Erik Maier
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Technology Adoption and User Behaviour
Papers in
- Marketing 22
- Consumer Behavior in Brand Consumption and Identification 15
- Consumer Market Behavior and Pricing 10
- Consumer Retail Behavior Studies 7
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- Behavioral Health and Interventions 3
- Co-authors
- Robert L. WilkenFlorian DostV. Kasturi RanganJaap E. WieringaAnja WeberHelen SchneiderAlexander Mafael
- Journals
- Psychology and Marketing (5 papers)Journal of Retailing and Consumer Services (4 papers)International Journal of Electronic Commerce (3 papers)International Journal of Research in Marketing (3 papers)Marketing Letters (2 papers)
- Partner nations
- GermanyUnited KingdomSweden
In The Last Decade
Erik Maier
24 papers receiving 735 citations
Peers
Comparison fields: 5 of 67
- Marketing 409
- Information Systems and Management 184
- Management Information Systems 139
- Organizational Behavior and Human Resource Management 125
- Strategy and Management 121
Countries citing papers authored by Erik Maier
This map shows the geographic impact of Erik Maier's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Erik Maier with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Erik Maier more than expected).
Fields of papers citing papers by Erik Maier
This network shows the impact of papers produced by Erik Maier. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Erik Maier. The network helps show where Erik Maier may publish in the future.
Co-authorship network
The 7 scholars most cited alongside Erik Maier, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 8 | |
| 2 | 2024 | 13 | |
| 3 | 2024 | 0 | |
| 4 | 2023 | 3 | |
| 5 | 2022 | 14 | |
| 6 | 2020 | 23 | |
| 7 | Assessing Ad Attention through Clustering Viewport Trajectories | 2020 | 2 |
| 8 | 2020 | 33 | |
| 9 | 2020 | 53 | |
| 10 | 2020 | 14 | |
| 11 | 2020 | 42 | |
| 12 | 2019 | 17 | |
| 13 | 2019 | 2 | |
| 14 | 2018 | 43 | |
| 15 | 2017 | 23 | |
| 16 | 2017 | 42 | |
| 17 | 2017 | 17 | |
| 18 | 2014 | 29 | |
| 19 | 2012 | 19 | |
| 20 | 1992 | 117 |
About Erik Maier
Erik Maier is a scholar working on Marketing, Applied Psychology, General Decision Sciences, Information Systems and Management and Social Psychology, having authored 25 papers that have together received 777 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (10 papers), Consumer Retail Behavior Studies (7 papers), Digital Marketing and Social Media (4 papers), Cultural Differences and Values (3 papers), Behavioral Health and Interventions (3 papers), Aesthetic Perception and Analysis (2 papers) and Privacy, Security, and Data Protection (2 papers). The work is most often cited by research in Marketing (409 citations), Information Systems and Management (184 citations), Management Information Systems (139 citations), Organizational Behavior and Human Resource Management (125 citations) and Strategy and Management (121 citations). Erik Maier has collaborated with scholars based in Germany, United Kingdom and Sweden. Frequent co-authors include Robert L. Wilken, Florian Dost, V. Kasturi Rangan, Jaap E. Wieringa, Anja Weber, Helen Schneider and Alexander Mafael. Their work appears in journals such as Psychology and Marketing, Journal of Retailing and Consumer Services, International Journal of Electronic Commerce, International Journal of Research in Marketing and Marketing Letters.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.