Mats Urde
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Strategy and Management top 1%
- Corporate Identity and Reputation
- Innovation and Knowledge Management
- International Business and FDI
Papers in
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 11
- Marketing and Advertising Strategies 6
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- Corporate Identity and Reputation 10
- Innovation and Knowledge Management 4
- Business Strategy and Innovation 2
- Organizational Leadership and Management Strategies 2
- Business Strategies and Innovation 2
Mats Urde
19 papers receiving 1.8k citations
Peers
Comparison fields: 5 of 76
- Marketing 1.3k
- Strategy and Management 1.1k
- Organizational Behavior and Human Resource Management 684
- Tourism, Leisure and Hospitality Management 68
- Management of Technology and Innovation 226
Countries citing papers authored by Mats Urde
This map shows the geographic impact of Mats Urde's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mats Urde with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mats Urde more than expected).
Fields of papers citing papers by Mats Urde
This network shows the impact of papers produced by Mats Urde. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mats Urde. The network helps show where Mats Urde may publish in the future.
Co-authors
The 4 scholars most cited alongside Mats Urde, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | What Does Your Corporate Brand Stand For | 2019 | 18 |
| 2 | 2016 | 44 | |
| 3 | 2016 | 41 | |
| 4 | 2015 | 27 | |
| 5 | 2014 | 45 | |
| 6 | The Nobel Prize: A 'Heritage based' Brand-oriented Network | 2014 | 5 |
| 7 | 2013 | 76 | |
| 8 | 2013 | 54 | |
| 9 | 2011 | 217 | |
| 10 | 2011 | 6 | |
| 11 | 2009 | 78 | |
| 12 | 2007 | 323 | |
| 13 | 2006 | 97 | |
| 14 | 2006 | 25 | |
| 15 | Monarchical Perspectives on Corporate Brand Management | 2005 | 0 |
| 16 | 2004 | 11 | |
| 17 | 2003 | 299 | |
| 18 | 1999 | 405 | |
| 19 | 1994 | 196 | |
| 20 | Varumärket : en hotad tillgång | 1991 | 5 |
About Mats Urde
Mats Urde is a scholar working on Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Management of Technology and Innovation and Visual Arts and Performing Arts, having authored 20 papers that have together received 2.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Corporate Identity and Reputation (10 papers), Marketing and Advertising Strategies (6 papers), Innovation and Knowledge Management (4 papers), Business Strategy and Innovation (2 papers), Customer Service Quality and Loyalty (2 papers), Organizational Leadership and Management Strategies (2 papers) and Business Strategies and Innovation (2 papers). The work is most often cited by research in Marketing (1.3k citations), Strategy and Management (1.1k citations), Organizational Behavior and Human Resource Management (684 citations), Tourism, Leisure and Hospitality Management (68 citations) and Management of Technology and Innovation (226 citations). Mats Urde has collaborated with scholars based in Sweden, United States and United Kingdom. Frequent co-authors include Stephen A. Greyser, John M.T. Balmer, Carsten Baumgarth and Bill Merrilees. Their work appears in journals such as Journal of Brand Management, Journal of Product & Brand Management, European Journal of Marketing, Journal of Marketing Management and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.