Peggy Cunningham

2.9k total citations
36 papers, 2.1k citations indexed

About

Peggy Cunningham is a scholar working on Organizational Behavior and Human Resource Management, Strategy and Management and Marketing. According to data from OpenAlex, Peggy Cunningham has authored 36 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Organizational Behavior and Human Resource Management, 12 papers in Strategy and Management and 9 papers in Marketing. Recurrent topics in Peggy Cunningham's work include Corporate Social Responsibility Reporting (10 papers), Ethics in Business and Education (8 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Peggy Cunningham is often cited by papers focused on Corporate Social Responsibility Reporting (10 papers), Ethics in Business and Education (8 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Peggy Cunningham collaborates with scholars based in Canada, United States and Bangladesh. Peggy Cunningham's co-authors include P. Rajan Varadarajan, Ida E. Berger, Minette E. Drumwright, Lindsay McShane, Mark J. Rosker, Mercouri G. Kanatzidis, Ju‐Hsiou Liao, L. F. Warren, Robert V. Kozinets and Robert Borwick and has published in prestigious journals such as Journal of the American Chemical Society, Journal of Business Ethics and Optics Letters.

In The Last Decade

Peggy Cunningham

35 papers receiving 1.9k citations

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Peggy Cunningham 1.0k 638 540 472 378 36 2.1k
Mathew Joseph 462 0.5× 781 1.2× 877 1.6× 505 1.1× 505 1.3× 120 3.7k
Ursula Hansen 295 0.3× 379 0.6× 463 0.9× 162 0.3× 257 0.7× 42 1.2k
Stefan Seidel 486 0.5× 336 0.5× 95 0.2× 181 0.4× 601 1.6× 148 3.1k
James A. Cunningham 1.1k 1.1× 108 0.2× 384 0.7× 116 0.2× 198 0.5× 104 3.2k
Nick Henry 893 0.9× 101 0.2× 104 0.2× 119 0.3× 487 1.3× 55 2.5k
Sarah Hudson 89 0.1× 206 0.3× 188 0.3× 449 1.0× 274 0.7× 52 1.7k
Daniel Laufer 296 0.3× 486 0.8× 372 0.7× 18 0.0× 592 1.6× 72 2.2k
Qiyuan Zhang 477 0.5× 351 0.6× 337 0.6× 55 0.1× 418 1.1× 30 1.2k
Shimin Chen 1.1k 1.1× 108 0.2× 82 0.2× 117 0.2× 281 0.7× 78 4.0k
Brian Harney 329 0.3× 113 0.2× 598 1.1× 39 0.1× 184 0.5× 48 1.4k

Countries citing papers authored by Peggy Cunningham

Since Specialization
Citations

This map shows the geographic impact of Peggy Cunningham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peggy Cunningham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peggy Cunningham more than expected).

Fields of papers citing papers by Peggy Cunningham

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Peggy Cunningham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peggy Cunningham. The network helps show where Peggy Cunningham may publish in the future.

