Zhao Hong

1.0k total citations
61 papers, 647 citations indexed

About

Zhao Hong is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Zhao Hong has authored 61 papers receiving a total of 647 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 16 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Zhao Hong's work include Digital Marketing and Social Media (12 papers), Corporate Finance and Governance (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Zhao Hong is often cited by papers focused on Digital Marketing and Social Media (12 papers), Corporate Finance and Governance (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Zhao Hong collaborates with scholars based in China, France and Netherlands. Zhao Hong's co-authors include Ran Tao, Yi Li, Huan Liu, Lara Lobschat, Salman Yousaf, Peter C. Verhoef, Luke C.D. Stein, Ali Razzaq, Viktorija Kulikovskaja and Klaus G. Grunert and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Molecules.

In The Last Decade

Zhao Hong

55 papers receiving 605 citations

Peers

Zhao Hong

MARKE

SPS

ACCOU

ISM

Christie H. Amato United States

D. Eric Boyd United States

Saurabh Bhattacharya United Kingdom

Rose Sebastianelli United States

Nabil Tamimi United States

Glen Whelan Canada

Alexander Leischnig Germany

Thomas L. Ainscough United States

Arpita Agnihotri United Kingdom

Jassim Ahmad Al-Gasawneh Jordan

Christie H. Amato United States

Zhao Hong

258 ×1.1

MARKE

220 ×1.0

SPS

184 ×1.2

ACCOU

386 ×3.2

91 ×0.8

ISM

Citations per year, relative to Zhao Hong Zhao Hong (= 1×) peers Christie H. Amato

Countries citing papers authored by Zhao Hong

Since Specialization

Citations

This map shows the geographic impact of Zhao Hong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhao Hong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhao Hong more than expected).

Fields of papers citing papers by Zhao Hong

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zhao Hong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zhao Hong. The network helps show where Zhao Hong may publish in the future.

Co-authorship network of co-authors of Zhao Hong

This figure shows the co-authorship network connecting the top 25 collaborators of Zhao Hong. A scholar is included among the top collaborators of Zhao Hong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zhao Hong. Zhao Hong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Hong, Zhao, et al.. (2025). How do timing and narrative tone influence the impact of pro-environmental orientation on crowdfunding performance?. Finance research letters. 75. 106884–106884. 2 indexed citations

Hong, Zhao, et al.. (2024). The effect of supplier CSR on customer–supplier relationship. Journal of Business Research. 185. 114909–114909. 2 indexed citations

Hong, Zhao, et al.. (2024). Connectivity in crisis: the contrasting roles of mobile and non-mobile Internet on subjective well-being during the COVID-19 pandemic. Humanities and Social Sciences Communications. 11(1).

Hong, Zhao, et al.. (2024). Solvent-Controlled Strategy for Color-Tunable Fluorescence Carbon Dots and Their Application in Light-Emitting Diodes. Molecules. 29(19). 4552–4552. 4 indexed citations

Kulikovskaja, Viktorija, Marco Hubert, Klaus G. Grunert, & Zhao Hong. (2023). Driving marketing outcomes through social media-based customer engagement. Journal of Retailing and Consumer Services. 74. 103445–103445. 38 indexed citations

Hong, Zhao, et al.. (2023). Does the impact of corporate brand name changes differ between online and offline channels? The case of McDonald’s China. Journal of Brand Management. 30(6). 479–489. 2 indexed citations

Hong, Zhao & Lijuan Song. (2022). Assessing the Antecedents and Consequences of Experience Value in Online Education: A Quantitative Approach. Frontiers in Psychology. 13. 911565–911565. 2 indexed citations

Hong, Zhao, et al.. (2022). Accessing the Impact Mechanism of Sense of Virtual Community on User Engagement. Frontiers in Psychology. 13. 907606–907606. 9 indexed citations

Hong, Zhao, et al.. (2022). Evaluating the Impact of Community Experience on Purchase Intention in Online Knowledge Community. Frontiers in Psychology. 13. 911594–911594. 3 indexed citations

10.

Hong, Zhao & Yajun Zhou. (2022). Understanding the Mechanism of User Experience Role in Educational Livestreaming Platform. Frontiers in Psychology. 13. 907929–907929. 4 indexed citations

11.

Tao, Ran, et al.. (2022). Do Corporate Customers Prefer Socially Responsible Suppliers? An Instrumental Stakeholder Theory Perspective. Journal of Business Ethics. 185(3). 689–712. 49 indexed citations

12.

Li, Feng, et al.. (2017). Effect of Fluorination and Exfoliation Filler on the Surface Flashover Voltage of Boron Nitride / Epoxy Resin Composites. Gao dianya jishu. 43(9). 2800–2807. 1 indexed citations

13.

Stein, Luke C.D. & Zhao Hong. (2016). Distracted Directors: Evidence From Directors’ Outside Employment. SSRN Electronic Journal. 2 indexed citations

14.

Hong, Zhao. (2012). Influence of Steel Slag Fineness and Mixture Amount on Composite Cement Containing Steel Slag Powders. 2 indexed citations

15.

Hong, Zhao & Yi Li. (2012). Research on the Influence of Perceived Risk in Consumer On-line Purchasing Decision. Physics Procedia. 24. 1304–1310. 46 indexed citations

16.

Hong, Zhao. (2011). Welding Technology and Evaluation Method of Polyethylene Pipes. China Plastics. 3 indexed citations

17.

Xie, Qi, et al.. (2010). Traditional Chinese Medicine Information Digitalization Discussion. The Journal of Alternative and Complementary Medicine. 16(11). 1207–1209. 10 indexed citations

18.

Hong, Zhao. (2009). Complements of the Echoic-Interpretation Theory of Irony: Discourse Analysis of the Film Pride and Prejudice. 1 indexed citations

19.

Hong, Zhao. (2009). An English-Chinese Contrastive Study on Lexical Motivation.

20.

Hong, Zhao. (2008). Review of Shipbuilding Supply Chain Management. Science Technology and Engineering.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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