Sajeev Varki

2.1k total citations · 1 hit paper
20 papers, 1.5k citations indexed

About

Sajeev Varki is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Sajeev Varki has authored 20 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. Recurrent topics in Sajeev Varki's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Market Behavior and Pricing (4 papers). Sajeev Varki is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Market Behavior and Pricing (4 papers). Sajeev Varki collaborates with scholars based in United States, New Zealand and Latvia. Sajeev Varki's co-authors include Mark Colgate, Roderick J. Brodie, Keith Roberts, Roland T. Rust, Shirley Wong, Daniel A. Sheinin, Christy Ashley, Ali Besharat, Ryan Langan and Peter J. Danaher and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Sajeev Varki

20 papers receiving 1.3k citations

Hit Papers

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What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Measuring the quality of relationships in consumer services: an empirical study

2003 533 citations Keith Roberts, Sajeev Varki et al. European Journal of Marketing profile →

Peers

Countries citing papers authored by Sajeev Varki

Since Specialization

Citations

This map shows the geographic impact of Sajeev Varki's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sajeev Varki with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sajeev Varki more than expected).

Fields of papers citing papers by Sajeev Varki

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sajeev Varki. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sajeev Varki. The network helps show where Sajeev Varki may publish in the future.

Co-authorship network of co-authors of Sajeev Varki

This figure shows the co-authorship network connecting the top 25 collaborators of Sajeev Varki. A scholar is included among the top collaborators of Sajeev Varki based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sajeev Varki. Sajeev Varki is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Centrality of sensory attributes in brand extension evaluations 2024 ·Journal of Consumer Marketing ·(unknown), Sajeev Varki, (unknown)	2
2	The spillover effect of product recalls on competitors’ market value: The role of corporate product reliability 2021 ·Journal of Business Research ·Dong Liu, Sajeev Varki	22
3	I See Me: The Role of Observer Imagery in Reducing Consumer Transgressions 2019 ·Journal of Business Ethics ·(unknown), Alexander J. Kull, Ali Besharat, Sajeev Varki	4
4	Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication 2018 ·Journal of Advertising ·(unknown), Sajeev Varki	35
5	The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues 2016 ·International Journal of Research in Marketing ·Ryan Langan, Ali Besharat, Sajeev Varki	76
6	Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts 2014 ·Journal of Consumer Psychology ·Ali Besharat, Sajeev Varki, Adam Craig	17
7	Examining How Self-Regulation Determines Choice-Processing Strategies and Motivations Underlying Attraction Effect 2014 ·The Journal of Marketing Theory and Practice ·Ali Besharat, Sajeev Varki	1
8	The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments 2011 ·Journal of Advertising ·Daniel A. Sheinin, Sajeev Varki, Christy Ashley	141
9	Loyalty and Its Antecedents: Are the Relationships Static? 2010 ·Journal of Relationship Marketing ·James M. Curran, Sajeev Varki, Deborah E. Rosen	23
10	Understanding Fairness Perceptions For Price Decreases 2008 ·Advances in consumer research ·Sajeev Varki, Elizabeth G. Miller, Syagnik Banerjee	2
11	Price‐end biases in financial products 2006 ·Journal of Product & Brand Management ·Sajeev Varki, Sanjiv Sabherwal, (unknown), Keith M. Moore	2
12	The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data 2004 ·Journal of Marketing Research ·Sajeev Varki, Pradeep K. Chintagunta	17
13	Consumer Involvement in Relationship Marketing of Services 2003 ·Journal of Service Research ·Sajeev Varki, Shirley Wong	123
14	Using the Conditional Grade-Of-Membership Model to Assess Judgment Accuracy 2003 ·Psychometrika ·Bruce Cooil, Sajeev Varki	2
15	Measuring the quality of relationships in consumer services: an empirical study breakdown → 2003 ·European Journal of Marketing ·Keith Roberts, Sajeev Varki, Roderick J. Brodie	533
16	The Role of Price Perceptions in an Integrated Model of Behavioral Intentions 2001 ·Journal of Service Research ·Sajeev Varki, Mark Colgate	385
17	Using service quality data for competitive marketing decisions 2000 ·International Journal of Service Industry Management ·Roland T. Rust, Peter J. Danaher, Sajeev Varki	56
18	Modeling Fuzzy Data in Qualitative Marketing Research 2000 ·Journal of Marketing Research ·Sajeev Varki, Bruce Cooil, Roland T. Rust	28
19	Technology and Optimal Segment Size 1998 ·Marketing Letters ·Sajeev Varki, Roland T. Rust	24
20	Rising from the ashes of advertising 1996 ·Journal of Business Research ·Roland T. Rust, Sajeev Varki	53

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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