Bodo Lang

1.8k total citations
34 papers, 1.3k citations indexed

About

Bodo Lang is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Bodo Lang has authored 34 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 17 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Bodo Lang's work include Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (7 papers). Bodo Lang is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (7 papers). Bodo Lang collaborates with scholars based in New Zealand, Australia and United States. Bodo Lang's co-authors include Mark Colgate, Robert A. Davis, Denise Conroy, Gavin Northey, Joya A. Kemper, Rebecca Dolan, Brett Martin, Stephanie Wong, Kenneth F. Hyde and Felix Septianto and has published in prestigious journals such as Journal of Business Research, Appetite and Obesity.

In The Last Decade

Bodo Lang

31 papers receiving 1.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Bodo Lang New Zealand 20 745 537 487 306 123 34 1.3k
David A. Cranage United States 20 728 1.0× 663 1.2× 527 1.1× 301 1.0× 104 0.8× 45 1.5k
Gary Mortimer Australia 19 888 1.2× 715 1.3× 548 1.1× 468 1.5× 122 1.0× 94 1.5k
Juhee Kang United States 23 1.1k 1.4× 1.1k 2.1× 644 1.3× 248 0.8× 88 0.7× 46 1.8k
David Martín‐Consuegra Spain 21 832 1.1× 643 1.2× 594 1.2× 261 0.9× 213 1.7× 51 1.5k
Yujie Wei China 14 661 0.9× 897 1.7× 279 0.6× 432 1.4× 55 0.4× 46 1.5k
Bharadhwaj Sivakumaran India 21 1.3k 1.7× 464 0.9× 362 0.7× 215 0.7× 87 0.7× 51 1.6k
Sunny Ham South Korea 21 667 0.9× 637 1.2× 370 0.8× 159 0.5× 188 1.5× 61 1.4k
Cristina Calvo-Porral Spain 22 830 1.1× 471 0.9× 356 0.7× 217 0.7× 187 1.5× 66 1.5k
Alex M. Susskind United States 22 595 0.8× 772 1.4× 888 1.8× 255 0.8× 146 1.2× 52 1.7k
Cindy Lombart France 19 917 1.2× 423 0.8× 364 0.7× 102 0.3× 159 1.3× 64 1.2k

Countries citing papers authored by Bodo Lang

Since Specialization
Citations

This map shows the geographic impact of Bodo Lang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bodo Lang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bodo Lang more than expected).

Fields of papers citing papers by Bodo Lang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bodo Lang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bodo Lang. The network helps show where Bodo Lang may publish in the future.

Co-authorship network of co-authors of Bodo Lang

This figure shows the co-authorship network connecting the top 25 collaborators of Bodo Lang. A scholar is included among the top collaborators of Bodo Lang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bodo Lang. Bodo Lang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Lee, Mike, et al.. (2025). A systematic review and future agenda on continuance intentions in mobile apps. International Journal of Information Management Data Insights. 5(2). 100352–100352.
2.
Lang, Bodo, et al.. (2025). How Mega- and Micro-Influencers Strategically Manage Authenticity: Exploring Influencer Types and Content Differences Based on Social Network Theory. Journal of Advertising Research. 65(1). 78–94. 2 indexed citations
3.
4.
Lang, Bodo, et al.. (2023). Exploring diverse food system actor perspectives on gene editing: a systematic review of socio-cultural factors influencing acceptability. Agriculture and Human Values. 41(2). 883–907. 2 indexed citations
5.
Northey, Gavin, et al.. (2022). Hopefully that’s not wasted! The role of hope for reducing food waste. Journal of Business Research. 147. 59–70. 28 indexed citations
6.
7.
Septianto, Felix, et al.. (2021). The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues. Journal of Retailing and Consumer Services. 60. 102470–102470. 25 indexed citations
8.
Septianto, Felix, et al.. (2021). Emotional Cues’ Effects on Grotesque Advertising. Australasian Marketing Journal (AMJ). 31(2). 124–134. 5 indexed citations
9.
10.
Lang, Bodo, Joya A. Kemper, Rebecca Dolan, & Gavin Northey. (2021). Why do consumers become providers? Self-determination in the sharing economy. Journal of Service Theory and Practice. 32(2). 132–155. 29 indexed citations
11.
Lang, Bodo, et al.. (2021). When food governance matters to consumer food choice: Consumer perception of and preference for food quality certifications. Appetite. 168. 105688–105688. 41 indexed citations
12.
Conroy, Denise, et al.. (2021). The trust paradox in food labelling: An exploration of consumers’ perceptions of certified vegetables. Food Quality and Preference. 93. 104280–104280. 34 indexed citations
13.
Lang, Bodo, Elsamari Botha, Jeandri Robertson, et al.. (2020). How to Grow the Sharing Economy? Create Prosumers!. Australasian Marketing Journal (AMJ). 28(3). 58–66. 40 indexed citations
14.
Sundborn, Gerhard, Simon Thornley, Tony R. Merriman, et al.. (2019). Are Liquid Sugars Different from Solid Sugar in Their Ability to Cause Metabolic Syndrome?. Obesity. 27(6). 879–887. 67 indexed citations
15.
Walker, Natalie, et al.. (2019). Energy labelling for alcoholic beverages in New Zealand: Consumer perceptions : Phase 1 report: Focus groups. Data Archiving and Networked Services (DANS). 3 indexed citations
16.
Davis, Robert A., Sandra D. Smith, & Bodo Lang. (2017). A comparison of online and offline gender and goal directed shopping online. Journal of Retailing and Consumer Services. 38. 118–125. 38 indexed citations
17.
Lang, Bodo & Rob Lawson. (2013). Dissecting Word-of-Mouth's Effectiveness and How to Use It as a Proconsumer Tool. Journal of Nonprofit & Public Sector Marketing. 25(4). 374–399. 19 indexed citations
18.
Lang, Bodo & Kenneth F. Hyde. (2013). Word of Mouth: What We Know and What We Have Yet to Learn. The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 26. 1. 47 indexed citations
19.
Martin, Brett, Bodo Lang, & Stephanie Wong. (2003). CONCLUSION EXPLICITNESS IN ADVERTISING: The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion. Journal of Advertising. 32(4). 57–66. 90 indexed citations
20.
Lang, Bodo, Christina Kwai Choi Lee, & Rami Zwick. (1999). Message Sidedness At the Brand and Product Form Levels: Overcoming the Shortcomings of Two-Sided Messages?. ResearchSpace (University of Auckland). 26. 485–490. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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Breakdown of academic impact, for papers by David A. Cranage Breakdown of academic impact, for papers by Gary Mortimer Breakdown of academic impact, for papers by Juhee Kang Breakdown of academic impact, for papers by David Martín‐Consuegra Breakdown of academic impact, for papers by Yujie Wei Breakdown of academic impact, for papers by Bharadhwaj Sivakumaran Breakdown of academic impact, for papers by Sunny Ham Breakdown of academic impact, for papers by Cristina Calvo-Porral Breakdown of academic impact, for papers by Alex M. Susskind Breakdown of academic impact, for papers by Cindy Lombart
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