Mats Urde

About

Mats Urde is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mats Urde has authored 16 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Strategy and Management, 11 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mats Urde’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Corporate Identity and Reputation (9 papers) and Marketing and Advertising Strategies (5 papers). Mats Urde is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Corporate Identity and Reputation (9 papers) and Marketing and Advertising Strategies (5 papers). Mats Urde collaborates with scholars based in Sweden, Australia and Germany. Mats Urde's co-authors include Stephen A. Greyser, John M.T. Balmer, Carsten Baumgarth and Bill Merrilees and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Management Decision.

In The Last Decade

Co-authorship network of co-authors of Mats Urde i

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Fields of papers citing papers by Mats Urde

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mats Urde. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mats Urde. The network helps show where Mats Urde may publish in the future.

Countries citing papers authored by Mats Urde

Since Specialization

Citations

This map shows the geographic impact of Mats Urde's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mats Urde with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mats Urde more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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