Margo Buchanan‐Oliver
- Marketing top 2%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- Information Systems and Management top 5%
- Gender Studies top 10%
- Co-authors
- Yuri SeoSandy BulmerRobert A. DavisRoderick J. BrodieAngela Gracia B. CruzMark ColgateAdam LindgreenJonathan E. Schroeder
- Topics
- Consumer Behavior in Brand Consumption and Identification (14 papers)Digital Marketing and Social Media (12 papers)Corporate Identity and Reputation (7 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of Business ResearchEuropean Journal of MarketingJournal of the Association for Information Systems
- Partner nations
- New ZealandAustraliaUnited States
In The Last Decade
Margo Buchanan‐Oliver
30 papers receiving 746 citations
Peers
Comparison fields: 5 of 79
- Marketing 497
- Sociology and Political Science 428
- Organizational Behavior and Human Resource Management 251
- Information Systems and Management 114
- Gender Studies 74
Countries citing papers authored by Margo Buchanan‐Oliver
This map shows the geographic impact of Margo Buchanan‐Oliver's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Margo Buchanan‐Oliver with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Margo Buchanan‐Oliver more than expected).
Fields of papers citing papers by Margo Buchanan‐Oliver
This network shows the impact of papers produced by Margo Buchanan‐Oliver. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Margo Buchanan‐Oliver. The network helps show where Margo Buchanan‐Oliver may publish in the future.
Co-authorship network of co-authors of Margo Buchanan‐Oliver
This figure shows the co-authorship network connecting the top 25 collaborators of Margo Buchanan‐Oliver. A scholar is included among the top collaborators of Margo Buchanan‐Oliver based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Margo Buchanan‐Oliver. Margo Buchanan‐Oliver is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 7 | |
| 2 | 24 | |
| 3 | 25 | |
| 4 | 92 | |
| 5 | 2 | |
| 6 | 13 | |
| 7 | The Bittersweet Taste of Home: a Baudrillardian Interpretation of Nostalgic Food Consumption in Acculturation | 3 |
| 8 | 2 | |
| 9 | 51 | |
| 10 | Discourses of Technology Consumption: Ambivalence, Fear, and Liminality | 18 |
| 11 | Brands As Resources in Intergenerational Cultural Transfer | 3 |
| 12 | 24 | |
| 13 | 33 | |
| 14 | the Body and technology: Discourses Shaping Consumer Experience and Marketing Communications of technological Products and Services | 4 |
| 15 | 13 | |
| 16 | 66 | |
| 17 | 54 | |
| 18 | 83 | |
| 19 | 19 | |
| 20 | 10 |
About Margo Buchanan‐Oliver
Margo Buchanan‐Oliver is a scholar working on Marketing, Gender Studies and Organizational Behavior and Human Resource Management, having authored 30 papers that have together received 829 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (12 papers) and Corporate Identity and Reputation (7 papers). The work is most often cited by research in Marketing (497 citations), Organizational Behavior and Human Resource Management (251 citations) and Information Systems and Management (114 citations). Margo Buchanan‐Oliver has collaborated with scholars based in New Zealand, Australia and United States. Frequent co-authors include Yuri Seo, Sandy Bulmer, Robert A. Davis, Roderick J. Brodie, Angela Gracia B. Cruz, Mark Colgate, Adam Lindgreen, Jonathan E. Schroeder, Kim‐Shyan Fam and Rebecca Dolan. Their work appears in journals such as Journal of Business Research, European Journal of Marketing and Journal of the Association for Information Systems.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.