Csilla Horváth

2.0k total citations · 1 hit paper
31 papers, 1.4k citations indexed

About

Csilla Horváth is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research. According to data from OpenAlex, Csilla Horváth has authored 31 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 11 papers in Economics and Econometrics and 7 papers in Management Science and Operations Research. Recurrent topics in Csilla Horváth's work include Consumer Market Behavior and Pricing (15 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Innovation Diffusion and Forecasting (7 papers). Csilla Horváth is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Innovation Diffusion and Forecasting (7 papers). Csilla Horváth collaborates with scholars based in Netherlands, Hungary and United States. Csilla Horváth's co-authors include Feray Adıgüzel, Jochen Wirtz, Anouk Den Ambtman, Josée Bloemer, Jay Kandampully, Zeynep Gürhan‐Canlı, B. Ramaseshan, Joris van de Klundert, Nina Belei and Barry C. Watson and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Csilla Horváth

31 papers receiving 1.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Managing brands and customer engagement in online brand communities

2013 514 citations Jochen Wirtz, Anouk Den Ambtman et al. Journal of service management profile →

Peers

Countries citing papers authored by Csilla Horváth

Since Specialization

Citations

This map shows the geographic impact of Csilla Horváth's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Csilla Horváth with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Csilla Horváth more than expected).

Fields of papers citing papers by Csilla Horváth

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Csilla Horváth. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Csilla Horváth. The network helps show where Csilla Horváth may publish in the future.

Co-authorship network of co-authors of Csilla Horváth

This figure shows the co-authorship network connecting the top 25 collaborators of Csilla Horváth. A scholar is included among the top collaborators of Csilla Horváth based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Csilla Horváth. Csilla Horváth is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Incidental Emotions and Hedonic Forecasting: The Role of (Un)certainty 2020 ·Frontiers in Psychology ·Athanasios Polyportis, Flora Kokkinaki, Csilla Horváth, George I. Christopoulos	12
2	Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement 2019 ·Journal of Business Research ·Scott W. Davis, Csilla Horváth, (unknown), Nina Belei	64
3	Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets 2017 ·Journal of Business Research ·Csilla Horváth, Feray Adıgüzel	133
4	“Don't pretend to be my friend!” When an informal brand communication style backfires on social media 2017 ·Journal of Business Research ·(unknown), Csilla Horváth, Nina Belei, Allard C.R. van Riel	153
5	Balancing the balance: Self-control mechanisms and compulsive buying 2015 ·Journal of Economic Psychology ·Csilla Horváth, Oliver B. Büttner, Nina Belei, Feray Adıgüzel	30
6	Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions 2013 ·SSRN Electronic Journal ·Csilla Horváth, Dennis Fok	1
7	Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: a Cross Cultural Study in Compulsive Buying 2013 ·SHILAP Revista de lepidopterología ·Csilla Horváth, Feray Adıgüzel, H. van Herk	36
8	Managing brands and customer engagement in online brand communities breakdown → 2013 ·Journal of service management ·Jochen Wirtz, Anouk Den Ambtman, Josée Bloemer, Csilla Horváth, B. Ramaseshan, Joris van de Klundert, Zeynep Gürhan‐Canlı, Jay Kandampully	514
9	The Effect of Recessions on Gambling Expenditures 2011 ·Journal of Gambling Studies ·Csilla Horváth, Richard Paap	37
10	The beliefs which motivate young male and female drivers to speed: A comparison of low and high intenders 2011 ·Accident Analysis & Prevention ·Csilla Horváth, Ioni Lewis, Barry C. Watson	73
11	Seasonal patterns in slot-machine gambling in Germany 2010 ·International Gambling Studies ·Csilla Horváth, Andreas Günther, Richard Paap	1
12	A cross-cultural comparison of brand extension success factors: A meta-study 2010 ·Journal of Brand Management ·Jörg Henseler, Csilla Horváth, Marko Sarstedt, (unknown)	16
13	A Structural Empirical Analysis of Retail Banking Competition: The Case of Hungary 2006 ·SSRN Electronic Journal ·József Molnár, (unknown), Csilla Horváth	21
14	A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes 2005 ·RePub (Erasmus University, Rotterdam) ·Dennis Fok, Richard Paap, Csilla Horváth, Philip Hans Franses	2
15	INTEREST RATE PASS-THROUGH: THE CASE OF HUNGARY 2005 ·Csilla Horváth, (unknown)	25
16	Competitive reaction- and feedback effects based on VARX models of pooled store data 2005 ·International Journal of Research in Marketing ·Csilla Horváth, Peter S. H. Leeflang, Jaap E. Wieringa, Dick R. Wittink	30
17	A hierarchical Bayes error correction model to explain dynamic effects 2004 ·RePub (Erasmus University, Rotterdam) ·Dennis Fok, Csilla Horváth, Richard Paap, Philip Hans Franses	1
18	Deriving dynamic marketing effectiveness from econometric time series models 2003 ·RePub (Erasmus University, Rotterdam) ·Csilla Horváth, Philip Hans Franses	3
19	What marketing scholars should know about time series analysis 2002 ·Data Archiving and Networked Services (DANS) ·Csilla Horváth, (unknown), Peter S. H. Leeflang	1
20	Dynamic Analysis of a Competitive Marketing System 2001 ·SSRN Electronic Journal ·Csilla Horváth, Peter S. H. Leeflang, Dick R. Wittink	7

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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