. 28(1). 1–14. 39 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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