Marco Hubert

1.4k total citations
34 papers, 929 citations indexed

About

Marco Hubert is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Marco Hubert has authored 34 papers receiving a total of 929 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 14 papers in Sociology and Political Science and 9 papers in Information Systems and Management. Recurrent topics in Marco Hubert's work include Consumer Retail Behavior Studies (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (9 papers). Marco Hubert is often cited by papers focused on Consumer Retail Behavior Studies (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (9 papers). Marco Hubert collaborates with scholars based in Denmark, Germany and Austria. Marco Hubert's co-authors include Christian Brock, Markus Blut, Peter Kenning, Tim Eberhardt, René Riedl‬, Christof Backhaus, Lucia A. Reisch, Anja Achtziger, Gerhard Raab and Mirja Hubert and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of the Academy of Marketing Science.

In The Last Decade

Marco Hubert

32 papers receiving 881 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Marco Hubert Denmark 13 417 377 315 98 95 34 929
Sang-Hoon Kim South Korea 14 270 0.6× 380 1.0× 375 1.2× 173 1.8× 48 0.5× 81 974
Erik Maier Germany 15 409 1.0× 291 0.8× 184 0.6× 125 1.3× 36 0.4× 25 777
Michael S. Lin Hong Kong 15 396 0.9× 586 1.6× 179 0.6× 105 1.1× 46 0.5× 38 1.2k
Suzanne Altobello Nasco United States 15 350 0.8× 531 1.4× 458 1.5× 143 1.5× 36 0.4× 21 1.2k
Manuel Alonso Dos Santos Chile 21 400 1.0× 561 1.5× 162 0.5× 333 3.4× 97 1.0× 90 1.1k
Ramendra Thakur United States 14 280 0.7× 329 0.9× 210 0.7× 184 1.9× 49 0.5× 34 841
Piyush Kumar United States 18 432 1.0× 315 0.8× 131 0.4× 313 3.2× 77 0.8× 41 910
José Mauro da Costa Hernandez Brazil 14 321 0.8× 468 1.2× 611 1.9× 301 3.1× 59 0.6× 49 1.1k
Yulia Sullivan United States 10 294 0.7× 423 1.1× 344 1.1× 139 1.4× 25 0.3× 15 1.1k
Pallab Paul United States 14 326 0.8× 229 0.6× 169 0.5× 194 2.0× 75 0.8× 27 1.0k

Countries citing papers authored by Marco Hubert

Since Specialization
Citations

This map shows the geographic impact of Marco Hubert's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marco Hubert with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marco Hubert more than expected).

Fields of papers citing papers by Marco Hubert

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marco Hubert. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marco Hubert. The network helps show where Marco Hubert may publish in the future.

Co-authorship network of co-authors of Marco Hubert

This figure shows the co-authorship network connecting the top 25 collaborators of Marco Hubert. A scholar is included among the top collaborators of Marco Hubert based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marco Hubert. Marco Hubert is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
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Hubert, Marco, et al.. (2024). The exploration of users’ perceived value from personalization and virtual conversational agents to enable a smart home assemblage– A mixed method approach. International Journal of Information Management. 80. 102850–102850. 2 indexed citations
4.
Kulikovskaja, Viktorija, Marco Hubert, Klaus G. Grunert, & Zhao Hong. (2023). Driving marketing outcomes through social media-based customer engagement. Journal of Retailing and Consumer Services. 74. 103445–103445. 38 indexed citations
5.
Florack, Arnd, et al.. (2023). Digital maturity: Development and validation of the Digital Maturity Inventory (DIMI). Computers in Human Behavior. 143. 107709–107709. 17 indexed citations
6.
Hubert, Marco, et al.. (2023). Young People's digital maturity relates to different forms of well-being through basic psychological need satisfaction and frustration. Computers in Human Behavior. 152. 108077–108077. 12 indexed citations
7.
Blut, Markus, Viktorija Kulikovskaja, Marco Hubert, Christian Brock, & Dhruv Grewal. (2023). Effectiveness of engagement initiatives across engagement platforms: A meta-analysis. Journal of the Academy of Marketing Science. 51(5). 941–965. 31 indexed citations
8.
Hubert, Marco, et al.. (2021). Bounce Back and Don't Let Go: The Mitigating Effect of Users' SNS Resilience on SNS Exhaustion and Discontinuous Usage Intention. Journal of the Association for Information Systems. 1 indexed citations
9.
Grønhøj, Alice & Marco Hubert. (2021). Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time. Journal of Marketing Management. 38(9-10). 844–865. 20 indexed citations
10.
Hubert, Marco, Andrea Carugati, Christian Brock, & Børge Obel. (2020). Take it Personally – The Role of Consumers’ Perceived Value of Personalization on Cross-Category Use in a Smart Home Ecosystem. Proceedings of the ... Annual Hawaii International Conference on System Sciences. 2 indexed citations
11.
Eberhardt, Tim, et al.. (2020). The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products. Journal of Consumer Marketing. 38(1). 58–68. 25 indexed citations
12.
Hubert, Marco, et al.. (2020). EXPLORING THE INDIVIDUAL: AN EMPIRICAL INVESTIGATION OF INTERRELATIONSHIPS BETWEEN DIMENSIONS OF ABSORPTIVE CAPACITY. International Journal of Innovation Management. 24(5). 2050077–2050077. 3 indexed citations
13.
Hubert, Marco, et al.. (2019). Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising. Proceedings of the ... Annual Hawaii International Conference on System Sciences. 1 indexed citations
14.
Hubert, Marco, et al.. (2018). The influence of acceptance and adoption drivers on smart home usage. European Journal of Marketing. 53(6). 1073–1098. 180 indexed citations
15.
Hubert, Mirja, et al.. (2014). Compulsive Buying - an Increasing Problem? Investigating and Comparing Trends in Germany and Denmark, 2010-2012. 3 indexed citations
16.
Hubert, Marco, et al.. (2013). Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging. Psychology and Marketing. 30(10). 861–873. 46 indexed citations
17.
Hubert, Marco, Marc Linzmajer, René Riedl‬, Peter Kenning, & Mirja Hubert. (2012). Introducing Connectivity Analysis to NeuroIS Research. International Conference on Information Systems. 36(4). 878–93. 5 indexed citations
18.
Linzmajer, Marc, Marco Hubert, & Peter Kenning. (2011). The Perception of Lower and Higher Price-Thresholds: Implications from Consumer Neuroscience. Alexandria (UniSG) (University of St.Gallen). 4 indexed citations
19.
Hubert, Mirja, Marco Hubert, & Oliver B. Büttner. (2011). Compulsive Buying - Also a Male Problem?. ACR North American Advances. 1 indexed citations
20.
Hubert, Marco & Peter Kenning. (2009). Self-Service Technologies. WiSt - Wirtschaftswissenschaftliches Studium. 38(6). 319–321. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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