Marc Linzmajer

516 citations
21 papers · 331 indexed · h-index 9
Topics
Consumer Behavior in Brand Consumption and Identification (7 papers)Digital Marketing and Social Media (5 papers)Technology Adoption and User Behaviour (4 papers)

In The Last Decade

Marc Linzmajer

20 papers receiving 314 citations

Peers

Marc Linzmajer
Comparison fields: 5 of 51
  • Marketing 189
  • Sociology and Political Science 111
  • Information Systems and Management 62
  • Cognitive Neuroscience 53
  • Organizational Behavior and Human Resource Management 45
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Countries citing papers authored by Marc Linzmajer

Since Specialization
Citations

This map shows the geographic impact of Marc Linzmajer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marc Linzmajer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marc Linzmajer more than expected).

Fields of papers citing papers by Marc Linzmajer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marc Linzmajer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marc Linzmajer. The network helps show where Marc Linzmajer may publish in the future.

Co-authorship network of co-authors of Marc Linzmajer

This figure shows the co-authorship network connecting the top 25 collaborators of Marc Linzmajer. A scholar is included among the top collaborators of Marc Linzmajer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marc Linzmajer. Marc Linzmajer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 25
3 5
4 1
5 19
6 47
7 4
8 1
9 19
10 50
11 6
12 18
13
The Effects of Personalized Recommendations with Popularity Information on Sales - A Field Study in Grocery Retailing
2
14 1
15 46
16
Neural Evidence of Uncertainty and Risk Processing Networks in Information System Research: A Multilevel-Mediation Approach
1
17
Introducing Connectivity Analysis to NeuroIS Research
5
18
F-commerce and the Crucial Role of Trust
9
19
The Perception of Lower and Higher Price-Thresholds: Implications from Consumer Neuroscience
4
20 65

About Marc Linzmajer

Marc Linzmajer is a scholar working on Marketing, General Decision Sciences and Applied Psychology, having authored 21 papers that have together received 331 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (4 papers). The work is most often cited by research in Marketing (189 citations), Information Systems and Management (62 citations) and Sensory Systems (24 citations). Marc Linzmajer has collaborated with scholars based in Switzerland, Germany and Denmark. Frequent co-authors include Peter Kenning, Marco Hubert, Mirja Hubert, Thomas Rudolph, René Riedl‬, Johannes Bauer, Arnd Florack, Anne L. Roggeveen, Tillmann Wagner and Simon Brach. Their work appears in journals such as Journal of Business Research, Frontiers in Psychology and European Journal of Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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