Co-authorship network of co-authors of Peggy Cunningham

This figure shows the co-authorship network connecting the top 25 collaborators of Peggy Cunningham. A scholar is included among the top collaborators of Peggy Cunningham based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Peggy Cunningham. Peggy Cunningham is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Cunningham, Peggy, et al.. (2024). Employees' positive perceptions of corporate social responsibility create beneficial outcomes for firms and their employees: Organizational pride as a mediator. Corporate Social Responsibility and Environmental Management. 31(3). 2574–2587. 13 indexed citations
2.
Cunningham, Peggy, et al.. (2024). Corporate social responsibility in controversial industries: A literature review and research agenda. Corporate Social Responsibility and Environmental Management. 31(5). 4398–4427. 8 indexed citations
3.
Drumwright, Minette E. & Peggy Cunningham. (2020). Unethical Newsroom Behavior: Paradoxes and a Perfect Storm. Journalism Practice. 16(5). 963–983. 4 indexed citations
4.
Carvalho, Sergio W., et al.. (2018). WHEN PARTNERS DIVORCE: UNDERSTANDING THE POTENTIAL DOWNSIDE OF CAUSE-RELATED MARKETING PROGRAMS. Global Fashion Management Conference. 2018. 1076–1076. 1 indexed citations
5.
Carvalho, Sergio W., et al.. (2016). Hitting the Nail on the Head! Insight into Consumer Assessment of Sustainability-Related Innovations. Long Range Planning. 50(6). 741–755. 4 indexed citations
6.
Cunningham, Peggy, et al.. (2013). Marketing as a response to paradox and norms in the 1960s and 1970s. Journal of Historical Research in Marketing. 5(1). 47–70. 4 indexed citations
7.
Handelman, Jay M., et al.. (2010). Stakeholder Marketing and the Organizational Field: The Role of Institutional Capital and Ideological Framing. Journal of Public Policy & Marketing. 29(1). 27–37. 8 indexed citations
8.
Cunningham, Peggy, et al.. (2009). The Emergence of Corporate Social Responsibility in Chile: The Importance of Authenticity and Social Networks. Journal of Business Ethics. 86(S2). 191–206. 144 indexed citations
9.
Cunningham, Peggy, et al.. (2007). Corporate Social Responsibility in Emerging Markets : The Chilean Experience. 28(29). 1 indexed citations
10.
Cunningham, Peggy, et al.. (2007). How Philip Kotler has helped to shape the field of marketing. European Business Review. 19(2). 174–192. 11 indexed citations
11.
Berger, Ida E., Peggy Cunningham, & Minette E. Drumwright. (2007). Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue. California Management Review. 49(4). 132–157. 238 indexed citations
12.
Ewbank, M. D., Peggy Cunningham, Robert Borwick, Mark J. Rosker, & Peter Günter. (2005). CeGeCl/sub 3/: A ferroelectric material with -0.4-20 μm transparency for NLO applications. 11. 462–463. 7 indexed citations
13.
Cunningham, Peggy. (2003). The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice. Journal of the Academy of Marketing Science. 31(2). 201–207. 6 indexed citations
14.
Witkowski, Terrence H. & Peggy Cunningham. (2002). Imagining Consumers (Book). Journal of the Academy of Marketing Science. 30(1). 92–93. 1 indexed citations
15.
Cunningham, Peggy & Ashwin W. Joshi. (2002). Winning Market Leadership (Book). Journal of the Academy of Marketing Science. 30(1). 87–88. 1 indexed citations
16.
Berger, Ida E., Peggy Cunningham, & Robert V. Kozinets. (1999). Consumer Persuasion Through Cause-Related Advertising. ACR North American Advances. 75 indexed citations
17.
Cunningham, Peggy & D.G. Brian Jones. (1997). Educator Insights: Early Development of Collegiate Education in International Marketing. Journal of International Marketing. 5(2). 87–102. 7 indexed citations
18.
Varadarajan, P. Rajan & Peggy Cunningham. (1995). Strategic Alliances: A Synthesis of Conceptual Foundations. Journal of the Academy of Marketing Science. 23(4). 282–296. 428 indexed citations
19.
Cunningham, Peggy, et al.. (1995). Event Marketing: State of the Industry and Research Agenda. 2(3). 123–137. 28 indexed citations
20.
Newman, P. R., L. F. Warren, Peggy Cunningham, et al.. (1989). Semiorganics: A New Class of Nlo Materials. MRS Proceedings. 173. 92 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Mathew Joseph Breakdown of academic impact, for papers by Ursula Hansen Breakdown of academic impact, for papers by Stefan Seidel Breakdown of academic impact, for papers by James A. Cunningham Breakdown of academic impact, for papers by Nick Henry Breakdown of academic impact, for papers by Sarah Hudson Breakdown of academic impact, for papers by Daniel Laufer Breakdown of academic impact, for papers by Qiyuan Zhang Breakdown of academic impact, for papers by Shimin Chen Breakdown of academic impact, for papers by Brian Harney
Rankless by CCL
2026