Hojoon Choi

536 total citations
23 papers, 367 citations indexed

About

Hojoon Choi is a scholar working on Marketing, Sociology and Political Science and Public Health, Environmental and Occupational Health. According to data from OpenAlex, Hojoon Choi has authored 23 papers receiving a total of 367 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 8 papers in Sociology and Political Science and 8 papers in Public Health, Environmental and Occupational Health. Recurrent topics in Hojoon Choi's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Behavioral Health and Interventions (8 papers) and Digital Marketing and Social Media (8 papers). Hojoon Choi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Behavioral Health and Interventions (8 papers) and Digital Marketing and Social Media (8 papers). Hojoon Choi collaborates with scholars based in United States, South Korea and Poland. Hojoon Choi's co-authors include Leonard N. Reid, Hye‐Jin Paek, Kyung‐Yul Lee, Karen Whitehill King, Jeffrey K. Springston, Tom Reichert, Hyun Ju Jeong, Tae Hyun Baek, Wendy Macias and Hye Jin Yoon and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Appetite.

In The Last Decade

Hojoon Choi

23 papers receiving 343 citations

Peers

Countries citing papers authored by Hojoon Choi

Since Specialization

Citations

This map shows the geographic impact of Hojoon Choi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hojoon Choi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hojoon Choi more than expected).

Fields of papers citing papers by Hojoon Choi

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hojoon Choi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hojoon Choi. The network helps show where Hojoon Choi may publish in the future.

Co-authorship network of co-authors of Hojoon Choi

This figure shows the co-authorship network connecting the top 25 collaborators of Hojoon Choi. A scholar is included among the top collaborators of Hojoon Choi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hojoon Choi. Hojoon Choi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema 2022 ·International Journal of Advertising ·Hojoon Choi, (unknown), Tom Reichert, (unknown)	5
2	How Health Consciousness and Health Literacy Influence Evaluative Responses to Nutrient-Content Claimed Messaging for an Unhealthy Food 2021 ·Journal of Health Communication ·Hojoon Choi, (unknown), Leonard N. Reid	8
3	DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS 2020 ·Global Fashion Management Conference ·Hojoon Choi, Leonard N. Reid, (unknown)	1
4	Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness 2018 ·Journal of Health Communication ·Hojoon Choi, Leonard N. Reid	12
5	Predictors of electronic word-of-mouth behavior on social networking sites in the United States and Korea: Cultural and social relationship variables 2018 ·Computers in Human Behavior ·Kyung‐Yul Lee, Hojoon Choi	42
6	Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals 2016 ·International Journal of Advertising ·Hojoon Choi, (unknown), Tom Reichert, Michael S. LaTour	23
7	Congruity effects and moderating influences in nutrient-claimed food advertising 2016 ·Journal of Business Research ·Hojoon Choi, Leonard N. Reid	33
8	Trends in the use of statistics in major advertising journals over four decades 2015 ·International Journal of Advertising ·(unknown), (unknown), Hojoon Choi, Leonard N. Reid, Jooyoung Kim	6
9	Effects of Negative Information Levels and Timing of Exposure to Negative News in Celebrity Endorser Advertising 2015 ·Hojoon Choi, Leonard N. Reid	5
10	Differential Impact of Message Appeals, Food Healthiness, and Poverty Status on Evaluative Responses to Nutrient-Content Claimed Food Advertisements 2015 ·Journal of Health Communication ·Hojoon Choi, Leonard N. Reid	9
11	How to Use Health and Nutrition–Related Claims Correctly on Food Advertising: Comparison of Benefit-Seeking, Risk-Avoidance, and Taste Appeals on Different Food Categories 2014 ·Journal of Health Communication ·Hojoon Choi, Jeffrey K. Springston	24
12	Students as subjects in food advertising studies. An appraisal of appropriateness 2014 ·Appetite ·Hojoon Choi, Leonard N. Reid	9
13	The role of self- and functional congruity in food advertising: a model of key moderators, mediators, and outcomes 2013 ·Hojoon Choi	2
14	Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements 2013 ·International Journal of Advertising ·Hojoon Choi, (unknown), Tae Hyun Baek, Leonard N. Reid, Wendy Macias	37
15	Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis 2012 ·Health Marketing Quarterly ·Hye‐Jin Paek, Leonard N. Reid, Hyun Ju Jeong, Hojoon Choi, Dean Μ. Krugman	10
16	Are nutrient-content claims always effective? 2012 ·International Journal of Advertising ·Hojoon Choi, Hye‐Jin Paek, Karen Whitehill King	54
17	‘Thinking and feeling’ products and ‘utilitarian and value-expressive’ appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model 2010 ·Journal of Marketing Communications ·Hojoon Choi, Hye Jin Yoon, Hye‐Jin Paek, Leonard N. Reid	28
18	Promoting Health (Implicitly)? A Longitudinal Content Analysis of Implicit Health Information in Cigarette Advertising, 1954–2003 2010 ·Journal of Health Communication ·Hye‐Jin Paek, Leonard N. Reid, Hojoon Choi, Hyun Ju Jeong	22
19	Are Food Ads Healthy? Examination of Television Food Advertising on Claims and Persuasion Strategies. 2010 ·(unknown), Hye‐Jin Paek, (unknown), Hojoon Choi	7
20	Product, Personality or Prose? Testing Functional Matching Effects in Advertising Persuasion 2010 ·Journal of Current Issues & Research in Advertising ·Hye‐Jin Paek, Hojoon Choi, Michelle R. Nelson	7

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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