Larry Percy
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
Papers in
- Marketing 26
- Consumer Behavior in Brand Consumption and Identification 15
- Marketing and Advertising Strategies 14
- Co-authors
- John R. RossiterArch G. WoodsideSimon PervanRobert J. DonovanRichard ElliottFlemming HansenLars BergkvistAlan G. Sawyer
- Journals
- International Journal of Advertising (3 papers)Journal of Advertising (2 papers)Journal of Advertising Research (2 papers)Journal of Current Issues & Research in Advertising (1 paper)Psychology and Marketing (1 paper)
- Partner nations
- DenmarkAustraliaUnited Kingdom
In The Last Decade
Larry Percy
50 papers receiving 2.2k citations
Hit Papers
Peers
Comparison fields: 5 of 99
- Marketing 1.9k
- Tourism, Leisure and Hospitality Management 77
- Organizational Behavior and Human Resource Management 502
- Applied Psychology 172
- Information Systems and Management 216
Countries citing papers authored by Larry Percy
This map shows the geographic impact of Larry Percy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Larry Percy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Larry Percy more than expected).
Fields of papers citing papers by Larry Percy
This network shows the impact of papers produced by Larry Percy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Larry Percy. The network helps show where Larry Percy may publish in the future.
Co-authorship network
The 9 scholars most cited alongside Larry Percy, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Some Questions on the Validity of Recall Testing as a Measure of Advertising Effectiveness | 2012 | 2 |
| 2 | Strategic Integrated Marketing Communications:Theory and Practice | 2008 | 2 |
| 3 | The Seven Sins of Memory and Their Implications For Advertising | 2003 | 1 |
| 4 | The Role of Emotion in Processing Low Involvement Advertising | 2001 | 4 |
| 5 | Advertising communications & promotion management | 1997 | 284 |
| 6 | An Introduction to the Theory of Symbolism of Habitat and Its Implication For Consumer Behavior and Marketing Communication | 1995 | 1 |
| 7 | Brand Equity, Images, and Culture: Lessons From Art History | 1993 | 3 |
| 8 | Thoughts on the Importance of Psycholinguistics to the Understanding of Effective Advertising Communication | 1992 | 3 |
| 9 | 1992 | 54 | |
| 10 | the Often Subtle Linguistic Cues in Advertising | 1988 | 5 |
| 11 | Advertising Communication Models | 1985 | 24 |
| 12 | Cognitive and Affective Responses in Attribute-Based Versus End-Benefit Oriented Advertising | 1984 | 14 |
| 13 | Advertising and consumer psychology | 1983 | 368 |
| 14 | Effects of Picture Size and Color on Brand Attitude Responses in Print Advertising | 1983 | 34 |
| 15 | Using Qualitative Focus Groups in Generating Hypotheses For Subsequent Quantitative Validation and Strategy Development | 1982 | 3 |
| 16 | Linear Effects in Cognitive Response to Advertising | 1981 | 3 |
| 17 | Visual Imaging Ability As a Mediator of Advertising Response | 1978 | 75 |
| 18 | Consumer-Oriented Versus Advertiser-Oriented Language: Comprehensibility and Salience of the Advertising Message | 1978 | 6 |
| 19 | A Look At Personality Profiles and the Personality-Attitude-Behavior Link in Predicting Consumer Behavior | 1976 | 7 |
| 20 | An Application of Multidimensional Scaling and Related Techniques to the Evaluation of a New Product Concept | 1976 | 2 |
About Larry Percy
Larry Percy is a scholar working on Marketing, Museology, Human-Computer Interaction, Strategy and Management and Experimental and Cognitive Psychology, having authored 53 papers that have together received 2.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Marketing and Advertising Strategies (14 papers), Digital Marketing and Social Media (13 papers), Color perception and design (4 papers), Media, Gender, and Advertising (3 papers), Corporate Identity and Reputation (3 papers), Digital Communication and Language (3 papers) and Management and Marketing Education (3 papers). The work is most often cited by research in Marketing (1.9k citations), Tourism, Leisure and Hospitality Management (77 citations), Organizational Behavior and Human Resource Management (502 citations), Applied Psychology (172 citations) and Information Systems and Management (216 citations). Larry Percy has collaborated with scholars based in Denmark, Australia and United Kingdom. Frequent co-authors include John R. Rossiter, Arch G. Woodside, Simon Pervan, Robert J. Donovan, Richard Elliott, Flemming Hansen, Lars Bergkvist, Alan G. Sawyer and John B. Ford. Their work appears in journals such as International Journal of Advertising, Journal of Advertising, Journal of Advertising Research, Journal of Current Issues & Research in Advertising and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.