Darrel D. Muehling
- Marketing top 0.2%
- Sociology and Political Science top 1%
- Social Psychology top 1%
- Gender Studies top 0.5%
- Literature and Literary Theory top 0.5%
- Co-authors
- Russell N. LaczniakDavid E. SprottIoannis KareklasVincent J. PascalSanford GrossbartJeffrey R. CarlsonMichelle McCannJeffrey J. Stoltman
- Topics
- Consumer Behavior in Brand Consumption and Identification (57 papers)Digital Marketing and Social Media (30 papers)Media, Gender, and Advertising (16 papers)
- Partner nations
- United StatesCanadaKuwait
In The Last Decade
Darrel D. Muehling
74 papers receiving 2.9k citations
Peers
Comparison fields: 5 of 99
- Marketing 2.4k
- Sociology and Political Science 1.5k
- Social Psychology 880
- Gender Studies 776
- Literature and Literary Theory 456
Countries citing papers authored by Darrel D. Muehling
This map shows the geographic impact of Darrel D. Muehling's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Darrel D. Muehling with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Darrel D. Muehling more than expected).
Fields of papers citing papers by Darrel D. Muehling
This network shows the impact of papers produced by Darrel D. Muehling. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Darrel D. Muehling. The network helps show where Darrel D. Muehling may publish in the future.
Co-authorship network of co-authors of Darrel D. Muehling
This figure shows the co-authorship network connecting the top 25 collaborators of Darrel D. Muehling. A scholar is included among the top collaborators of Darrel D. Muehling based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Darrel D. Muehling. Darrel D. Muehling is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 20 | |
| 2 | Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects | 2 |
| 3 | 3 | |
| 4 | 'I Eat Organic for My Benefit and Yours': Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists | 4 |
| 5 | 13 | |
| 6 | 3 | |
| 7 | 43 | |
| 8 | 11 | |
| 9 | 8 | |
| 10 | 2 | |
| 11 | 17 | |
| 12 | 146 | |
| 13 | 48 | |
| 14 | 129 | |
| 15 | 40 | |
| 16 | 224 | |
| 17 | 78 | |
| 18 | 52 | |
| 19 | The moderating effect of message-response involvement on the processing of comparative and noncomparative advertising | 1 |
| 20 | External Variables and the Fishbeinmodel: Mediation, Moderation, Or Direct Effects? | 8 |
About Darrel D. Muehling
Darrel D. Muehling is a scholar working on Marketing, Applied Psychology and Gender Studies, having authored 76 papers that have together received 3.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (57 papers), Digital Marketing and Social Media (30 papers) and Media, Gender, and Advertising (16 papers). The work is most often cited by research in Marketing (2.4k citations), Gender Studies (776 citations) and Applied Psychology (262 citations). Darrel D. Muehling has collaborated with scholars based in United States, Canada and Kuwait. Frequent co-authors include Russell N. Laczniak, David E. Sprott, Ioannis Kareklas, Vincent J. Pascal, Sanford Grossbart, Jeffrey R. Carlson, Michelle McCann, Jeffrey J. Stoltman, Paul D. Bolls and Till Weber. Their work appears in journals such as Journal of Business Research, Sustainability and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.